Leading marketing activations and managing a team - BTL, creative, brand campaign• Leading marketing campaigns for brand performance, awareness, lead generation and conversion - BTL/ATL, branding and communication• After activation follow-up for lead conversions (outbound calling/CRM) • Built in-house marketing team (creative, activation, sales) of 6 for cost effective delivery

Cross functional role involving setting up offline brand activation to intricately managing it and supervising agencies.Over 10 B2B tie ups including Netflix, VISA, Sulekha.com, Carlsberg etc. FY 19/20.• Responsible for creative development as per requirements of various stake holders/campaigns• Managed Netflix, Visa and Carlsberg for end to end brand and activation campaigns• Lead event planning and ensure brand guidelines are adhered, to increase brand awareness/generate leads. Coordination with Ad/BTL agencies to finalise campaign plan• Managed on boarding of new agencies/external partners

Lead Campaigns- BTL/ATL, Branding & Communication and Signages.Successfully planned, executed and implemented 20 events in just a span of 8 months. Lead generation and revenue campaigns with effective cost to lead and lead to conversion ratio over 5%.• Set up and ran lead campaigns through BTL and brand activations• Developed communication strategy for both, online and offline platforms• Finalisation of BTL agencies to plan and execute brand/BTL campaigns• Lead branding activities for the external stakeholders such as DSA, Dealers

Strategist and planner- Brand and BTL campaigns. Surpassed the desired lead generation target by 2.5X for SME Leads.• Lead pan India BTL, micro activations and brand campaigns• Developed new creatives/PoS for products such as SME, Mutual Funds, Insurance• Ideate, develop and create brand journey and experience for new customers through interactive brand and BTL campaigns (Campaigns- festival, exhibition, trade fair, sponsorship and other on ground events)• Responsible for visibility at pan India branches (1000) which includes mother signages and one way visions• Closely worked with media agencies to finalise the media plan as per campaign requirements in the allotted budgets (print, radio, OOH, in cinema, local TV cable)

Execution- Brand and BTL activation (Sony Ericsson, Britannia) • Planned and executed mall activations for Britannia • Executed dealership/retail branding through various offline marketing communication/PoS• Participation in brand research/on ground activities