Associate, Insights & Design Strategy
Mumbai, Maharashtra, India
Created design proposals for clients in sunrise sectors such as digital finance, urban mobility solutions and urban health. Converted projects helped widen Quantum's portfolio and scope of work in the impact spaceCollaborated with a global team in Singapore and London to develop digital products that documented the impacts of COVID 19 on consumer aspirations, anxieties and the related impact on buying behavior. Resulted in the development of action points for mass brands to create… Show more Created design proposals for clients in sunrise sectors such as digital finance, urban mobility solutions and urban health. Converted projects helped widen Quantum's portfolio and scope of work in the impact spaceCollaborated with a global team in Singapore and London to develop digital products that documented the impacts of COVID 19 on consumer aspirations, anxieties and the related impact on buying behavior. Resulted in the development of action points for mass brands to create socially conscious communication strategiesWorked with the India Business Head to develop a report on health related societal tensions experienced by low income Indian consumers. Influenced the development of a nationwide health behavior change program as part of a long-term CSR project for a Fortune 500 companyLed the development and implementation of research design roadmaps for projects in the health and wellness, OTT content and Ed-tech sectors. Worked cross functionally with the project operations team and practiced agile project management to keep room for improvisation and course correction Show less