• Commercial Due Diligence and Business Plan Validation (Target: One of India’s leading healthy packaged-F&B player, Client: leading FMCG player present across categories): Assessment of Target’s business performance, study of the competitive landscape and evolution of related-F&B categories to understand growth potential for the category and Target’s ability to maintain dominant position; survey of consumers, retailers and distributors across city-tiers to understand Target’s perception and positioning vs. peers • Commercial Due Diligence and Business Plan Validation (Target: A leading medical diagnostics chain in India): Demand the supply assessment for a leading diagnostics chain with strong presence in North and West India, understanding the competitive landscape (business and operating models, range of services offered, price and quality positioning, and competitive strengths), and benchmarking of operational KPIs and financial performance indicators of peers vs. Target• Commercial Due Diligence and Business Plan Validation (Target: IT and ITeS services provider, Client: Leading India-based IT services provider): Due diligence and business plan review to understand growth potential through customer addition and retention, growth in wallet share for existing and new customers, expansion of services and products offered, analysis of operational and financial KPIs vs. peers, assessment of business functions and identification of areas of strengths and • Commercial Due Diligence (Target: Large multi-specialty hospital chain): Demand and supply assessment for chain of multi-specialty hospitals through analysis of demand originating from local and out-of-state catchments, presence of other single / multi-specialty healthcare facilities to cater to the demand, understanding highlights of historical operational and financial performance and benchmarking vs. key peers

• Market Assessment and Business Plan Development (Client: Private Equity Firm): Assessed kitchen products market in India through opportunity sizing across product segments, understanding consumer need-gaps, and learning from domestic and international competitors, to validate conceptual, operational and financial viability of an E-B2C kitchen products platform, and developed a business plan for setup of the platform • Commercial Due Diligence (Target: Baby and Adult Incontinence products manufacturer): Conducted due diligence on Target’s business and operating models, brand strength and distribution operations through market assessment of the baby and adult products market, evaluation of competitive landscape, detailed consumer research across major markets, and comprehensive retailer and distributor discussions 
• Go-to-Market Strategy for Workwear (Client: Leading Global Apparel Manufacturer): Assessment of potential opportunity, existing need-gaps, ease of execution and strategic alignment for workwear and custom-clothing across end-use industries, development of go-to-market strategy and a roll-out plan for shortlisted opportunities• Commercial Due Diligence (Target: Leading Metal / Non-metal Product Manufacturer in India): Conducted the due diligence on the Target’s E-B2B and E-B2C venture across Manufacturing and Construction sectors to validate their value proposition, business expansion potential and operational strengths through a detailed assessment of the market and competitive landscape, target customer analysis, supply-chain challenges and concept viability 
• Commercial Due Diligence and B-Plan Validation (Target: Leading Indian Nuts and Dry Fruits Manufacturer): Conducted Due Diligence of India's leading nuts and dry fruits manufacturer, performed competitive benchmarking across product portfolios, manufacturing capabilities and business and operating models, and validated the 5-year business plan including bottom-up evaluation of financials

• Go-to-Market / GTM Strategy (Client: Allana Group): Developed the GTM Strategy and Business Plan for setup of an Edible Oils and Fats manufacturing unit for Allana Group through market and competitor assessment, product portfolio selection, brand positioning, channel strategy, and evaluation of commercial, financial and operating metrices• Go-to-Market Strategy and Business Plan Development (Client: L&T): Advised L&T on market entry into data-centre space in India; project involved market and competitive landscape assessment, learnings from global peers, development of detailed go-to-market strategy and a detailed business plan with 5-year projections 
• Go-to-Market / GTM Strategy and Business Plan Development: Advised a leading glass manufacturer on the setup of a new flat-glass production plant through identification of products to be manufactured, raw material sources, government incentives, assessment of supporting infrastructure, and developed a 5-year b-plan to detail the investment required, projected growth in company’s turnover & profitability, and expected returns from the project
• Commercial Due Diligence (Target: Subway): Advised Everstone Group with evaluation of Subway, leading to acquisition of master franchise and development plan for 2,000 stores in India, Sri Lanka, Bangladesh; project involved market and competitor assessment, consumer research, franchise owner and store manager interactions, identification of improvement areas and growth avenues, development of store roll-out plan across key cities, and synergy assessment through franchise consolidation 
• Commercial Due Diligence and Growth Strategy Development (Target: Swiggy Kitchens): Evaluated the business model and operational performance of Swiggy Kitchens to validate the investment hypothesis, and developed a store roll-out plan for a leading Cloud Kitchen player across micro-markets in 6 major cities through market and competitive assessment, and detailed catchment profiling

• Evaluated sales team performance across parameters spanning market outlet coverage per sales executive, maintenance of retailer and distributor relationships, terms of trade (return policy, credit period and fulfilment period), margin and incentive structures, and issue and conflict management• Identified areas of improvement likely to promote primary & secondary sales effectiveness, and developed a view on implementation of standardized ways of working (SoW) across Delhi NCR region

• Market assessment of the Automotive sector in India covering political & economic landscape, technological developments & disruptions, and environmental concerns & stakeholder initiatives• Understood the competitive landscape across major OEMs in India, and developed a view on competitive strengths, barriers to entry, level of consolidation and expected growth plans• Devised a high-level Go-to-market strategy for Original Equipment Manufacturers into the Indian market

• Led a team of five people across design, sales and customer success teams to design and execute high-quality B2B and B2C marketing media solutions for retail clients such as Vodafone, Samsung, and SBI across vinyl, wood, glass and ceramic products using technologies such as Electro-Luminescence (EL) lighting and ink-jet / laser printing

• Assessed existing rice plant machinery in Barabanki (UP), and procured new machinery from China to increase finished-good output by 14.28% and decrease downtime by 40%, thereby increasing overall productivity by 27%• Market entry strategy for rice and flour: Conducted market assessment, value chain mapping, competition benchmarking, and regulatory landscape assessment to develop operating model and entry strategy into Africa