At SolarSesame, our mission is to spearhead the transition towards a future powered by clean energy. We have developed sophisticated technology that allows homeowners to seamlessly design their solar systems online, while also furnishing a robust platform that enables residential solar companies to significantly enhance and expedite their business growth.

Advised the executive team on optimizing the customer journey and accelerating growth.

Acquired by Prudential Financial for $2.35B - https://news.prudential.com/latest-news/prudential-news/prudential-news-details/2019/Prudential-Financial-to-acquire-Assurance-IQ-Inc--a-leading-consumer-solutions-platform-for-health-and-financial-wellness-needs-for-2-35-billion-09-05-2019/default.aspx1) Built the Lending business (Mortgage and Personal Loans) from ground up and scaled it profitably to $60M annual revenue. 2) Worked with regulators to secure the lending broker licenses, put together customer acquisition strategy, designed & built the product flows, and analytics infrastructure to measure & optimize performance in real time. 3) Owned P&L for the Personal Finance business and exceeded goals every single quarter during my tenure.4) Hired and established a world class Product, Analytics, Sales (Loan Officers) and Processing teams for the Mortgage business. 5) Created a roadmap for the company to diversify product offerings and become a one stop Health and Financial wellness platform.

At LendingTree, I was responsible for consistently increasing the conversion and revenue for all product lines. Owned the product roadmap for all growth initiatives. 1) Built a 10-person team within a year to solve business problems at intersection of design, data, and tech. Team was responsible for improving key business metrics across all lines of $1B business (Mortgage, Personal Loans, Business Loans, Auto Loans, Student Loans and Credit Cards), as well as incubating new products.2) Created a new mortgage experience that filtered the loan offers based on user’s financial situation. TechCruch mentioned this new product in Sep 2018 (https://techcrunch.com/2018/09/09/lendingtree-is-the-secret-success-story-of-fintech).3) Put a process in place to mandate discipline and rigor around qualitative and quantitative testing. Scaled testing at LendingTree from 20 tests to 700+ tests a year, allowing marketing teams to significantly scale traffic with consistent improvement in conversion rates.4) Drove customers for the My LendingTree platform (smart product recommendations based on user's financial situation) in an endeavor to transform LendingTree’s business from a transactional model to customer retention model.

At Freedom Financial, I improved marketing ROI and user experience for all businesses – bills.com (lead generation for mortgage business), freedomdebtrelief.com (customer acquisition for debt settlement business), and freedomplus.com (customer acquisition for personal loans business).1) Partnered with marketing channel directors (Display, SEM, Programmatic, Facebook, Affiliate, Partner, Direct Mail) and empowered them to analyze and understand the performance of their channels for lead acquisition on a weekly basis. 2) Re-implemented Optimizely testing tool so that it can accurately track all steps in the lead generation web flow. Set up data driven tests that improved lead conversion rate of the mortgage business by 30% in just over a month. 3) Established a process to mandate discipline and rigor around end-to-end testing. Worked closely with the Product Management and Engineering team to close any gaps in the data capture and testing strategy.4) Implemented Phone Call Tracking and Analytics solution, Invoca, and integrated it with Optimizely to see the ROI impact of acquiring more users via phone calls vs. web leads. Designed landing pages to acquire more customer via phone calls. 5) Collaborated with Engineering and Business Intelligence teams to build a reporting platform that provided a complete picture of the user journey from viewing our ads to profitably converting them to customers.

At Shutterfly, I improved the customer shopping experience, and optimized drivers behind Sales, RPV (Revenue Per Visitor), AOV (Average Order Value) and Conversion. My team analyzed all aspects of the business, industry and competitive landscape to distinguish what is critical from what is important. On a day-to-day basis, we used site analytics to identify area of opportunities, drive informed business recommendations and own the planning and execution of all optimization projects (A/B Testing, cross selling, site search, personalization etc.) aimed at increasing Shutterfly Inc’s revenue YoY. My team delivered incremental revenue of over $30M through optimization efforts during my tenure at Shutterfly. Highlights from my Shutterfly experience1) Developed annual eCommerce optimization strategy by defining and monitoring key eCommerce metrics and then worked with design, product and engineering to implement those features during the year. 2) Managed a team of four (includes optimization manager, two analysts and an engineer) to drive all eCommerce projects from conception to execution. 3) Served as subject matter expert for online commerce across the enterprise. Ensured effective communication of all eCommerce initiatives, resulting in consistent understanding of the reasons for, direction of, and expected results of each project.4) Used insights from analytics and other optimization solutions to drive targeted A/B and multivariate tests leading to an YoY improvement in site conversion rate and AOV (Average Order Value).5) Collaborated with engineering to build a targeted tool in house for acquiring new customers and increase the repeat frequency of existing customers. The first couple of projects using this new system resulted in a 15% improvement in RPV metric. 6) Negotiated and managed an annual budget of over $1M for eCommerce tools and solutions.

As an Adobe Consultant for Omniture technology, I drove substantial and measurable lift in the online businesses of the world's top companies. I analyzed and summarized clients' business goals, relevant metrics, suggested test ideas, and managed a team of designers & developers to execute on an Optimization Roadmap designed to achieve positive ROI in less than 6 weeks.Highlights from my Adobe experience:1) Developed Optimization Plans which included A/B tests, Multivariate tests, Landing page tests, Segment-based targeting, Behavioral targeting, Geo-targeting, Paid search and Display ad targeting, to achieve significant lift in targeted metrics. 2) Created detailed wireframes and managed creative production in order to accomplish testing goals (using AB & Multivariate testing) while adhering to customer's style guides. Used tools like Dreamweaver, Photoshop, Firebug, Cookie Editor, JavaScript Debuggers, to make sure that alternate website versions are working properly on all major browsers. 3) Analyzed large and detailed, yet incomplete, data sets (from Omniture Site Catalyst and Test & Target tool) in order to make recommendations around follow-up tests.4) Managed customer expectations and kept their projects on schedule and within scope. Lead day-long, face-to-face, brainstorming sessions with C-level executives on the marketing, technical and design sides of a client’s business.5) Handled difficult client-facing issues like technical outages, design style conflicts, internal customer conflicts between Marketing and IT, etc. in a professional, transparent and trustworthy manner.

As a Product Manager for D&B's AllBusiness (www.allbusiness.com) brand, I created detailed product requirements and specification documents based on understanding of market trends and competitive analysis to improve the overall user experience on the website. I identified and leveraged relevant business metrics to drive marketing projects, promotions and feature updates to meet aggressive business goals for improving site monetization. Highlights from my D&B experience:1) Integrated numerous vendors and partners towards optimizing the user experience on AllBusiness.com while maximizing its value for D&B. Bumped up the Google AdSense revenue by fixing glitches in the system. 2) Worked with our development team on adding and improving features like Download Center, RFQ (Request for Quote) partner offers, RSS & social media feed.3) Tracked, analyzed and improved website conversion using analytical tools like Omniture Site Catalyst, DART, Google Analytics and Microsoft Excel.4) Improved the SEO rankings for top competitive keywords like 'franchises', 'small business loans', 'workers compensation', 'background checks' etc., which drive tons of traffic to small business focussed websites.5) Developed an excel model to rank franchises business as part of D&B's annual AllStar Rankings.

After the completion of first year of my MBA curriculum, I got selected after rounds of interview (including interview with the CIO of the company) with EA, the leading developer, marketer, publisher and distributor of video games.Highlights from my EA experience:1) Worked with the CIO & Global IT Group Director to implement an online social collaboration web platform called ‘Community Services’. Managed the design, development, and moderation of the platform by partnering with external IT vendors.2) Instituted targets and metrics to track user behaviors, traffic, and campaign performance on the internal social networking site using analytical tools. 3) Worked with the Creative and Merchandising teams to finalize homepage banner designs for EA's online gaming brand, Pogo, to improve customer retention and increase brand equity in the online gaming category. 4) Developed and executed all aspects of the 'Pogo Mini' Product Marketing Plan, which included product positioning, target market identification, writing creative briefs, and interacting with product designers.

I was recruited by Hewitt after I completed my four year degree in engineering. I started working as an Analyst translating business requirement documents into technical specifications, writing SQL queries & test plans and then progressed on to a team management and mentoring role. My first position was 'Setup Configuration Analyst', then I got promoted to the next role 'Sr. Setup Configuration Analyst' in 1.5 years and then to 'Systems Analyst' in another 6 months. One of my major achievements at Hewitt was to get selected as the “Facilitator of the Quarter” for presenting excellent training to new hires on SQL and Hewitt’s proprietary tools.Highlights from my Hewitt experience:1) Problem Solving - Broke down complex business problems into smaller, more manageable pieces to understand and describe the relationships between those pieces using tools such as Microsoft Excel, SQL queries and other internal proprietary tools. 2) Data Analysis/ Test Planning — Analyzed clients' benefits delivery system databases containing million of records, proposed changes to improve engagement on the client website and then wrote test plans to make sure that every functionality is working as per expectations. 3) Bugs Reduction - Led three cross-functional teams in redesigning the process of system errors reduction on our systems, leading to a significant cost savings for the clients. Reduced the number of system defects in a 3 month period from over 200 to under 50.4) Overall Website Redesign - Led redesign of Hewitt's YBR (Your Benefit Resources) site by defining requirements for new functionality and features, coordinating information architecture, interaction design, visual design, and capturing internal stakeholder requirements. This website was used by Hewitt's clients to enable their employees to select the Healthcare benefits offers by the company.