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Cella | Gold Media is a women-led digital media consulting agency specializing in social media and content creation.

- Managed list of 80+ Westchester + NYC real estate agents, identifying their marketing needs and executing tactics to deliver needs successfully and efficiently- Curated influencer marketing offering for high touch agents to work alongside social media influencers to promote their brands on multiple channels and cross-promote - Developed custom marketing strategies for agent's personal brands and listings with the goal of positioning Compass agents as industry thought leaders, growing their networks, and increasing total sales volume- Developed social media strategies for individual agents by identifying brand pillars, creating content calendars, and social media best practices to increase brand awareness and lead generation- Monitored agents’ ongoing marketing efforts and analyze performance to determine effectiveness, helping inform future activities- Worked with agents to develop marketing plans that allowed them to maximize their budgets against tactics that provided the greatest return for their business. Included activations in multiple channels including branding, advertising in print, digital, OOH and social, photography and video, direct mail and more- Acted as a liaison between the design team and agents to communicate and coordinate project delivery and all associated materials (design, photography, copywriting and overall content development)

• Increased brand Instagram following by 96.7% and Facebook by 6.9%• Increased E-commerce Conversion rate by 25% from the prior year.• Plan, execute and analyze B2B and B2C PR: 1 Product Category and 6 product launches, private brand events, sponsored events, regular media relations (100+ media placements)• Optimized press and influencer campaigns by strategically engaging relevant communities• Identified, initiated and managed relationships with relevant bloggers and social influencers, including: partnership proposals, campaign analysis, competitive research and industry networking • Leverage digital and social advertising to communicate marketing campaigns to specific audiences; analyze the ROI • Develop and implement integrated marketing campaigns, resulting in YOY growth in New Visitor traffic, leveraging: Media relations, advertising, influencer activations, social media, grassroots and local outreach, email and website communications and print collateral

Coordinates annual Internship Panel, fundraising event Swish for Make-A-Wish and weekly meetings.Manages an executive board of 11 people and general body of 45+ members.

- Utilize Google Analytics for InternQueen.com and LaurenBergerInc.com to find key takeaways- Maintain applications for client internship postings including Good Houskeeping, Rachel Zoe, Elizabeth Arden, The Glam App, Nortrax- Daily research on a variety of topics (new companies to work with, how to utilize social media, how to partner with organizations)- Worked as an assistant to the CEO (Lauren Berger) by updating her personal calendar, responding to emails and assisting with new projects

- Created and implemented social media plan for Twitter, Instagram and Facebook platforms.- Regularly scheduled social media posts and blogs. - Community and blogger outreach for contributing writers for shesfittolead.com.- Performed marketing,situation and competitive analysis.

- Prepared event schedules and information sheets for over 25 different events - Created venue and event proposals for clients such as the United Nations, L’Oreal Paris and GlaxoSmithKline

- Built national media lists using Cision for pitches, events and press mailings - Drafted pitches for beauty brands including Organix, Ouidad, Kiss My Face, Color Wow and Restorsea

- Handle customer inquiries, requests, concerns, and issues via telephone and email- Liaison for customers between online store and retail locations- Maintain the highest level of customer satisfaction as expected from a global luxury brand

- Assisted 2-3 editors/stylists per day with fashion appointments for clients, celebrity outings, magazine covers, award shows- Created PowerPoint/MS Word presentation for Massimo Alba Men’s FW13 line/Clinique list for SS13 event - Wrote press materials luxury brands: Massimo Alba, Santoni, Sandro and ALDO- Maintained showroom appearance and managed sample traffic for over 30 designers

- Placed press on recent events in Hamptons Magazine, Thrillist, Blackbookmag.com, Guestofaguest.com, Joonbug, ` - Maintained client contact information/media outlet lists, created paste ups for clients featured in the media- Compiled and organized targeted media lists for clients in lifestyle and entertainment industry

Exposure to setting up for and preparing weddings, bar/bat mitzvahs, flowers/decorations, charity fundraiser

- Participated in initial marketing launch- Personally delivered magazine to industry executives- Worked on excel spreadsheets, data entry, event planning and shadowed Senior Account Advertising Executive.

- Exposure to digital media marketing and editorial research. Edited copy for publication- Maintained client lists and telecommunication blogs.