Manas Misra Email & Phone Number

Lucknow Area, India

• Expanded the business to building an in-house marketing mix modeling account amounting to 80% of the company’s annual revenue, heading a team of 30 business analysts and data scientists
• Optimized over $450M in advertising spend for multiple clients across the healthcare, the CPG, and the retail vertical
• Orchestrating growth through participating in multiple Investor Summits and nurturing long-term strategic partnerships

Lucknow Area, India

• Played a pivotal role in the conversion of the start-up's biggest client threads in terms of dollar value
• Worked directly with the Chief Data Scientist to learn and implement predictive models in the client ecosystem
• Used XGBoost, Ordered Probit Model, Logistic Regression, and other techniques to model for the incoming students enhancing the yield conversion at every step of the enrollment funnel
• Using Random Forest algorithm, generated predictions for the cost to a student to attend majors at different institutions enabling transparency by offering students the choice
• Developed a prototype OCR engine using the Amazon Textract API to detect and extract tables, text and other relevant information from student award letters, thereby reducing the need for manual intervention

Bengaluru Area, India

• Responsible for the end-to-end delivery of forecasts for a leading medical device manufacturer in the supply chain domain using advanced time series models
• Handled the Diabetes business group independently delivering an effective and sustainable solution to the client which led to an increase in forecast accuracy by ~10 percentage points driving reduced back-orders.
• Collaboratively built multiple Power BI Tools enabling better forecast consumption by the demand planners
• Modeled business problems into statistical hypotheses and generated insights implementing various regression models and classification techniques
• Analyzed vast amount of both structured and unstructured data to enable critical decision making

Noida, Uttar Pradesh, India

• Underwent a seven weeks training program in Android programming and learnt standard techniques of developing an android application
• Developed 'Memento': An Android Personal Diary Application using Android Studio and ADT plug-in

Bachelor Of Technology (B.Tech.), Computer Science, 9.2 Cgpa

High School, Mathematics And Computer Science, 94.2%