Mamta Saini Email & Phone Number

Leverkusen, North Rhine-Westphalia, DE

• At Bayer, I direct marketing strategy for largest segments in Women's Intimate Health and medicated skincare portfolios, including strategic planning, brand management, campaign development, product launches, brand.
• Gained 2pp market gain in competitive market, strategic planning and consumer insights.
• Led Multi-award winning Influencer Marketing Campaign: Gold @ Smarties EMEA awards 2021, Gold @ Influencer Marketing Awards.
• Achieved Runners up, Bayer Global Launch of the Year award for Canesten®, delivered +35% above target.
• Accelerated content engagement rate by +5.5% for Integrated Marketing Campaign; global market execution.
• Decreased media cost by 23%; strategic planning and KPI-driven Consumer and HCP verticals

London, England, GB

• In this role, I serve as a marketing and strategy advisor for boutique financial services start-up; KPI setting and revenue growth opportunities. I support content creation and website UX design.Key achievements:
• Devised marketing strategy and brand identity for niche Fintech company; campaign development and launch.
• Led B2B marketing and event management to cultivate brand awareness and engagement across C-Suite executives at financial institutions.

Paris, FR

• As Group Brand Manager and Group Innovation Manager, I developed brand strategy for L'Oréal Paris Skin Care (business management) and Garnier Skin Care (communication and new product development), including e-commerce.
• Increased L'Oréal Paris Skin Care Commerce sales by 60%; reduced dependence on investment-heavy sales.
• Collaborated with retail partners to increase L'Oréal Paris Skin Care stock turnover, improving trade inventory by 52%.
• Coached and mentored L'Oréal Paris Skin Care brand managers to lead digital transformation across business.
• Led successful product launches for Garnier Skin Care men's cleansing category; attained +13% incremental sales.
• Accelerated Garnier female skincare sales by +15%; focused on consumer insights.

Paris, FR

• In these roles, I drove product lifecycle for L'Oréal Paris hair color and L'Oréal Paris makeup, including strategic planning, financial management, product marketing, campaign development, and product launches. I.
• Accelerated sales by +35%, grew product distribution footprint by 62% and achieved 1pp market share gain; developed innovative new product launch for L'Oréal Paris Hair Color.
• Achieved +20% sales growth for L'Oréal Paris Hair Color; led social media campaigns and generated high content engagement.
• Won Gold Creative Abby in Branded Content & Entertainment award for L'Oréal Paris Hair Color.
• Delivered 3pp market share gain across modern trade channel; partnered with key retail partners to maximise L'Oréal Paris Hair Color channel sales.
• Planned L'Oréal Paris Femina Women's Awards; PR coverage and digital marketing.

Master Of Business Administration - Mba, Marketing & Strategy

Bachelor Of Arts - Ba, Fashion Design