Manan Rokani Email & Phone Number

Los Angeles, California, United States

Building a Full Service Marketing Agency

• Managed the E-commerce business for Califia Farms scaling the Amazon business from $4M to $10M a year and the total E-commerce business to $30M
• Helped Vegepod, a Shark Tank funded Australian Raised Garden Bed company, build and grow their e-commerce business. Successfully launched the influencer and affiliate marketing program helping them get brand awareness.
• Worked with Kalifornia Keto, a Keto Snacks brand, to build their Amazon Business. Managing all aspects of the business from Strategy, Supply Chain, Advertising and Managing overall P&L.
• Helped an Online Printing Company 2.5X their Monthly Ad Sales through Google Ads in 6 months meeting key metrics of Customer Acquisition Cost and ROAS. Managing budget of $60K/mo.

US

Headed the Ecommerce business for multiple brands across D2C, Amazon and Other Marketplaces in the US and India. Helped put together potential strategies for growth.

Moorestown, New Jersey, US

• Researched the growing market for online groceries and the tea category in the US and presented the analysis and the overall e-commerce strategy to management.
• Built the E-commerce Infrastructure in terms of people, processes and technology, which allowed us to scale the business and operations.
• Built the analytics dashboard to track all key KPIs which allowed us to make all decisions based on data.
• Built and launched a new website for Southern Breeze Sweet Tea and deployed full funnel digital marketing through SEO, SEM, Digital Advertising and Email Marketing to increase website sales from $1,000 to $40,000 per.
• Launched the new e-commerce website for Tea India, giving it a complete modern look and feel and yet retaining the authenticity of the chai brand.
• Launched the full catalog of teas and kombucha including some of the national brands like Newman's Own and Wonder Drink Kombucha on Amazon, optimized listings, ran promotions and digital ads to increase Amazon sales.

• It's a simple app that reminds you to keep in touch with people. App Store: https://appsto.re/us/ggTu1.iWebsite: http://www.getBond.co/
• Built the concept of a simple app that reminds you to keep in touch with people and took it to launch.
• Researched the market, identifying the market size, target audience, competition and go-to market plan.
• Developed the wireframes and designed the user interface, building an effective user experience.
• Put together a strong team of developers to build out the MVP in 6 weeks.
• Lead the product through 4 major releases, meeting our product goals for each release.

Dublin 2, IE

• Projects
• Technical Project Manager, Walt Disney Parks and Resorts Online
• Project Manager, Warner Bros
• SAP-CRM Test Architect, Southern California Edison

US

• Founded a tech based social enterprise to facilitate volunteering and online donations in India.
• Developed the business plan and approached investors and donors to raise $30,000 in seed funding.
• Worked with the accounting and legal consultants to successfully setup operations in India.
• Defined the due diligence and payment processes to effectively support online donations for non-profits.
• Recruited a strong team of developers, visual designers and copywriters, effectively leading the cross-functional team to take the product from ideation through launch.
• Developed the marketing and communications strategy and executed it successfully both online and offline, resulting into a community of non-profits, volunteers and donors.

Dallas, TX, US

• Developed and supported Java based IVR applications, automating support operations and reducing call center costs.
• As a System Test Lead, performed test planning and managed a team of 3 offshore resources for end-to-end test execution of various call center applications.
• Helped set up testing processes and workflows for the team, improving the overall quality of the software delivery.

• Compiled business and functional requirements based on the high level brief given by the client to create a music portal to promote independent artists.
• Designed the look and feel for the product to deliver excellent user experience for their target audience.
• Designed and developed the product using a third party CMS and delivered functionalities that gave client an edge over competition.
• Setup the digital store integrated with PayPal to allow artists to sell their music on the site as well as through other digital services like ITunes, Amazon and others.
• Led the project team and managed the project schedule to ensure a quality product delivery on time.

Master Of Science, Management Information Systems

Bachelor Of Engineering, Computers