Mandar Dani Email & Phone Number

Mumbai, Maharashtra, India

• Leading marketing activations and managing a team - BTL, creative, brand campaign
• Leading marketing campaigns for brand performance, awareness, lead generation and conversion - BTL/ATL, branding and communication
• After activation follow-up for lead conversions (outbound calling/CRM)
• Built in-house marketing team (creative, activation, sales) of 6 for cost effective delivery

Mumbai, Maharashtra, India

• Cross functional role involving setting up offline brand activation to intricately managing it and supervising agencies.Over 10 B2B tie ups including Netflix, VISA, Sulekha.com, Carlsberg etc. FY 19/20.
• Responsible for creative development as per requirements of various stake holders/campaigns
• Managed Netflix, Visa and Carlsberg for end to end brand and activation campaigns
• Lead event planning and ensure brand guidelines are adhered, to increase brand awareness/generate leads. Coordination with Ad/BTL agencies to finalise campaign plan
• Managed on boarding of new agencies/external partners

Mumbai, Maharashtra, India

• Lead Campaigns- BTL/ATL, Branding & Communication and Signages.Successfully planned, executed and implemented 20 events in just a span of 8 months. Lead generation and revenue campaigns with effective cost to lead and.
• Set up and ran lead campaigns through BTL and brand activations
• Developed communication strategy for both, online and offline platforms
• Finalisation of BTL agencies to plan and execute brand/BTL campaigns
• Lead branding activities for the external stakeholders such as DSA, Dealers

Mumbai

• Strategist and planner- Brand and BTL campaigns. Surpassed the desired lead generation target by 2.5X for SME Leads.
• Lead pan India BTL, micro activations and brand campaigns
• Developed new creatives/PoS for products such as SME, Mutual Funds, Insurance
• Ideate, develop and create brand journey and experience for new customers through interactive brand and BTL campaigns (Campaigns- festival, exhibition, trade fair, sponsorship and other on ground events)
• Responsible for visibility at pan India branches (1000) which includes mother signages and one way visions
• Closely worked with media agencies to finalise the media plan as per campaign requirements in the allotted budgets (print, radio, OOH, in cinema, local TV cable)

Mumbai, Maharashtra, India

• Execution- Brand and BTL activation (Sony Ericsson, Britannia)
• Planned and executed mall activations for Britannia
• Executed dealership/retail branding through various offline marketing communication/PoS
• Participation in brand research/on ground activities

Master Of Business Administration - Mba, Marketing, Grade - A

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Commerce - Bcom, Business/Commerce, General