- Responsible for leading the marketing agenda for The Coca-Cola Company brand portfolio for the assigned territories. - Lead and develop the team of 6 direct reports.- Develop short and mid-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the category and brand growth targets. - Drive alignment with all the key stakeholders on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and Support Campaigns).- Identify opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new growth areas. - Provide input on portfolio strategy, brand plans (activities, calendars, execution of allocated investment) and local innovation opportunities.- Participate and lead projects for the development of market-level innovation and integrated campaigns - Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

- Lead and develop the team of 6 Brand Managers responsible for the different markets.- Develop short and mid-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the category and brand growth targets. - Drive alignment with key stakeholders on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and Support Campaigns).- Identify opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new growth areas. - Provide input on portfolio strategy, brand plans (activities, calendars, execution of allocated investment) and local innovation opportunities.- Participate and lead projects for the development of Market-level innovation and integrated campaigns - Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

- Lead and develop the Channel and Customer development team - 5 direct reports- Generates Channel and Customer Insights - Covering key channel insights, shopper needs, behavior, decision hierarchy and translate them into actionable strategies and plans - Lead the development of Channel strategy and drive Channel and customer priorities- Ensure all learning is leveraged in development of brand, channel and customer strategy- Coordinate the development of GtM plans (Selling Story, Objective, listing target, Distribution…)- Lead the development of in-store execution standards including Hero SKU’s acceleration, Must Stock - Coordinate planning and execution of channel and customer activities- Optimize resources and leverage trade spending among channels, customers categories and brands + CAPEX- Responsible for the promotion planning process - Drive improved ROPI and manage the promo budget- Support S&OP process Development/improvement- Coordinate the development of CatMan capabilities and Catman projects

- Develop marketing strategies that tap into global growth opportunities, including geographic expansion, activation campaigns and NPD's for the branded cheese portfolio;- Align all the relevant geographies to develop and execute their annual plans and budget for each brand, consistent with the overall brand strategy;- Identify, enable and strive for synergies between the different countries in the portfolio.- Develop innovation roadmaps, prioritize key innovation projects – including the necessary localization, lead new product development and actively manage time to market;

Responsible for the Dairy Based Beverages category strategy, portfolio management, new product development, communication and P&L for Napolact, Milli, Oke brands. • Implemented the new Napolact brand identity, packaging redesign and communication in order to reposition the brand from mainstream to premium.• Designed and implemented a new pricing strategy for the milk portfolio in order to maximize turnover and profit.• Led the cross-functional commercial team through the process of developing the 2014-2016 company category strategy.• Lead the Integrated Commercial Planning process that delivered the 2014 integrated activity plans.

Responsible for managing the Marketing Mix for the MILLI Milk, sour cream and cheese. Local development, coordination, monitoring and evaluating of above the line and below the line activities, portfolio management, new product development, forecasting, pricing, for the assigned categories.• Developed and implemented an integrated 360° communication campaign for MILLI: Promotional packaging design, above the line communication (TV, Print, Internet, OOH), below the line activation (POSM materials development and implementation; IN-Store activation concept development, implementation and evaluation). Achieved + 1.7 pp in volume market share for MILLI MILK (from 11.6% to 13.3%) during the communication campaign vs. previous period.• Developed and implemented Friesland Campina Romania’s annual volume forecasting and planning process on SKU level, including the necessary reporting templates and tools.• Successfully implemented a portfolio optimisation for Milli Sour Cream and Milli Cheese that generated a reduction of 20% in the SKU’s number and brought +2% volume increase in 2011. • Regional responsibility as team member in different projects together with other European brand teams (Hungary / Greece / Russia).

Responsible for communication, activation and P&L of NIVEA FOR MEN and Nivea Lipcare

Responsible for communication, activation and P&L of NIVEA FOR MEN and Nivea lipcare

Responsible for sales data analysis, market research figures and budget deviations.