Consulting firm specialized in communication, marketing for the sport industry and client management.It provides a relevant international sport media and marketing business knowhow to federations, sponsors, teams, athletes, rights holders and media. The company's goal is to increase the value of sport by optimizing partners' interests through: • creation of innovative solutions that optimize sports partnership investment partners and the image of athletes and personalities;• counseling for media, marketing and licensing, merchandising actions.The firm has worked within major sporting events including the Italian Serie A football league, Italian National Football Team, FIS Alpine Ski World Cup, FIS Alpine World Ski Championships, World Figure Skating Championships, Winter Olympic Games, Italian Open (golf), Montecarlo Rolex Masters (tennis). I have worked and still work with world-class athletes in terms of public image management with media and sponsoring companies. Names like Antonio Conte (current Tottenham Manager), Federica Brignone (Alpine Ski Olympic medallist), Anna Cappellini and Luca Lanotte (Ice skating World champions), Alex Schwazer (Olympic 50k walk champion), Isolde Kostner (Alpine Ski champion), Deborah Compagnoni (Alpine Ski champion), Kristian Ghedina (Alpine Ski world champion), Beatrice Sola (promising Alpine Sky champion), Juventus FC manager and players such as Carlo Ancelotti, Filippo Inzaghi, Zinédine Zidane, Ciro Ferrara, Edgar Davids, Alessandro Del Piero, Gianluigi Buffon, Gianluca Zambrotta, Pavel Nedved are part of my experience.

The company is engaged in the conception, organization and production of major ice skating events.The successful format “Opera On Ice”, staged at Arena di Verona since 2011, blends the most famous figure skating champions, live orchestra and choir and world famous opera singers who perform the most well-known arias from the operas. The show recorded sold out every season.From 2014 to 2017 Opera on Ice has co-produced for Intimissimi the format "Intimissimi on Ice", which adds pop music and fashion to ice skating and opera.In 2016 the company presented the new format "Cinema on Ice", an extraordinary show where ice skating champions meet the magical world of cinema by performing and interpreting the most famous film scores. In September 2018 Opera on Ice was staged in the elegant Piazza degli Scacchi in Marostica (Vicenza), while the 2019 edition while the 2019 edition was the world premiere inside the temple of Italian sports: Foro Italico in Rome.In 2020, due to COVID, it was not possible to stage the live show, so a show called “Opera on Ice - Special Edition” was produced, aired on Canale 5 during the Christmas period with a record audience peak of over 2 million.

I was responsible for the players' image enhancement and management for all the teams of the Serie A and Serie B league of the Italian Football Championship through innovative communication and marketing strategies while managing relationships with partner organizations and sponsors, as well as charity projects like "Un occhio di riguardo" for the elderly.

Creation within the Juventus team of the first example of an international athletes marketing area in the world of football dedicated to the management of players' image through: • enhancement of players' and head managers' image • implementation of company business proposals• management of sponsor companies partnerships• increase of awareness level and image value of team players and head managers

Founded by Mark McCormack, IMG is a global leader of major sporting events and athletes' image managing and marketing. As an International Vice President I was responsible for the conception of marketing strategies within the Italian market and world-class sporting events.Sporting events included FIS Alpine Ski World Cup, FIS Alpine World Ski Championships, FIS Nordic World Ski Championships, Montecarlo Open (Tennis), UCI Mountain Bike World Cup, Winter Olympic Games, Italian Open (Golf), Ebel European Masters Swiss (Golf).