Mamta Wagh Email & Phone Number

Chennai, Tamilnadu, In

Dubai, Dubai, Ae

Covering Emerging Markets: Middle East North Africa Region (MENA)Defining the regional marketing strategy- Develop deep understanding of the market, customers, competitors and own product performance.- Identify growth opportunities, set priorities and focus areas to maintain leadership in the animal pharma & pet food market.- Leverage the global portfolio in the local market and identify the need for innovation when required.- Define portfolio priorities and marketing strategy for the region- Communicate the regional strategy with clinics & pet shops (brick & mortar and e-commerce) to obtain their buy-in.- Initiate customer research to work back from the consumer needs and identify compelling insights for innovation.- Test ideas through research to understand relevance, business potential and pricing.- Develop the regional marketing plans that provides to local needs while complementing the global portfolio.- Set up project brief and standards including budget and timelines.- Drive fast decision-making by managing stakeholders and escalating when needed.- Leverage key relationships with supply chain to secure marketing promotions.- Ensure post-launch tracking and identify new benefits and areas of improvement.- Liaising with principals in order to gain their support on marketing resources required for the MENA region.

Dubai, Dubai, Ae

- Provide Food Specialities and its brands with a marketing strategy and support. - Coordinate with all Business Unit Heads on key marketing activities. - Support the team in developing and executing exhibitions and events that Food Specialities Limited participates in. - Nourish fruitful relationships with the diaspora communities, and to set up events designed for marketing purposes. - Manage and enhance the presence on social media platforms for their HORECA and FMCG brands. - Setting annual marketing budgets, preparing 360-degree media plan and liaise with agencies for pitching and negotiations with vendors. - Working on continuously developing and directing on the content and design of unit presentations, newsletters, emailers, & so on. - Coordinating with the agencies to develop a website for the group along with SEO & blog management. - Facilitate innovation days held at client’s office locations. - Coordinate with third party vendors for marketing initiatives and marketing collaterals such as brochures & flyers. - Developing and researching content for the quarterly newsletter for every division. - Management of corporate gifts sourcing and inventory. - Evaluate sponsorships, media & PR opportunities for the brand. - Tracking and managing leads that are generated during exhibition and trade shows.- Involved in creating competition analysis reports for clients in order to develop new and innovative products in order to cater to the market requirements and demands. - Tracking the ROI for any marketing activities done by Food Specialities Limited.

Deira, Dubai, Ae

Defining & managing a comprehensive marketing strategy & plan for the Wall Street Exchange across UAE, Hong Kong & UK markets, including new launch strategy, campaign management, portfolio analysis, budgeting and vendor management. Positioning the brand in alignment to corporate goals, and providing in-depth analysis of markets, industry trends, competitors & customers to improve strategic planning & decision-making. - Setting annual marketing budgets, preparing 360-degree media plan and liaise with agencies for pitching and negotiations with vendors.- Directing communication across multiple media including marketing/sales collateral, e-newsletter, presentations, direct/e-mail, website, social media, events/tradeshows, video, podcasts, success stories, & so on. - Driving weekly customer service trainings across 35 locations in UAE. - Exploring the ways to leverage the digital space including website building, social media, SEO, Google Adverts, PPC, Google Search and Facebook Ad management. - Played a key role in successful execution of various corporate events such as Labour Camps, Blood Donation Camps, School CSR, roadshows, sponsorships etc.- Created and implemented Multi – Currency & Gift Card’s brand awareness campaigns that increased sales and ultimately profit margins by 22% over a span of 10 months.

Dubai, Dubai, Ae

Conceptualized & developed strategies that helped the brand maintain its position through market penetration and retail expansion plans. Spearheaded the design and implementation of a complex yet workable marketing strategy which concentrated on communication modalities and product line strategy. - Responsible for creative campaign planning, development of concepts & execution of the same across various media channels.- Collaborated with Managing Director for steering various PR activities such as preparing press releases, coordinating with editors to ensure coverage of the releases and the events. - Coordinating with editors to ensure media coverages of the events & product launches.- Liaised with category managers to highlight seasonal products.- Conceptualized and executed APID Interior Design Awards 2012; merit of being the first of its kinds to be organized in GCC- Designed and implemented strategic marketing and repositioning plans for Danube Building Materials, Danube Buildmart, Danube Direct (E-Commerce portal) and Milano Bathroom Fittings. - Grew business for Danube Buildmart by 23% by leading various strategic initiatives to meet brand objectives; improved category & brand benefit awareness using multi-media channel approach (media such as radio, print, TV, cinema, outdoor & digital).

Responsible for managing the client’s PR campaigns covering all areas of modern communications including PR, journalist engagement, internal communications, social media, website upkeep and development, content creation, driving the communications strategy internally and externally and managing the reputation of the agency. - Planned sponsorship & events strategies including proposal evaluation, vendor management, and successful execution.- Tracked & monitored sponsorships and events including instituting a robust control on budgets & timelines to ensure cost effectiveness.- Provided pro-active leadership in selection of a particular sponsorship and event. Drafted timetables well in advance of scheduled events. - Contributed to the development and implementation of PR presentations and media related activities (press conferences, one-on-one interviews, special projects and media liaison management). - Established and maintained a network of media relationships with publication houses, editors and journalists. - Clients handled: Bridgestone, Nayomi, Coach Luxury Fashion, Piaget Watches & Accessories, Longines Watches, Corum Watches, Zenith Watches & Sony Ericsson.

Manage some of the agency’s largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Define client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral. Adhere to budgets, oversee account billing and communicate updates to client teams. Industries – retail, real estate, FMCG, luxury brands and automobile sector.- Responsible for pitching in for new business and sponsorships for the agency, with a high track record of conversions.- Conceptualized and packaged new events concepts to various brands as per their need and requirement.- Managed the entire course of events inclusive of conceptualization, procurement of materials, set design, scheduling and on-site event management- Leveraged market research & sales trends analysis for new product/ service development planning and management.- Maintained and enhanced corporate image & reputation; protected & developed the company's brands via suitable PR & events activities and intellectual property management.- Preparing suitable press kit and distribution of the same to various media channels.- Celebrity management during entertainment events and press conferences.- Clients handled: Rani Juices, Nandos, Lal’s Group -Arabian Centre, Lipton Tea, Switz Pastry (Frozen), Dilmah Tea, Al Naboodah Automobiles, Jotun Paints and Blue Diamond Almonds.

Masters Of Arts, Journalism & Mass Communication; Events & Corporate Communication

Bachelors Of Arts, Media & Communication & Television Production

Marketing