Manabi Katoch Email and Phone Number

Passionate about storytelling and empowering communities through media. Leveraging over a decade of experience, I specialize in crafting impactful content strategies and fostering community engagement. Joined The Better India in 2014 as an English author, pioneering the Hindi division with just one member - myself. After two years, expanded the team to include one writer, kickstarting our journey into social media content creation and video production using platforms like WordPress, Canva, and Rocketium. Proficient in utilizing analytics tools such as Google Analytics, Facebook and Instagram Analytics, and CrowdTangle to drive data-informed decisions and maximize reach. Simultaneously grew my freelance network, eventually managing around 40 freelancers by 2016. Proudly led TBI Hindi to achieve an astounding monthly reach of almost 50 million, amplifying positive narratives and fostering social change through impactful storytelling. In 2021, launched TBI Gujarati, rapidly growing its reach to 7 million monthly, furthering our mission of spreading positivity and driving social impact. Expanded our reach further in 2022 by launching TBI Marathi and TBI Bangla, reaching 2 million individuals monthly in each language, continuing to inspire and empower diverse communities.