Mamta S. Gupta Email & Phone Number

New York, Ny

Developed client relationships as a trusted advisor for Global Business Services (GBS) executives specifically focused on Business Analytics and Federal teams. Proactively proposed major engagements aligned with business priorities and consulted on market strategy by creating support teams and synthesizing primary/secondary research.  For a $20B opportunity, researched and analyzed Federal market and made recommendations for a competitive strategy to differentiate and maximize revenue from Cloud and Data Center Consolidation initiative.  Increased signings by about 5% from big deals: Researched and analyzed the down trending market of big deals($100M+), interviewed Sales Partners to bring visibility/attention about the decision process for bid/no bid and the cost of chosen decision for Federal and Commercial business.  Fewer numbers of Top accounts with increased coverage, improved relationship, and higher competitive win rate and signing: A diagnostic analysis of the declining revenue of Top Account program combining Win/Loss and Service Line Penetration analysis resulted in.

New York, Ny

Developed multi-cultural marketing and advertising strategy for Wireless/Telecom clients in this specially designed position using syndicated/primary qualitative and quantitative marketing research.

Bedminster, Nj

GEM (Government, Education and Medical) Marketing and Sales: (Since May ’08)– Consultant and a single point of contact from CA&R team, partner with GEM marketing to support GEM Sales in strategy, research, marketing analytics such as Share of Wallet, Market Share, Flow Share, Competitive Disconnects and other reporting to manage, retain GEM customers and maximize sales. – Conducted primary qualitative or quantitative market research with external agencies for product enhancement/launch; market understanding. Manage market analytics to gather market information for business decision making.

– Selected to be part of this small team to lead strategic projects for business leaders. Provided actionable insights and thought leadership to contribute directly to the identification and prioritization of opportunities, the development of strategies, deployment of marketing investment decisions, and assessment of the marketplace.– Provided actionable insights to clients, vital to grow business and be competitive. Led projects: Impact of losses to Integrated Access Providers- specifically CBeyond, Growing loss to Cable Providers- specifically Comcast, Impact of unlimited wireless plan on Access Lines.

– Led a team of market research managers to manage consumer and business Flow Share analytics and Churn research.– Managed Flow Share research & analysis for Access Line, DSL, MIS and VPN – used for strategic business planning and projections as well as in Investor’s relations. – Led strategic projects to understand, market feasibility for converged products, communication and entertainment needs of MDU residents, Internet market share, etc.– Consulted and presented to the senior management for business solutions and action planning. – Reduced $1.5M cost of business research through re-design and re-alignment in first six months while increasing the use and value through clients’ input. –Managed all phases of qualitative and quantitative market research for business and consumer segment through external vendors to design research, project management, analysis, reporting, presenting and consulting.

- Consulted for global companies on various market research projects related to customer loyalty, product positioning, segmentation, customer profiling, and to extract business knowledge out of data, through analysis and reporting

- Managed all phases of international customer marketing research in 150 countries through external vendors, including vendor selection, and contract negotiations to cut costs by 33% for various research projects while enhancing the use of market information to all time high. - Managed a geographically diverse team that was responsible for research in Asia, and Caribbean and Latin America.- Analyzed, published, and presented the findings and recommendations to executive management combining customer feedback with competitive Intelligence to drive the Product, Process, & Sales Account teams’ strategy and actions. - Leveraged information technology for better process efficiency. Designed an intranet web page and ‘Respondent Management System’ to houses customer data and survey results. - Consulted on other research projects within the company. - Captured Process metrics and linked to Customer Loyalty metrics through models.

Research Triangle Park, Nc

Strategic Marketing Manager for Bell South Sales Team: Analyzed and presented market opportunities and sales proposals based on the Bell South sales strategy, market research, and business intelligence. Presented and attended several customers’ forums as marketing consultant to the BellSouth account team. Managed customer value research to better align the strategies for Bell South joint ventures in Israel, Brazil, Peru, and Chile.Senior Advisor, Customer Value Management: Developed an econometric model for Customer Satisfaction to facilitate planning and forecasting. Transformed Customer Value Program as a credible and scientific process. Consulted for Product, Process, and Account organizations. Additionally made several presentations on ‘Customer Value’ to executives, University of Waterloo, ‘Customer Loyalty Roundtable’, across the industry benchmarking group for customer metrics.

North Carolina, United States

- Presented sales proposals to BellSouth based on the Bellsouth sales strategy, market research, and business intelligence.- Managed BellSouth market research in Israel, Brazil, Peru, and Chile to better align the Nortel market strategy with the BellSouth market strategy.- Presented and attended several customers’ forums as marketing consultant to the BellSouth account team.- Achieved $185,000 team-award in 2001 for making the most loyalty metric improvements.

Mba

M.A

B.Sc.