As a Senior Manager of Marketing Automation and Operations at GEP Worldwide, I lead the campaign and database management team and oversee the operational and technical aspects of multiple marketing automation tools, including Pardot.

• Leading the Campaign & Database management team• Experienced MarTech professional, managed the Admin responsibilities of Salesforce CRM and lead multiple integration projects to improve the efficiency of the team• Manage end to end execution of projects spanning across Marketing automation and Salesforce Database Management/Reporting• Develop and manage personalization strategy for campaigns – improve response rates and run lifecycle based campaigns• Manages the operational and technical facets of marketing automation tool – Pardot including, but not limited to Email optimization, Lead scoring, Page actions, CRM integrations, triggered communications• Collaborate with the several stakeholders within Marketing team to get the Contents, Designs, and other aspects of email execution, as required• Track and analyse the email marketing campaigns for key metrics, use statistical analysis, post campaign behavioral response to strategize and develop campaign nurturing• Own and manage our customer/prospect database – acquisition, segmentation, optimization, integration, maintenance• Involved into negotiation, vendor management and manage the external stakeholders according to the identified the budget• Direct supervision to a large team of research analysts and is responsible for end-to-end execution of projects related to email marketing (Campaign management) and Secondary Research

• Leading the Campaign & Database management team• Experienced MarTech professional, managed the Admin responsibilities of Salesforce CRM and lead multiple integration projects to improve the efficiency of the team• Manage end to end execution of projects spanning across Marketing automation and Salesforce Database Management/Reporting• Develop and manage personalization strategy for campaigns – improve response rates and run lifecycle based campaigns• Manages the operational and technical facets of marketing automation tool – Pardot including, but not limited to Email optimization, Lead scoring, Page actions, CRM integrations, triggered communications• Collaborate with the several stakeholders within Marketing team to get the Contents, Designs, and other aspects of email execution, as required• Track and analyse the email marketing campaigns for key metrics, use statistical analysis, post campaign behavioral response to strategize and develop campaign nurturing• Own and manage our customer/prospect database – acquisition, segmentation, optimization, integration, maintenance• Involved into negotiation, vendor management and manage the external stakeholders according to the identified the budget• Direct supervision to a large team of research analysts and is responsible for end-to-end execution of projects related to email marketing (Campaign management) and Secondary Research

• Leading the marketing database management team• Manages end to end execution of projects spanning across database management and reporting• Develop and manage personalization strategy for campaigns – improve response rates and run lifecycle based campaigns.• Collaborate with the several stakeholders within Marketing team to get the Contents, Designs, HTML templates, and other aspects of email execution, as required.• Track and analyse the email marketing campaigns for key metrics, use statistical analysis, post campaign behavioural response to strategize and develop campaign nurturing • Regular reporting on progress against goals and relevant email/database metrics• Own and manage our customer/prospect database – acquisition, segmentation, optimization, integration, maintenance.• Consistently meet delivery targets and SLAs at defined Quality Standards• Direct supervision to a large team of research analysts and responsible for end to end execution of projects related to email marketing (Campaign management) and Secondary Research.• Focus teams on business objectives and track progress to ensure project milestones were completed on time with the desired results.• Managing the Salesforce, to build customized database for Marketing Campaign List.• Re-Engineering & streamlining the entire process, for e.g. Data Standardization, Validation, Process KRAs, Performance metrics, Reporting, etc.• Mentoring and training team members by consistent feedback and impart product and industry knowledge.Well acquainted with sites like Hoovers, LinkedIn, Avention, Insideview, ZoomInfo, etc.

Core Aspects:Adhering to the Client SLAs and Quality benchmarks.Enhance team’s quality, productivity and efficiency through effective training programmes for better client servicing.Re- Engineering & streamlining the entire process, for e.g. Process KRAs, Reporting structure, Performance metrics, MIS.Operations:Define project scope and deliverable that support business goals.Ensuring timely delivery of projects, providing weekly reports and regular project updates to reporting manager and clients with stringent SLA (Service-level Agreement) requirements.Motivating the team to achieve high standards and KPI (Key Performance Indicator) targets.Performing Data validation, Data management & Data cleansing on Web Researched data through Company websites, search engines and social networking sites.Giving regular feedbacks to improve the quality process at research level.

Currently handling a research team of 15 researchers.* My primary responsibility is to understand the client requirement and start production & keeping track of production.* Increase the productivity of researchers, giving regular and accurate feedback to researchers.* Coordinate and communicate with Web & Calling team on specific research requirements.* Responsible for managing and delivery of all research projects.* Motivating a team to complete data projects accurately and on time.* Ensuring all the standard quality measures to ensure that we meet client requirement & data accuracy.* Managing time and resources to consistently meet deadlines.* Training and providing feedback to the team on how to improve its performance and the overall process.

Responsible to perform secondary research.To search for specific client requirements of web.To perform research rework to increase the conversion of the file.To assist QA's.