• Research and write a collection of articles covering underreported cases of acid attacks, child marriages, and honor killings across Pakistan, garnering 500,000+ monthly readers• Interview prominent Pakistani trans-rights activists to create a series of articles depicting the legal injustice faced by trans men and women

- Produced effective press releases for various industries, including luxury giants like Maserati and Ferrari, resulting in a notable increase in engagement- Devised and executed monthly plans, leading to a 25% growth in brand reach through meticulously conducted audits and data-driven digital strategies- Provided adept consultation services to cultivate positive work environments, manage client inquiries, and ensure consistent adherence to branding objectives

- Worked alongside the Communications Regulation Authority in Qatar to research consumer response towards the phone services offered by Vodafone and Oreedoo within Qatar- Extensively researched to design a concise 15-question survey to provide valuable insights- Analyzed complex datasets, offering clear examples and insights when leveraging data to propose changes

• Facilitated majlis-style debates, covering topics of human rights conflicts like gender-based violence in South Asia• Led a team of eight ambassadors to devise a final project containing tangible solutions to minimize the legal abuse that married women face in South Asia

• Represent Northwestern during virtual and in-person exchanges with school administration and college consulting agencies in Pakistan, scouting students from 15+ schools across Pakistan• Represent the class of 2026 in budget allocation meetings for student events, clubs, and organizations

• Arrange virtual and in-person open-houses, pre-college programs, and campus tours for prospective students to acquaint them with Northwestern's course offerings and facilities• Conduct interviews of prospective students, writing evaluation reports of demonstrated interest to add to students' applications

• Created a Crisis Intervention Training curriculum alongside psychiatrists from McGill University to demystify neurological conditions like schizophrenia and autism for police officials dealing with mentally ill prisoners; implemented in 50+ jails across Pakistan• Created simulations of auditory and visual hallucinations depicting the struggles of schizophrenic individuals to raise awareness and empathy within police officers, reducing casualties during their interactions with mentally ill prisoners

• Analyzed the effects of active music therapy in improving the neurodevelopment of children with Autism Spectrum Disorder; followed a pre-test, post-test and follow-up method• Selected and observed seventy children with mild to severe autism (grouping them based on DSM-5 criteria), conducting continuous music therapy sessions for 3 months• Collected data using the Statistic Package For Social Science (SPSS) and used t-test to analyze the results based on covariance

• Researched to devise the most effective promotional campaigns, targeted towards social media users within the age bracket of 18-25, with the aim of garnering signatures for petitions• Spearheaded the promotional campaign for the release of Idris Khattak, a human rights activist facing an enforced disappearance,garnering 200,000+ signatures

• Created and managed the "Social Issues" vertical for HELLO!'s E-Magazine to shift its focus from solely producing tabloid content to producing content that highlighted under-reported stories of gender-based violence and discrimination in Pakistan• Wrote a collection of 12 articles covering stories of child-marriages, acid attacks, and domestic violence in Pakistan, garnering 1.2 million collective reads and shares