Developed and executed corporate marketing & communications strategies for business growth in creative ways, supported business objectives including marketing research/product marketing/content marketing/branding and partnerships. Doubled the company's revenue and net profit within a year;Worked closely with corporate strategic and IPO team to tell our corporate vision and team story for all kinds of investors and stakeholders. By Media awards list, industry reports, industry research, etc allowed external learn more about the company's strengths and core competencies;Maintained related government relations, industry associations, etc., applied for all kinds of company qualifications, including trademarks, patents, ICP, and government projects;

On maternity leave, while working as freelancing marketing consultant. Major clients include Simple Love(Branding strategy for the emerging yogurt brand,), SenseTime (B2 round Fundraising comms project for the AI unicorn startup) and Happy Elements (IPO comms projects for the interactive entertainment startup).

Joined CN Comms team as the third member and being promoted as team leader within one year

Developed and executed corporate communications strategies for How We’re Making Chinese Cities Better in creative, inspiring ways, supported business objectives including expansion, growth and partnerships.Worked with Uber’s operations, law enforcement, and product teams to tell safety story, including proactively pitching existing initiatives, technology and approach. Successfully launched the vision, values, and company purpose of Uber safety products to Chinese cities of various tiers.Worked closely with Policy team as well as external Chinese government officials to tell the Uber story (ride-sharing app was in a grey area), delivering results in China’s most challenging operating and political environments.

Industries：FMCG、TMT、Online retailersFeature: The War of MG MaskThe Chinese local cosmetics brand has successfully survived foreign competitors on the explosive facial mask market, thanks to its transformation strategy on marketing its masks as FMCG products.Feature: The Most Expensive DayThe starting gun of 2014 Beijing Marathon marks the best performance of the race, a record of RMB 30 million in revenue on the single day.Feature: The Brand New Retailing EraTraditional vending machine makers is spending millions on new technology, transforming to a physical entrance to massive customers.Feature: The King of HandcartHowever copied, Wanzl still grabs half the world market and becomes the standard of user experience in Chinese supermarkets.

Developed and executed corporate pr plans for Mengniu Dairy Group, JDB and Dannon Led in planning and executing brand promotion projects; Immersed in the most challenging days for the FMCG PR team. Played an active part in dealing with issues and crisis for major FMCG clients.

Conducted interviews, Copy-writing and editing the episode "Distance" for CCTV’s "Chinese Reform and Opening 30 years: the 30 varying details happen in our life " documentary, broadcasted in April 21,2009.