A community of purpose-driven women. We lead online programs, retreats and workshops both online and nationwide.Develop online marketing campaigns that have increased followers by 10,000+ across Facebook and Instagram.Implement and optimize Facebook advertising campaigns and live webinars that have generated more than $200k in revenue.Manage online marketing strategies that have resulted in a 50% net income growth in 2021 and 2022.Developed a new online membership platform and subscription increased by 30%.Implement every piece of tech for digital marketing promotions with high attention to detail and 100% accuracy – including content development and creation, creating and running live webinars, writing and scheduling email series, managing Facebook ad campaigns, and building landing pages.Oversee a team of content creators and contractors to ensure our content publishing schedule is executed on time and without errors.

Developed a marketing strategy to maximize impact of Slow Food's social media platforms, increasing engagement by 75%.Implemented marketing strategies and automation systems that increased ecommerce sales by 50%.Worked with media partners and influencers to increase Slow Food's social media reach by 150%.Pitched and landed media coverage in Forbes, The New York Times, Edible, and Eater.Hired and supervised a team of communications interns.Increased sponsorships for Slow Food's international conference by 20%, managed sponsor relations and oversaw the sponsorship fulfillment related to promotion.

Managed public relations, marketing and social media campaigns for B2B and B2C clients. Lead strategic PR campaigns that resulted in high-visibility media placements for clients in the material handling, nonprofit, lifestyle, automobile and action sports industries.

-- Consult with a variety of clients on the most effective PR, media and marketing strategies to achieve their goals.-- Offer my services in press release writing, public relations, comprehensive marketing and media plan development, media buying, and social media campaigns.-- Proactively seek out new business ventures and opportunities to work with new clients and collaborate with teams.

-- Promoted the convention nationwide by maintaining a consistent brand image across social media, managing all PR and marketing initiatives, tracking analytics and establishing relationships and interfacing with numerous media outlets. -- Represented the event within the community and coordinated and maintained sponsors.-- Served as an Event Director during the convention by managing a volunteer team, proactively problem solving, creating partnerships with community leaders and representing Pensacon when interacting with media, celebrity guests and their agents.

-- Completely rebranded the company and launched a new marketing campaign. -- Strategized and managed media buying and budget. -- Tracked and managed results and analytics of marketing campaign-- Managed a consistent brand image through maintaining all social media accounts, blogging, and email marketing.

-- Assisted the Art Director, Design Director and Production Manager with tasks related to imaging, production, as well as print and tablet layout design.

-- Assisted the Art Director, Director of Photography and on-staff editors, including designing layouts for print and tablet, researching, organizing and editing photos for placement in articles, assisting on photo shoots, writing articles for the website, etc.

-- Assisted the Director of Marketing and Content Manager in launching Qwiki's iPhone app, creating and editing short videos for major media companies, celebrities, personalities, professional bloggers and publishers, and researching relevant bloggers and social media influencers

I represented UWF's AAF student chapter, ClubAd, where we helped to connect students to local professionals and to enhance their experience as advertising, graphic art and PR majors. I assisted in organizing and leading the club meetings, promoting the club on campus and to local agencies, recruiting new members, organizing club events and trips and regularly updating ClubAd's social media platforms, including Facebook and ArgoPulse (part of UWF's website).

I was responsible for managing ClubAd's social media networks, including Twitter, Facebook and ArgoPulse.

-- Assisted the Director of Marketing and Communications in Chamber’s re-branding efforts, including: designing collateral material, writing and editing content on website.-- Wrote press releases, created and managed social media content, assembled new media kit for Chamber, assisted in organizing photo shoots and other various marketing related tasks.

Graduated summa cum laude.

Laura Lee, the communications director at Visit Pensacola - the Tourism Division of the Greater Pensacola Chamber, was my supervisor during my internship with Visit Pensacola. I was responsible for weekly blog up-keep, writing news releases, assembling media kits and crisis communication kits, writing and designing the monthly enewsletter, writing and designing a series of brochures, organizing and completing a summer visitors survey and other writing and designing assignments for various promotional materials.