1. Managed applications team to deliver Cross-Channel Marketing platform & frameworks, to reduce the effort of developing any new feature from scratch.2. Managed design, plan & execution stages to deliver valuable high performance features across products.3. Worked as UI Architect across all products for development teams in India.4. Responsible to lead/enforce best UI/UX practices, coding standards & code reviews.5. Lead recruiting effort to build development team from inception.

1. Successfully played UI architect's role & responsibilities for all teams in India development center.2. Responsible for POCs & Technology/framework/product evaluations 3. Played UI technical lead role to deliver many products like Content Management, SMS, MMS, Push, I18N, war size reduction, CDN improvements, improve war build strategy & execution, 4. Provide required training & mentor to new/old UI developers across teams.5. Responsible to lead/enforce best UI/UX practices, coding standards & code reviews.

"OperativeOne" is a SaaS on cloud solution to Manage all processes of Web Display Advertising. The solution covered from sales proposal, approvals, launching campaigns & live reporting.1. Was responsible for UI/UX efforts across all products in India development centers.2. Developed many reusable components & modules which simplified user experience for many complex user operations just to few clicks.3. Worked on several layers of Web/Display Ads Campaign design, execution & reporting solutions.4. Assisted & mentored all our UI developers spread across different offices in India.5. Defined & designed user interaction, themes, style guides for all products.6. Enforced best UI/UX practises, coding standards, code reviews.

iIVR would be any Call Center Application Managers dream. I strongly felt a need for it while working on CVP application. It took more than 2 yrs from conception of an idea to a real product.Responsible to design, plan & execute my own idea to develop a real time web reporting solution for Idea Telecoms Interactive Voice Response (IVR) system.Key achievements- zero impact on existing solution in production- real time, would replace the effort of entire team of 12 KNOCK engineers.Technologies used Object oriented Javascript, ExtJs, Oracle, PL/SQL, Java

Projects - Roles & Responsibilities1. Senior Developer( also as Dev. Vendor Manager): Weber Desktop Reporting ApplicationReporting Module - module reads call records information from MQ Queue and update/insert the records into the DB post parsing/updating Meta information. Designed & developed Windows service in C#.Net & Pl/SQL moduleAdmin Application – Designed & developed GUI application in C#.Net. It enables users to perform CRUD functions for all entities of IVR system. Client/server multi-tiered architecture2. Application Developer: CVP - IVR ApplicationIdea cellular operates in 23 circles, with a present subscriber base of 32 million. The CVP solution caters to self-service for both post paid and prepaid subscribers. IVR services and application are specific to each circle.Responsibilities:• Manage application SDLC cycle with vendors & internal Team to develop the entire solution. Serve as a common point of consultation for IVR Application and Cisco related Technologies for implementation of the solution. • Task distribution, co-ordination; roll out management & reporting project status. Work with Project Managers to provide effort estimates for projects and identify risks. • Develop relationship with client and conduct UAT with Circle SPOC’s during project roll out.• Training operations team & resolving their issues during project roll-out.• Develop easily customizable Call Flows as per client requirements.• Re-engineered reporting procedures and standards. (Awarded by client for achievements).Difference I made:• iIVR would be any Call Center Application Managers dream. I strongly felt a need for it while working on CVP application. It took more than 2 yrs from conception of an idea to a real product.• Delivered a client reporting application for CVP in less than a month using C#.net when I had no experience in .Net or C#

Projects - Roles & Responsibilities1. NetApps SMART: Developed Web 2.0 App for a global sales team of NetApps (OOPs Javascript, ExtJs, Oracle DB)Enterprise web application for automation of Sales processes. The application was built on principles of web 2.0, 3 tiers, SOA using Ext JS, Oracle 10g and J2EE.2. Diafuku: Automated Test Application for a Web Application framework (Eclipse Plugin)An eclipse based plug-in for automated testing of warehouse web application after customization. Feature process testing (Unit & Load). Worked on tools like Enterprise architect 4.0, UML, Java, JSP, Eclipse, SWT3. Analyst, Designer, {On-site coordinator} & Developer: BACNET Controller - embedded web application for a BACNET controller with 4 MB memory.(Tntnet, C++ Web Pages, SQLite)http://www.m-system.co.jp/english/whats_new/r9/r9.htmlhttp://www.m-system.co.jp/english/products/weblogger/dl8_top.htmlLead a team of developers and work as developer to design & build a solution for a embedded linux based electronic controller which could control & schedule all electrical points in a building. Multiple devices could be networked and groups could be maintained online using a web interface which is on devices. Major Challenge in designing were building a web application on 4 MB device. Build Linux kernel using μ Linux, Tntnet webserver and web pages developed in C++ which interacted with SQLite DB & Device using API.Trainee Software Engineer (Trianz Consulting)August 2006 – October 2006 (3 months), Bengaluru Area, IndiaIntranet Portal (CMS, Java & Sharepoint)Developed Corporate Website (Javascript & JSP)

Developed product for Fabric dying industry: Orion Fabric- ERP solution for all departments of a Fabric dying industry- Order entry: type & quantity of fabric, required color: raises a ticket with dying department, quality & accounts- Process: how much & which chemicals to use to achieve desired color, raises ticket with store department with how much quantity of various chemicals to issue. Also manages store inventory- before process ends informs QA department to prep for testing- after quality approval raises tickets with dispatch department, updates accounts & emails invoice. Prints required stickers for material to be dispatched.- Separate Admin application to give real time information of whole factory.