Digital Strategy Development:Craft and implement comprehensive digital marketing strategies in alignment with overarching business objectives. Identify target demographics and segment them to tailor personalized marketing tactics.Stay abreast of industry trends and emerging technologies to maintain a competitive edge in the digital realm.Social Media Management:Oversee and expand the company's social media presence across platforms like Facebook, Twitter, LinkedIn, and Instagram. Curate and schedule engaging social media content, analyze performance metrics, and refine strategies accordingly.Email Marketing:Develop and execute targeted email marketing campaigns, including list segmentation, content creation, and performance measurement. Ensure compliance with email marketing regulations, such as CAN-SPAM Act.Search Engine Marketing (SEM) and SEO:Direct paid advertising initiatives (Google Ads, Bing Ads) to drive traffic and conversions effectively.Enhance website content and structure to elevate organic search rankings and maximize search engine visibility.Analytics and Reporting:Monitor and assess digital marketing campaign performance utilizing tools like Google Analytics.Deliver regular reports featuring key performance indicators (KPIs) and actionable insights.Budget Management:Allocate and oversee the digital marketing budget with a focus on optimizing return on investment (ROI).Team Management:Lead and collaborate with a team of digital marketing professionals, including content creators, graphic designers, and analysts.Online Advertising:Devise and manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Optimize ad targeting, creative assets, and budget allocation for maximum impact.

Develop relationships with key institutions in target organizations for business development.Interface with clients for suggesting most viable offers and cultivate relations for securing repeat business.Build and sustain a robust distribution network by identifying new dealers/distributors, manufacturers thus penetrating a large customer base/outlets.Coordinate with various departments like Operations, Accounts, Legal, Administration & Systems for smooth functioning of the entire branch operations.Organize, lead, train and motivate the sales staff to ensure that set targets are met with respect to sales, collections, promotion and timely distributionEnhanced IT help desk efficiency by installing a help desk hotline for employees to communicate related non-emergency issues, improving the service request process as well as overall time management Played a vital role in getting the installation of CCTV and other biometric security systems in the company and then introduced as a business module for the companyIntroduced automated Payroll, bank reconciliation and automatic pre payment process, thus reducing 37% of work load from the accountant.

Launching and generating demands for Dalda Feel Light