Abdullah Ghazi Email & Phone Number

• Managing the Food portfolio of Transmed (Dry, Fresh & Frozen) in the Modern & Middle Trade Channel.• Coordinates the involvement of sales supports personnel, including customer support, service, and management resources, so that team performance objectives and customers’ expectations are met.• Proactively inspects sales activity and effort among sales associates managed, ensuring that the quality and quantity of sales effort meets company expectations. Yearly growth at Index of 128.• Effective stock management in the trade, including damages and returns as per company requirements.• Works with market management to ensure market-level strategic and business objectives are met by the sales team.• Directs and supports the consistent implementation of company initiatives.• Positively impacts the performance of individual sales team members by implementing and managing field support tools, including training programs, productivity initiatives, account and territory planning methodologies, and customer communication tools.• Leads field forecasting efforts among the team managed, ensuring that accurate forecasts are completed on a timely basis.• Proactively assesses, clarifies, and validates customer requirements and satisfaction by engaging key customer accounts in conjunction.• Meets assigned team quotas for sales, profits, and strategic objectives.• Accountable for the thorough implementation of all customers related initiatives among sales personnel managed.• Responsible for the efficient allocation of company support resources in the customer base managed by the assigned team.• Achieves strategic teams’ objectives defined by company management.• Implements effective coaching and development of direct-report associates.

• Managing the portfolio of Proctor & Gamble & Clorox across Dubai in the Modern & Middle Trade Channel. • Leading & training a team of 10 Sales Team Leaders & 70 in-store Merchandisers. • Achievement of accurate sales forecasts and growth objectives through formulating and monitoring sales plans by period to meet sales targets and promotional objectives. Yearly growth at Index of 104.• Executed and achieved Guinness World Record in collaboration with P&G and Carrefour for ‘The most number of H&S Supreme bottles (2677) written to form the work Supreme’.• Effective stock management in the trade, including damages and returns as per company requirements.• The provision of customer service and relationship building between the company and its total customers.• Implementation of promotional plans/micro marketing activity within the channel including ensuring the successful implementation of new product launches and line extensions.• Achievement of the required percentage of the set scorecard objectives. • Developing and building customer base relationships with the customer regional buyers, distributors and operational teams.• Execute and manage agreed pricing strategy & parameters within assigned customers - includes accurate & timeous submission of deals.• Operations management through constantly monitoring the activities of the team to measure progress against trade objectives and standards. • Translation and implementation of the Key Account and Customer strategies and plans, into detailed plans that deliver sustained profitable growth.

Dubai, United Arab Emirates

• Managing the portfolio of Proctor & Gamble & Clorox across Dubai in the Middle Trade Channel. • Business development through top line growth (sales) and profitability. Yearly growth at Index of 108.• Co-ordinate financial and budget activities for maximum returns.• Review performance data (financial, sales and activity reports) to monitor and measure Channel performance.• Regular ADHOC and Monthly engagements with retailers and specific sites deemed necessary within region in order to maintain awareness of market requirements and fulfilment of account plan.• Identify opportunities for up-selling, cross-selling and implementing new products and ensure.• Understand and provide input into operational and tactical strategies of the respective Formal Retail companies in order to grow revenues and profits within the allocated portfolio of accounts.• Provide input into the channel planning for the creation and deployment of profitable solutions to add value to the allocated portfolio of accounts.• Monitor growth opportunities through competitor and industry analysis and feedback to business on such opportunities for further development.• Provide input into identifying ways to fine tune systems in line with changing work practices.• Recommend ways to exploit new opportunities to grow the business further.• Put effective methods and standards in place in order to provide a “One-Stop Service” account management interface within allocated portfolio of accounts.• Maintain a thorough knowledge of commercial terms of agreements and manage and grow commercial relationships within assigned portfolio of accounts.• Manage commercial relationship obligations within allocated portfolio of accounts, and provide corrective action where necessary.• Provide input into, manage and maintain account plans for the assigned portfolio of accounts.

Dubai, United Arab Emirates

• Manage a team of 100 in-store merchandisers and Supervisors for the UAE Middle Trade business handling the HPC portfolio.• Budgeting, forecasting and recruitment for new ISM.• Maintain on & off shelf displays of P&G and Clorox portfolio across Dubai by coordinating with operations & merchandising team.• Build Merchandising Teams capabilities through classroom / on-the-job training.• Implement planograms tailor made to the outlet.• Execute on-shelf CATMAN projects aligned by retailors HO, monitoring those executions & creating analysis to review findings through EPOS & sell out data. • Working closely with Head Office Team in order to increase trade plans quarterly and also monthly during mid-month estimates to close volume & sales targets.• Creating efficient Journey plans of the Field merchandising team to ensure productive use of resources & executing 1000+ monthly off-shelf executions across 500+ retail outlets including key accounts like Union Coop, Spinneys, Al Maya, etc.• Creating training modules to train new and existing In-store merchandisers on sales fundamentals, new initiative launches in-store market analysis and building customer relationship to achieve perfect in-store fundamentals.• Dealing with all 3rd parties involved such as for branding and POSM.

Dubai, United Arab Emirates

• Manage a team of 50 in-store merchandisers for the UAE Middle Trade business handling the HPC portfolio.• Maintain on & off shelf displays of P&G and Clorox portfolio across Dubai by coordinating with operations & merchandising team• Build relationships with our partners through managing highest level of service, increasing investments, sharing knowledge & implementing the best on/off shelf practices to gain mutual growth by outlet.• Implement planograms tailor made to the outlet.• Execute on-shelf CATMAN projects aligned by retailors HO, monitoring those executions & creating analysis to review findings through EPOS & sell out data. • Working closely with Head Office Team in order to increase trade plans quarterly and also monthly during mid-month estimates to close volume & sales targets.• Creating efficient route plans of the Field merchandising team to ensure productive use of resources & executing 1000+ monthly off-shelf executions across 500+ retail outlets including key accounts like Union Coop, Spinneys, Al Maya, etc.• Creating training modules to train new and existing In-store merchandisers on sales fundamentals, new initiative launches in-store market analysis and building customer relationship by organizing monthly meetings to communicate all plans directly to the team in order to achieve perfect in-store fundamentals.• Dealing with all 3rd parties involved such as for branding and POSM.

London, United Kingdom

• Validation of Business Response Forms• Loss Protection Questionnaires• Consumer Response Forms• Correspondence with the Banks regarding Payment Protection Insurances• Handling of inquiries within agreed standards, to achieve the FOS business aim of helping customers resolve complaints fairly and promptly• Setting up new cases and complaints• Overlooking and fixing any problems with the publishing of decisions for public viewing

United Arab Emirates

• Purchase Ledger & Vendor Management.• Reconciling bank statements.• Preparing and coding trial balance.• Preparing final reports.• Preparing and assisting in necessary adjustments related to ledger accounts.• Assisting accountants in laying out audit procedures.• Administrative duties included record keeping, database management.

London, England, United Kingdom

B.A. With Honours, Business Management, Upper Second Class Degree (2:1)

Activities and Societies:  Sports Society  Drama Society  Dance Society  Student Union

As Level, Accounting And Business/Management

Activities and Societies:  Sports Society  Drama Society  Dance Society  Student Union

Gcse, Accounting And Business/Management

Activities and Societies:  Sports Society  Drama Society  Dance Society  Student Union