Manav Narula Email & Phone Number

Gurugram, Hr, In

New Delhi, Delhi, In

Passionately building a progressive brand 'Jindal Stainless' with customers and consumers.Role : ROI driven Marketing campaigns and Brand recognition for JSL. Market Research, Brand Planning, Mass Campaigns including TVCs, Digital Social Media campaigns, Influencer engagements, Media Planning, creative agency management, AVs, Events and Exhibition Branding and much more.Launched Jindal Jung Warrior Campaign

New Delhi, Delhi, In

My role at JSL is to transform India’s no. 1 stainless steel manufacturers into a "brand of purpose" with customers and consumers through various marketing activities.The role entails thorough Brand Researches, Brand planning, Brand positioning and using the outcome to create some enticing brand assets like TVC, websites, POSM, product catalogs, mobile applications, digital marketing content, media planning and organizing industrial events. Non-Stainless Business Brand Launches and Campaigns: Jindal Defence, JD Taurus (Firearms business) and Jindal Advanced Material (JAM composites business)

New Delhi, Delhi, In

Launched India leading IOT/AI based consumer brand in India and setup the entire Ecom business for the brand. My role entailed - Brand planning from scratch (Research, need scope, branch architecture, and product portfolio planning for offline and online business. Developed distinct brand assets like TVC, websites , POSM, mobile app and catalogues with my team.Ecommerce- distributions, A+ content, product photoshoot, listings at marketplaces like Amazon and JMP (Joint monthly business plans).

Gurugram, Haryana, In

- ROI-focused marketing campaigns to enhanced category share and brand essence. Built distinct positioning for this age old quality brand to fight other growing domestic brands like Parryware, Cera etc. The new positioning as a “complete bathroom solutions expert”. It revitalised the brand to gained 6% market share to become the market leader in sanitaryware and a challenger brand in CP fittings. - Launched a new premium product range with designs that were crafted in India with international sensibilities /colours with Manish Malhotra. - Launched industry first /path breaking virtual reality based mobile app to help consumer build their dream bathroom with even building it in real. The oculus further helped the consumers to live that space like real. Today the app has over 1.5 Mn downloads. - NPD for Hindware Exclusive Product Range Launch for Ecommerce (CP fitting range) – New product Development and cost innovations for an ecom exclusive Hindware range to drive 12cr revenue business from scratch. Launch this category on marketplaces for the first time in India.- Relaunched Queo – Built distinct positioning to fight international brands like Kohler, Roca etc. Ads with Jacqueline Fernandez in collaboration won multiple awards from ET, TOI, Vogue, HT, Good Homes and many more- Launched Moonbow air purifier brand various brand assets likes website, product videos, social media and collaterals.

At fashionandyou.com a flash based ecom portal , had a opportunity to drive premium brand imagery and yet drive daily demand through heavy discounts.1. Brand Activation: i. Managed the marketing P&L for a 250cr brand. ii. Brand Research: For the first time we got the need scope study and competition analysis done by a professional agency. It helped us the present the current challenges with the brand with the investors and build brand strategies accordingly. iii. Launched 3 different TVC over a period of 1 year. Increased our brand consideration scores by 12% points through a mass ATL campaign. iv. CSR activities which was even covered by TOI i.e. free rides to female from metro stations to their office on women safety day and on breast cancer awareness day in association with Elle Décor magazine. 2. Digital Marketing: i. Drove Social Media communication via Influencer marketing with designer to push our brand especially Indian ethnic. The activity lead to 500% + increase in the sales in one year flat. ii. Mentored a strong team of Google AdWords and SEO experts in house which lead to 3x increase in traffic with 10% lesser marketing cost compared to the agencies. The over daily orders touched it highest during this period. Managed a large Google advertising budget of 4cr plus per month and an overall budget of 65cr per annum.

London, England, Gb

Shell a top fortune 500 company is global leader in oil, petrochemical and lubricants in B2B and B2C space.At Shell my role was to setup digital practice for India, Sri Lanka, Nepal and Pakistan. • Develop digital marketing road map for the brand in the B2C and B2B space for India, Sri Lanka and Nepal and Pakistan. • Build communication and social media strategy for the Brand/Sub-brands.• Digital assets management like – local websites and mobile apps in the B2B and B2C space.• Digital and main line media buying• Digital PR – Influencer marketing through bloggers and portals like teambhp.com. • Building Ecom capabilities for Shell India.• Detailed Tracking and Analytics - Responsible for tracking and managing all online presence through Google analytics tool in a digital marketing dashboard.

Amsterdam, Noord Holland, Nl

AkzoNobel is a fortune 500 company that manufactures paints in India. They the global number one player in paints and chemical coatings. 1. Digital Marketingi. Formulated the digital strategy from scratch for India and later for Nepal and Sri Lanka. Identified content pillars & influencer marketing campaigns in lines with the brand position. ii. Built and managed brand assets like website, sub-brand microsites and apps. iii. Setup and managed social Media handles with always on content, was an instant success with 0.5 Million followers in the first year (global case study).iv. Launch India’s first Dulux colour visualizer mobile app for consumers to aid them select the perfect paint colour for their dream space. Over 2 Mn downloadsv. Launched Dulux Express Painting Service with “3D Previews” that aided Architects/ Interior Designers to plan the colour scheme better. Adoption rate in 1st year itself touched 35%+ and helped to boost the sales by approx. 3-4%. vi. Drove over 1 million traffic to the brand assets for leads and app downloads using strong SEO/SEM planning. 2. Product Marketing: Got an opportunity to launch Dulux 3-in-1 paint with over 11% contribution to the top line. 3. Media Planning: Always on sharp plan for brand saliency, new launches, store promotions and nationwide campaigns (Radio, TV, Digital Media, OOH, Film integrations, IPs and more). Launched the first ever AFP in the category

In

At Religare Technova my role was to create digital solutions/assets that can be monetized by utilizing company’s existing strength. I created assets for Religare Securities and Fortis.Role:1. Business head for WEB & Mobile Solutions vertical.2. Accountable to P&L account & Revenues3. Design and development of Online Products like website and applications in financial and heath care segment.4. Solely responsible to designing & initiating online/offline Marketing campaigns5. Also headed PAN India business development.Skills Developed:1. Strategizing and developing business objective. Owned P&L responsibilities.2. Became hands-on with online marketing techniques like SEO/SEM/SMO/Display Advertising3. Gain knowledge on Google products like Google Adsense, Adwords, Ad Manager & Analytics4. Cost consciousness and how to operates as per business objectives5. Handling large teams.Achievements:Conceptualized and launched 3 revenue earning B2C websites in the financial sector with Ecom capabilities– www.selectyourbroker.comwww.playthemoney.comwww.investshastra.comand one portal in the health domain www.healthline24x7.com

Gurgaon , Haryana, In

Indiatimes is the flagship brand of Times Internet Ltd, the digital venture of India’s largest media house – Bennett Coleman and Co. Ltd. It is the most popular Internet and mobile value-added services destination for Indians across the globe. At Indiatimes.com my role was to manager the electronics and home appliances category by carefully analysis the competition and consumer needs. Key Accomplishments 1. Product Development – through market insights develop products that are profitable for the company. 2. Category management – Ensure the depth in the all sub categories of electronics and appliance. 3. Vendor relations management include top brands like Philips, Onida, Nokia, Samsung etc to name a few.4. Pricing – Manage FOB and local pricing with positive gross margins. 5. Responsible for optimizing transactions, revenue & performance of Shopping platform, Auctions & other offline businesses.6. Digital Marketing – Develop digital program for effective leads through online media and affiliate marketing/Email marketing. Also captive audience at indiatimes.com.7. Search engine optimizations for top rankings. 8. Implement marketing efforts regarding loyalty, retention and acquisition for the e-commerce channel through email campaigns and affiliate relationships. 9. MIS Detailed analysis and tracking of Page Views, Visitors details (Total & Unique), online Orders, GMV, effectiveness of marketing and mailer programs on daily basis.

New Delhi, In

1. Managed Business MIS and Insights2. Digital Marketing

Pgdba, Marketing

Business/Commerce, General