Daniel M. Email & Phone Number

San Francisco, CA, US

London, England, GB

London, England, GB

London, England, GB

CA

Provides user behavior analysis, measurement architecture consultation, and tag implementation to track accurate success of new product features and identify opportunities for improvements in User Experience.

San Francisco, CA, US

• Leads the analytics teams for Essence’s Target and Vistaprint clients, to help develop methods of ad hoc analysis and manage external measurement solutions to address learning initiatives.
• Manages a team of analysts working cross-functionally across agency verticals to develop measurement strategies and analysis output to identify efficiencies and opportunities in media planning and activation. Outputs.
• Acts as the client analytics lead for all Learning Agenda and Measurement Plan development, devising how to answer questions ranging from high level key business objectives to granular media-focused tactical objectives.

San Francisco, CA, US

• Led team of analysts in developing and executing on Learning Agenda initiatives across Metro by T-Mobile’s digital media. Advised on study design, technical implementation, and timeline for measurement initiatives such.
• Mentored a team of analysts in refining existing and developing new analytics tools and processes (including SQL and Python methods) to be applied to the Metro account, as well as, across the entire agency.
• Acted as the client facing analytics expert for all media measurement across traditional display, programmatic, social, and OTT/CTV media for Metro by T-Mobile.
• Developed and delivered quarterly Learning Agendas, which sought to align measurement and study priorities to key business questions that would shape all future media strategy.
• Managed third-party vendor selections and relationships to ensure studies are based on sound methodology, are launched in accordance with measurement timelines, and outputs ladder up to the Learning Agenda.
• Oversaw the setup, deployment and analysis of A/B testing as it relates to both internally developed and external vendor methods for incremental conversion lift and frequency.

Rockville, MD, US

• Built the agency’s analytics practice and processes from the ground up and continues to expand a team of analysts (4+) responsible for digital analytics platform implementation, web and social data analysis, and data.
• Created the agency’s analytics practice from scratch and developed multiple client-facing analytics offerings that created new and valuable revenue streams for the agency.
• Formalized the Measurement Planning process across the agency which established more focused cross-team strategies for all future projects. This Measurement Planning process is included in all new client engagements.
• Outlined agency’s A/B testing process which opened opportunities for upsell and client-reengagement and allowed the agency to take a more dynamic and cost-effective approach to iterative website design.
• Transitioned the entire agency’s analytics implementation process to a tag management platform (Google Tag Manager) successfully reducing the burden on developers, streamlining the analytics implementation timeline.
• Headed the acquisition and application of new tools to increase the agency’s ability to automate internal and external performance reports, which allowed media managers to concentrate more on optimization and strategy.

New York, NY, US

Created and taught custom curriculum on Beginner and Advanced Google Analytics and Google Tag Manager.

Germantown, MD, US

• Headed reporting and strategy for all marketing and product analytics across Earth Networks’ B2B and B2C platforms.
• Performed tagging and data architecture audits on consumer and enterprise analytics platforms to confirm that all data for internal KPIs were collected properly, ensuring that stakeholders will have the necessary.
• Analyzed user pathing and engagement analysis within multiple desktop and mobile platforms to empower decision makers in optimizing and streamlining content.
• Constructed interactive visualization reports for internal stakeholders to help build a better understanding of user behavior within products.
• Reported on lead generation campaigns across channels to identify key points of success and allow the company to refocus on efforts with higher returns on investment.

New York, NY, US

• Managed analysis and tagging development of all 400+ local core news and specialty mobile properties. Developed and led analysis initiatives to optimize content, monetization, and user experience.
• Developed complex financial and traffic models to project future revenue resulting from implementation of new features, changes in advertising positions, and redesign of product user flow. These financial and traffic.
• Worked to empower market stakeholders by providing education on digital analytics best practices and guiding them through the development of personalized reports, segments, and dashboards. Has led multiple.
• Advanced existing tagging architecture and designed new tagging architectures across established platforms, new-to-market applications, and redesigned responsive mobile experiences to ensure that all stakeholder KPIs.
• Identified opportunities, through behavioral analysis, for implementing or eliminating product features to enhance user experience, expand monetization, and align development priorities.
• Evangelized and adhered to agile project management and acted as the main point of contact for agile process within the Business Intelligence group.

Reston, VA, US

• Main point of contact for the implementation and analysis of web analytics for the parent & microsites of www.Army.mil (Army.mil), the official homepage of the United States Army. Led content optimization and.
• Utilized digital analytics, statistical, and graphical software to develop and refine reporting strategies, and provide easily interpreted, meaningful reports.
• Performed content impact analysis and optimization across all U.S. Army managed social media properties. Efforts have helped gain an average of 20k new Facebook page likes and 4k Twitter followers per week.
• Analyzed Army.mil visitor behavior in order to identify strengths, weaknesses, and opportunities, and provides subsequent analysis to improve content strategies and user experience.
• Headed implementation and auditing of new and existing Google Analytics tracking applications and successfully transitioned Army.mil to the new Universal Analytics platform.
• Conducted SEO audits site-wide, and successfully increased traffic to audited microsites.

New York, NY, US

• Actively contributed to the analysis, production, and editing of all transfer pricing and intellectual property reports generated by a five person team, serving some of the largest companies in the automotive and.
• Conducted statistical, time-series, and regression analyses from acquired data to aid clients in financial decision making in order to minimize company expenses and maximize profits.
• Developed more efficient method of report and backup book production allowing for easier archiving and re-production, significantly reducing the time and cost of production.
• Assessed and conducted research utilizing numerous databases and journal archives, and converted extracted data into meaningful and accessible deliverables for clients.
• Performed and managed checking of project data, calculations, and document text, ensuring that all produced documents were free of errors in data and structure.
• Researched, expanded, and created information databases of potential client contacts, for use in marketing campaigns.

• Reported directly to the Director of Marketing for Hohner U.S.A and assisted with the development of regional marketing strategy, web promotion, product design, and brand management.
• Analyzed trends and demographics of select markets and allowed the company to make more informed decisions on future marketing and public relations campaigns.
• Expanded and monitored brand awareness through the use of various marketing media channels: YouTube, Twitter, and Facebook.
• Developed a budget and operations plan to produce musical “warehouse sessions” for use in promotional video podcasts, which would open a new channel of communication to reach potential customers.
• Managed client and customer lists and database queries for use in email campaigns.

Arlington, Virginia, US

• Identified and provided consultation on opportunities for optimizing internal communications.
• Co-developed and launched standardized cross-department survey, successfully identifying and addressing problems with internal service/product under-utilization.
• Assisted with the introduction of a new department-wide requirements/inventory program, which more effectively tracked and distributed assets.
• Performed analysis and trouble shooting of current internal communication methods and consulted on ways to increase effectiveness of communication channels.
• Developed and delivered multiple presentations regarding findings to superiors and discussed plans for initiating change within the organization.