Marcom
CurrentPrepare and monitor marketing budget on a quarterly and annual basis and allocate funds wisely Creating and managing all marketing materials and collateral in line with brand calendar. Tracking the effectiveness of various campaigns and course corrections as required. Collaborating with cross-functional teams and external agencies to ensure consistent brand messaging and communication Responsible to make 360 degree marketing plan for New store opening. Support non performing / Infant stores by doing marketing campaign ( special offer, gifts, mall branding, outdoor) Support stores by providing marketing collaterals. Closely working with Creative agency, Vendors, store team for brand calendar execution. Negotiating with Vendors for Gifts, Print material. Planning & executing spring summer & autumn winter shoot.