As a senior advisor to the founders of this tech start-up, I bring a hands-on approach to shaping their marketing and business strategy. Leveraging my experience across the full marketing spectrum, I guide the team in building and optimizing a revenue pipeline that aligns with product and sales goals. My role involves close collaboration with leadership, marketing/sales and product owners to design strategies that drive growth and resonate with target audiences. With a focus on big-picture vision and actionable insights, I counsel the C-suite in both strategy and execution, ensuring that marketing becomes a powerful engine for sustainable success

Dynamic senior leader with deep experience in agency and corporate environments, specializing in brand strategy, creative direction, and integrated marketing. In my role, I work alongside executive leaders to ensure that strategic marketing and communications are not distractions but drivers of success. I help organizations like Google Public Sector, the Transportation Institute and Carolina Food Trust secure their positioning with audiences, grow into new market segments, lead with compelling strategies, impactful messaging, and targeted campaigns that generate measurable ROI. My approach is simple: handle the complexities of communication so leaders can focus on what they do best.I take ownership of account direction, from strategy to creative execution, and oversee every campaign detail, including business development and return on investment. I’ve turned around stalled accounts by refocusing on audience needs and reframing challenges, delivering fresh solutions that resonate with key stakeholders and build engagement. With a deep commitment to client success, I bring agility and entrepreneurial insight to every project, ensuring communications not only support but elevate the broader goals of each organization I work with.

As Senior Advisor, I was recruited to help modernize and reposition a traditional political production studio, transforming it into a creative studio that resonated with today’s public and corporate affairs, advocacy, and public relations clients. My focus was to elevate the agency’s creative advantage, crafting an image that attracts non-political clients and helps them stand out in competitive spaces. By reframing case studies, refreshing digital presence, and enhancing collaboration processes, I drove efficiencies that led to successful new business wins. The impact has been significant, with launches for clients like VA Tourism, NAM, and AIC that showcase brand and engagement campaigns, adding measurable value to their missions and messaging.

In my role, I led the transformation of an underperforming creative services unit into a high-growth, high-performing business division. By introducing new marketing capabilities and expanding into untapped arenas, I exceeded plan goals for three consecutive years, growing our team from 2 to 8 full-time employees and boosting department revenue by over 200%. Working closely with agency leadership, I helped onboard new clients, designing fully integrated solutions that span stakeholder engagement, thought leadership, and innovative digital strategies—all aimed at creating lasting value and positive ROI.I built a team of senior strategists and creative thinkers to work alongside account leads, ensuring clients benefit from a steady stream of fresh ideas and effective solutions that align with their goals. My oversight of global client relationships included setting strategic direction and managing core client teams, delivering seamless service and long-term success for key clients like IBM, NAM, CTA, PenFed, Facebook (Government), and Amazon (Government).I bring hands-on leadership, insight, and a proven track record in helping organizations achieve their mission while they stay focused on what matters most.

[WSB brings insights and ideas to audiences around the globe -- from world leaders and business visionaries to respected journalists, historians, celebrated authors and humorists -- inspiring with messages of vision, imagination and courage. We connect audiences with speakers in a variety of ways including keynotes, panel discussions and joint presentations, as well as through an array of digital formats.]As a member of the Senior Leadership Team and head marketer at WSB, I lead branding, marketing and funnel analytics, and work to solve organizational challenges for the business. I oversee the go-to-market strategy and manage a team who manage the a sophisticated demand generation effort to support over 40 sales agents. My team and I also work with internal business teams on new speaker and product launches, delivering actionable customer insights and driving growth into new markets.

[CQ Roll Call, an Economist Group business, provides essential intelligence on the legislative process and grassroots advocacy software to give over 10,000 customers the tools they need to maximize their influence with lawmakers.]A third of my time was spent overseeing go-to-market planning and leading a team who managed a demand generation machine, supporting over 15 sales reps by generating over 1,000 leads per month with tactics such as search engine optimization, paid media, content and email marketing, social media and event marketing. All leads captured were scored and prioritized based on custom designed algorithms that estimated the probability of a lead closing into a sale, with the best leads going to the sales team, and the other leads going into a lead nurturing program with about a half-dozen different segments. A third of my time was spent leading the brand team tackling product marketing for the advocacy line of business product suite. I was responsible for market analytics, product positioning, targeting and segmentation, product launches, lead generation, campaign management, events, press, sales tools, and lead management. As part of our mission, we were also addressing the long-term corporate brand strategy and implementing the systems to operationalize it both for the market and internal staff.The rest of my time was spent advising the executive team as part of an working group on helping drive growth and efficiency in sales operations, channel marketing and customer marketing. I focused on leveraging my expertise in business development, inbound marketing and analytics to amplify the company’s marketing and branding efforts in new business acquisition and customer retention.Areas of influence include: Go-to-Market StrategyDemand GenerationAnalytics and InsightsContent StrategyMarketing and Sales AlignmentPositioning and BrandPricingProduct MarketingInbound MarketingMarketing AutomationOutbound Marketing

[FedBid is the leading SaaS procurement platform for government, commercial enterprises and SMBs to get control of their spend, enabling over $12 B in online transactions and raising more than $25 million in venture capital.] I was recruited to this newly created role and charged with establishing the first centralized marketing department, expanding the company’s reach into the commercial market and advancing the organization’s position and brand across key stakeholder audiences. I led the implementation of an integrated strategic marketing and communications plan that achieved significant increases in engagement and conversion KPIs and oversaw marketing efforts including branding, promotions, publicity, digital marketing, event marketing and advertising. I spearheaded the brand re-positioning and website redesign to increase awareness and lead generation, increasing website traffic by 3X and sign-ups by over 25% in one year. Achieved these results by focusing on creating SEO-driven content, introducing persona-specific buying experiences and building the conversion architecture to score, route and nurture leads.Worked with the executive team on media relations efforts for company’s 2013 investment by Revolution Growth Fund and served as an ambassador for the organization in building key relationships outside the organization with targeted influencers and analysts. Delivered placements in Washington Post, Wall Street Journal, NY Times, Government Executive, Politico and other major outlets as well as inclusion in Gartners' Magic Quadrant (Pay-to-Procure) and 2015 Cool Vendor list. Areas of influence include: Demand GenerationAnalytics and InsightsDigital Web StrategyPositioning and BrandCustomer MarketingMarketing AutomationPublic RelationsAdvertising and Sponsorships

[Belmont is a branding agency for driving sales with a cross-channel, digitally-led approach to marketing.]Promoted to an executive position to drive the organizational transformation from graphic design to offering a full portfolio of marketing services. I oversaw go-to-market strategy for all enterprise client engagements; directed employee development for internal staff and led the team responsible for new customer acquisition, leveraging tactics such as branding, promotion and inbound marketing. Achieved a customer retention rate in excess of 93% and guided the agency through its’ largest annual revenue increases in company history during my tenure. Leveraged strengths in change management and team-building to foster an innovative, teamwork-based culture that within six months actively supported and delivered results aligned with new corporate positioning, and at the lowest total delivered cost.Integrated successful teams that delivered platforms, programs and campaigns for client's including:Commercial Enterprises:-- NetBlender Apps-- Dominion Dental-- WMATA/Metrorail (Silver Line)Government:-- US Army - Chief of Staff (Army Strong/Strength of the Nation)-- US Capitol Visitor Center (A Capitol Experience)Government Contractors:-- L3 Communications-- International Trucks (Navistar Defense)-- VT Systems-- DCS CorpAssociations/Non-profits:-- UNCF (A mind is a terrible thing to waste)-- Gates Millennium Scholars-- The United Way-- National Association of Chain Drug Stores (NACDS)-- Disabled American Veterans (DAV)-- Fair Trade Federation-- American Red Cross-- Association of the United States Army (AUSA)-- The British Council

Responsible for customer success with a portfolio of key accounts. Directly led brand, media and creative engagements for the U.S. Capitol Visitor Center, Metrorail (Silver Line), UNCF, International Trucks, The British Council, DAV and Gates Millennium Scholars.Worked closely with Account Leads and service teams to continuously assess broad client business problems and effectively integrate research, digital and content into viable solutions, surpassing revenue targets all three years.Regularly educated businesses, customers and staff during conferences and speaking events on how to use digital marketing and inbound strategies to increase awareness, generate leads, and build community in sync with their brands.

Responsible for creating and managing marketing, branding and advertising activities for assigned accounts, including US Army – Chief of Staff, Time Life, AARP, United Way, Dominion Dental, DCS Corp, Veteran Adminstration, Green Peace and American Red Cross.Completed activities including account planning, multi-channel campaign management, marketing collateral, event management, video marketing, email marketing, social media, branding, content development, reporting and analytics.Successfully organized and executed quarterly educational seminars for customers and prospective clients.

[PUR is the leading publisher for the electric, gas, water and telecommunications industries with a combined circulation of 1M+ paid subscribers.]Charged with turning around a failing Northeast region. Penetrated key prospective accounts and performed consultative selling for multi-channel marketing campaigns. Secured first lucrative Fortune 500 accounts for a new product into an expansion market. Spearheaded account development program that drove incremental sales, increased subscriptions and boosted awareness.

[Premier Enterprises is a management company for commercial aquatic center]Ascended in position over four summer seasons, culminating in taking over the top management position in the company’s highest grossing territory. I led a group of 90+ including 11 direct reports and posted gross revenues 22% greater than prior year in the same inferiority. To achieve these results, I optimized staffing plans which resulted in reduced over-time costs and boosted sales through incremental sales of services and products.

[One of the world's pre-eminent creators and direct marketers of unique music, books and video/DVD products.]Transferred to the newly-formed media department to support buyers in all aspects of planning, negotiating, and implementing multi-media dollar broadcast and online direct marketing campaigns. Developed and presented media plans to product managers that identified campaign objectives, measures of success, messaging strategy, cross-sale strategies and cost of customer acquisition thresholds designed to meet these goals.