Manda Earl Email & Phone Number

Washington, Dc, Us

Remote

· Partnered and collaborated with marketing department leaders to determine and prioritize needs for data and reporting, ensuring analytics efforts support overall marketing objectives.· Managed and led a team of 3, providing guidance, mentorship, and fostering a collaborative, transparent, and innovative environment.· Generated actionable insights and recommendations to optimize marketing strategies using Power BI and SQL. · Led and facilitated marketing IT integration projects, for direct data connections including API’s across dozens of different vendors. · Improved necessary processes, controls and procedures to ensure data accuracy and business functionality.· Developed and presented regular dashboards to c level suite executives on key marketing metrics, trends, and the impact on business outcomes.

Remote

Develop customer and prospect profiles, analyze marketing channel, and campaign performance, and explore market trends and opportunities by processing, aggregating, and analyzing data from multiple sources, including both digital and traditional media. - 2023 Marketing Team Member of the Year - voted on by the entirety of the marketing department. The recipient goes above and beyond to support their teammates and to contribute to the success of the marketing department as a whole. This award goes to one who exemplifies the collaborative spirit and dedication that is a cornerstone value of the marketing team. - Partner and collaborate with marketing department leaders to determine and prioritize needs for data and reporting - Manage and support the marketing data analysis team - Prepare, organize, translate and summarize data from multiple sources into actionable metrics Generate insights regarding customer engagement, satisfaction and retention, as well as marketing performance using SQL and Power BI - Recommend target segments, campaigns, offers, channels, etc. based on data-driven insights - Maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality and comply with privacy and security policies and regulations - Provide ongoing analysis and reporting to various marketing team members requesting insight, supportive data or status reports to support marketing initiatives - Lead and participate in cross-functional teams for corporate sales, marketing, customer service, and product development - Build presentations and proposals for executive marketing team members to present to stakeholders

Remote

- Financial Analysis and Reporting --> Liaise with University Growth, Finance, Marketing, and other key functions to understand new degree program viability, develop and iterate pro forma models. Pressure test inputs, challenge current assumptions, and drive to a full investment thesis of an opportunity. - Sales Enablement --> Liaise with University Growth, Program Strategy, and Product Marketing to ensure deal viability needs are being met throughout the sales process, balancing sales enablement needs with company risk. Develop pro forma models and evolve our full financial tool set to support a sales narrative. Discern the most critical inputs and sensitivities and communicate them to an executive level audience (internal and external). Make recommendations about new ways of doing things – new models, new processes, new reporting – and manage testing and implementation of any changes. - Business Strategy --> Serve as thought partner on various strategic projects to drive profitability to business and target new market and product growth. Duties include performing portfolio analyses, modeling different operating or business models, and leading various pilot tests.

Remote

● Led the planning, documentation, and execution of internalprocess improvement and other accounting projects○ Specifically hired to fully integrate financial processeswith an acquired company into Jensen Hughes, was ableto do so within 7 months, including system cleanup.○ Decreased non-billable time from ~$115K/month to$10K/month by resetting expectations with ProjectManagers● Reviewed contracts to ensure proper system set up (revenuerecognition, billing, and delivery)● Ensured proper revenue recognition, invoicing and collections percontractual terms● Actively managed project-specific items (unbilled, backlog,deferred revenue, open AR, etc.) and partnered with ProjectManagers reviewing financials○ Decreased 360+ AR by $445K in 1st 6 months

Hanover, Md

● Analyzed project financials including fixed fee, per unit,milestone, and time and material projects using Excel, Salesforce,and Tableau● Income statement analysis and budget vs actual project analysis● Developed solutions for low performing projects; ledpresentations to executive leadership● Analyzed and reported on recruiter and seller commission● Ad Hoc reporting for upper-level executives● Forecasted revenue annually and quarterly including coordinationwith directors, sales, and project managers● Reported and analyzed monthly, quarterly, and year-over-yearfinancial trends by region and vertical. Utilized findings toimprove processes and increase financials

Hanover, Md

● Completed weekly audits and reports to reconcile financial data● Compiled monthly project financial data for accurate incomestatements● Participated in month-end close by calculating monthly accrualsand supplied data for month-end reports● Audited monthly project revenue and costs, promptingadjustments if needed● Conducted monthly project performance summary reports usingqueries and pivot tables

Hanover, Md

● Ranked the highest associate out of 30 peers based on accountaging and efficiency● Promoted to Senior Associate after 6 months● Managed total accounts receivable of $3 million includinginvoicing, PO tracking, and account resolution● Assigned to mentor incoming new hires to teach best practices● Developed and implemented innovative processes to increaseteam and department efficiency within the role, to decrease agedcollection accounts

Master'S Of Science, Business-Finance

Bachelor Of Science (B.S.), Kinesiology And Exercise Science, Minor In Chemistry, Cum Laude