- Worked with the marketing team to develop and execute customer surveys and market research studies to gain insights into consumer behavior and preferences.- Gained an understanding of the importance of brand messaging and consistency in marketing efforts, as well as the role of market research in shaping marketing strategies.- Conducted research and analysis to compare OMO offers against competitors, providing insights for future marketing initiatives.- Assisted in the creation and implementation of both below-the-line (BTL) and above-the-line (ATL) marketing campaigns, gaining hands-on experience in marketing strategies and tactics.