► Directed analyst relations, briefing top firms like Forrester, Gartner, and IDC on product strategy. Strengthened ties with tier 1 analysts through targeted engagements.► Secured IntraFind's recognition as a leader in key industry reports like Magic Quadrants and MarketScape.► Defined and led the GTM strategy for IntraFind's Enterprise Search solution, collaborating with cross-functional teams to drive successful launches.► Updated product positioning and messaging, translating it effectively across the buyer journey.► Led market research, buyer persona development, and competitive intelligence programs, and trained the sales team.

I transitioned into the role of Product Manager to build and scale our product management team while leading the launch of a new generation of products. In this role, I drove innovation and enhanced the search experience by leveraging cutting-edge AI and Large Language Model (LLM) technologies.► Built and scaled the product management team, successfully launching a new generation of products and driving AI innovations.► Utilized agile methodologies for product development, including sprint planning, backlog grooming, and daily stand-ups.► Defined and prioritized product features, developed detailed product requirements, and ensured alignment with business goals and customer needs.► Collaborated with UX/UI designers to create intuitive interfaces and enhance overall user experience.► Owned the product roadmap and managed the product portfolio, ensuring strategic alignment and execution.

As the first Product Marketing Manager at Market Logic, I established the product marketing practice across the organization. This foundational role allowed us to create a cohesive market strategy, refine product positioning, and enhance cross-functional collaboration, leading to increased sales and renewals.► Partnered with executive leadership to refine messaging and positioning, designed a new product narrative, and launched it company-wide.► Collaborated with Product Management and Customer Success to optimize pricing and packaging, aligning offerings with market demands.► Led GTM strategy for product and feature launches, coordinating cross-functional plans for impactful rollouts.► Developed and implemented a sales enablement program, improving sales team confidence and enhancing customer engagement.► Conducted competitor analysis to identify market gaps, informing product positioning and differentiation strategies.► Directed analyst relations, strengthening market perception and product visibility through strategic briefings.► Communicated the product roadmap, creating materials for Sales and Customer Success to drive adoption and pipeline growth.

I lead a high-performing team of three skilled product marketers at Intershop, driving strategic initiatives that enhance market positioning and achieve business objectives. Our collaborative efforts span across Product and Engineering, Marketing, Sales, Business Partnerships, and Industry Analysts to deliver compelling, market-driven solutions.► Led a cross-functional team of three, managing initiatives across product, marketing, sales, partners, and analysts.► Provided critical insights and sales enablement, driving successful business outcomes.► Directed the GTM strategy for a new SaaS product, overseeing its rollout in Europe and APAC, achieving 79% ARR growth.► Executed global and regional GTM strategies for new products and releases.► Steered and managed analyst relations, positioning Intershop as a Leader in the 2018 Forrester Wave for B2B Commerce Solutions.► Implemented persona-based B2B content marketing, resulting in a 46% increase in MQLs. ► Created content for campaings, including ebooks, white papers, and webinars.

Led the transition and integration of TheBakery team and the Order Management Solution (OMS) into Intershop’s organization and product portfolio. As the architect of OMS within Intershop, I played a key role in embedding this strategic product into our offerings.Collaborated closely with Sales, Marketing, Training, and Customer Success teams to drive impactful go-to-market (GTM) strategies. These efforts positioned OMS as a cornerstone of the Intershop ecosystem, contributing to international customer wins and strengthening our competitive edge.► Recognized as the Product Marketing Evangelist for the Order Management Solution (OMS).► Achieved 62% revenue growth by acquiring high-profile customers and positioning OMS in the B2B wholesale segment. ► Led OMS Go-to-Market strategies for Europe, APAC, and North America.► Conducted market research and customer interviews, creating sales and marketing collateral, webinars, and sales enablement materials.

TheBakery GmbH is a Berlin-based SaaS company, founded in collaboration with Intershop Communications AG. We specialize in Order Management Solutions (OMS) tailored for retailers, manufacturers, and wholesalers. Our solutions empower customers to manage their omnichannel business, creating a seamless experience across all digital and physical sales channels.By integrating with Intershop's e-commerce solution, marketplaces like eBay, Rakuten, and Amazon, and leading international distributors such as Ingram Micro, Tech Data, KNV, and Libri, we enable every e-commerce company to start strong.Our solution allows customers to:- Manage omnichannel order processing with a global view of enterprise inventory across all locations.- Orchestrate omnichannel order fulfillment using intelligent order routing and fulfillment algorithms.- Handle the complete invoice-to-cash process and manage complex omnichannel return processes.

As a co-founder in a team of three, with Intershop as our main investor, I wore several hats and was responsible for the following aspects of the business:► Led the development and implementation of growth plans aligned with Intershop's objectives.► Managed day-to-day operations, ensuring efficiency across all departments, including HR, finance, IT, and product development.► Directed the end-to-end product development process, from ideation to launch, ensuring products met market needs and aligned with business objectives.► Managed budgets and resources to support rapid growth and product innovation, closely aligned with Intershop.

Managed the IT project department, overseeing a team of up to six direct reports, responsible for the entire IT project portfolio at product + concept.Held cross-departmental responsibility for implementing all necessary aspects of internal and customer IT projects. Ensured that IT projects adhered to agreed-upon goals, budgets, and contractual obligations to meet financial and business objectives.Identified and mitigated potential high-risk areas, continuously resolving project-related issues. Provided expertise, guidance, and support to the company, partners, and customers.Product + concept implements and operates innovative digital e-business solutions for international companies, including BP, Aral, Quelle, AOL, Acer, Fujitsu Siemens Computers, and T-Systems. As a full-service agency, product + concept delivers a comprehensive service and solution portfolio.

Proven success in implementing strategic e-commerce projects for clients including T-Systems, Fujitsu Siemens Computers, Acer Europe, Quelle, ADAC, and AOL.As a solution expert, I captured business needs and collaborated with business experts, stakeholders, software architects, and UX designers to develop and launch complex multinational e-commerce solutions.I led projects, managed budgets, and guided cross-functional teams. I excel at breaking down complex problems into manageable components to drive continuous improvement, enhance customer satisfaction, and achieve financial and business objectives.

Responsible for the commercial, technical, and project-related aspects of the department, leading a team of five direct reports. I led and coached the team in daily operations to achieve departmental, team, and project goals, fostering a culture of shared responsibility and self-management. Additionally, I participated in developing proposal materials and contributed to customer scoping and planning workshops.

Designed and implemented a Java-based frontend e-commerce solution framework for the core application at product + concept. I managed the rollout and trained the frontend development team, which resulted in halving the time needed to onboard new customers and streamlining the adaptation and implementation of new functions and customer requirements.

Implemented an innovative omnichannel B2C e-commerce solution for ARAL & BP, overseeing the integration of POS systems for seamless exchange of sales and orders with drop shipment suppliers, ARAL & BP’s legacy systems, and the e-commerce platform from product + concept. I managed the technical rollout in collaboration with the customer and cross-functional internal teams.

Responsible for IT projects for major customer BACARDI. Managed customer workshops and consulted with BACARDI on implementing digital solutions. Led development teams and UX designers in the conception, implementation, and successful launch of new digital offerings for BACARDI in Germany, the Netherlands, Austria, and BACARDI Global Brands USA.Plenum New Media develops and implements complex and innovative multimedia eBusiness and eCommunication solutions for clients including Victoria Insurance, Bacardi, Unilever, Schering, and Radeberger. As a multi-award-winning internet design agency, we create cutting-edge concepts that integrate various communication channels across multiple media formats and platforms. Our clients benefit from Plenum New Media's integration into the Plenum Group, leveraging synergy effects to deliver high-quality multimedia design, in-depth IT expertise, and excellent consulting. We transform these strengths into precise strategic concepts and tailor-made solutions.

Part of the Ullstein Online team to relaunch the berlin-online news portal.

Responsible for the redesign and implementation of the Canto corporate website. Collaborated closely with the CEO and marketing department on branding and positioning Canto's solution portfolio.Canto is dedicated to providing digital asset management (DAM) software and services that address customer challenges. Founded in 1990, Canto played a pivotal role in establishing the DAM industry. Today, over 2,500 customers worldwide rely on Canto’s flagship technology, Cumulus, and the expertise of Canto Professional Services to efficiently secure and repurpose digital assets

Freelance Web Developer: Responsible for the conception and realization of websites, as well as providing consultancy services for the agency Töchter & Söhne of the University of the Arts Berlin.