Looking After Marketing, Communication, BTL Activation, Branding, Merchandising, Visibility, Events, Promotion, Tie-ups, Sponsorship for the various verticals and product lines bank offers.

Results-Driven Sales and Business Development Professional | Key Account Management | Marketing Strategist 🌟With over 9 years of comprehensive experience in the media and advertising industry, I’ve successfully navigated diverse roles in airtime and media sales, event sponsorships, and business development. Transitioning to Radio City from Mirchi as a Senior Key Account Manager, I leveraged my experience to take on a more elevated role, managing a broader portfolio and extending my focus to new categories including;- Corporate, - SMEs/ GIDCs,- Building Material apart from the regular existing retail categories. Key Achievements:• Successfully led major account acquisitions and retention strategies, contributing to significant revenue growth.• Developed and executed strategic sales plans across multiple industries, resulting in enhanced market penetration and client satisfaction.• Managed high-impact sponsorships and media campaigns, driving brand visibility and client engagement.• Achieved the highest market share of certain clients & segment business with high-frequency exclusive campaigns. • Consistent Over Achiever of the KRAs during the tenure. My passion for innovation and strategic growth drives my commitment to delivering results and building strong, enduring client relationships. As I continue to evolve in my career, I am eager to leverage my expertise in a dynamic environment, focusing on growth and excellence in every endeavor.

I had a diverse range of responsibilities in my first professional stint. Here’s a more detailed breakdown of roles and responsibilities:1. FCT & Non-FCT Sales - Airtime Sales - Selling airtime in the Federal Capital Territory or a specific region, managing client relationships, and ensuring that sales targets are met. - Non-FCT Sales: Managing airtime sales outside of the FCT, possibly covering different regions or markets. - Customer Acquisition and Retention: Identifying potential clients, making sales pitches, negotiating contracts, and maintaining relationships with existing clients.2. Media and Space Sales 3. Event Sponsorships - Sponsorship Acquisition - Event Coordination - Relationship Management:4. Collection - Accounts Receivable: Managing the collection of payments from clients or customers, ensuring that invoices are issued and payments are tracked. - Follow-Up: Contacting clients with overdue accounts, negotiating payment terms, and addressing any issues related to billing.5. Special Curated Innovation-Driven Business: - Business Development: Identifying and pursuing innovative business opportunities that are tailored to specific industries or sectors.6 - Sector Focus: Managing specific categories like Healthcare, Education, Automobiles, FMCG, SMEs, Ceramics, Upcountry Business, Retail, etc., which involves understanding the unique needs and trends in each category. - Strategic Planning**: Developing and executing strategies for each category to drive growth and innovation.Throughout service, I’ve been involved in various aspects of sales and business development, requiring a strong understanding of different industries and a versatile approach to client and project management. Each category likely had its own set of challenges and opportunities, which would have helped me build a broad skill set.