Manas Pai Email & Phone Number

Toronto, On, Ca

Greater Toronto Area, Canada

Leading digital activation plans for Groupe SEB Amazon business across all brands to drive a $27M retail business. Directly managing annual media execution, brand budgets, & deploying tactics across the shopper journey. Outlining roadmaps for digital commercialization & asset readiness. Leading partnerships with Amazon marketing team & marketing agencies to drive upper and lower funnel digital marketing strategy.

Toronto, Ontario, Canada

Developed and implemented the Direct to Consumer strategy for Groupe SEB in Canada. Successfully launched the D2C stores for two of the biggest brands in the Cookware & Kitchen Appliances space - T-fal & Lagostina, and took them through an accelerated phase of growth towards a profitable scale.

Bangalore

Portfolio - Printers, Desktop Monitors, Projectors & other Computer Peripherals• Annual/monthly product planning and strategy based on market trends, traffic forecasts, conversion estimates, portfolio prioritization and margin growth objectives• Built business relationships and web marketing agreements with leading computer hardware players like HP, Canon, Epson, Asus and Acer• Customer experience, category analytics and testing for insights to drive growth for the KPIs• Planning and implementation of central promotional events like seasonal festivities, new product launches, clearances, phaseouts etcKey Accomplishment - Oversaw interventions across performance marketing, product selection catalogue, pricing and CRM to turn around the portfolio business in H2 2019 resulting in a significant jump in daily traffic, baseline revenue and online market share expansion

Gurgaon, India

Portfolio - TV, Audio and Large Appliances• Accountable for the portfolio AOP that included the sales, traffic, contribution margin and conversion objectives• Conceptualized and lead strategic promotional campaigns in-line with the seasonal catalog, new product launches, clearances & phaseouts in partnership with marketing• In collaboration with Marketing, created and and implemented the promotional calendar, apart from specific product launches • Implemented an effective marketing strategy for the last touch channels specific to the nature of each product line • Customer Experience (Pre Purchase and Post Purchase) • Category analytics and testing to drive growth for KPIsKey Accomplishment - Conceptualized and implemented Shop By City for Large Appliances, an innovative solution to improve product dicoverablity which was rolled out in 24 cities resulting in a 37% increase in the hyper local share of business

Gurgaon, India

Portfolio - TV, Audio & Large Appliances

Gurgaon, India

Gurgaon

Portfolio - Home Audio & Gaming Key Responsibilities• Owned key metrics related to customer satisfaction, seller product quality, fulfillment mode, gross sales, margins (product and category) and merchant density • Worked closely with category and merchandising managers to develop promotional campaigns in line with category seasonality, product specific launches etc• Interacted and coordinated with category, catalog, logistics, CS and and other support functions to provide a seamless experience for vendors/brands.

Delhi Area, India

Hindustan Times Learning Centers• Business plan for roll out of a new product• Enhancement of the daily sales and operations activities in the Delhi centers

Master Of Business Administration (M.B.A.), Marketing & Operations

Activities and Societies: Alumni Committee

B.Tech, Mechanical Engineering

Education record