Mandee Englert Email & Phone Number

State College, Pa, Us

Remote

FFW rebranded as Jakala in May 2024!

University Park, Pa

University Park, Pa

Lead efforts to execute conversion optimizations on Commonwealth Campus websites that increase Visit Registrations across Undergraduate Campuses.Play a key role to increase application rates attributed to paid digital advertising by connecting data points, aiding in attribution modeling and partnering with Admissions team to follow the student journey through the application process and discover remarketing opportunities. Streamlined website maintenance of owned digital properties (psu.edu/news.psu.edu) by conducting business and analytics analysis on bugs/feature requests to decrease project time to completion. Generate user-centric hypotheses based on user testing/behavioral analytics and lead experimentation efforts to increase conversion rates and engagement on several Penn State properties.Built a digital strategy and product managed a website redesign to aid journalists in reaching out to Penn State experts utilizing agile methodologies in an iterative design & development approach keeping the product user-focused and eliminated the high risk of usability flaws.Advance thought leadership within the unit by presenting at higher education related conferences, consulting with Penn State campuses/colleges, and building strategic digital roadmaps based on data and user feedback to engage and empower marketing stakeholders to utilize their web presence and personalize their prospective student's journey.

Greater Pittsburgh Area

Responsible for the daily workflow of web analytics team; coordinated training and provided mentoringIncreased Request Information form completions and user engagement across all four higher education marketing websites with quarterly strategic optimization roadmaps based on behavioral analytics data. Managed hypothesis generation and experimentation roadmap with outside vendor for marketing websites based on behavioral analytics data and user testing to increase Request Information conversion rate and user engagement. Worked with web analytics team to create and update weekly website health reports focused on important digital goals for senior leadership consumption.Provide consultation and analytics analysis on web projects for interactive product managers to inform prioritization and timeline.Created monthly and quarterly executive-level performance presentations based on completed web projects and winning experiments.Provided improvements to the user experience on marketing websites with functional wireframes to address gaps in the prospective student journey to an application.

Greater Pittsburgh Area

Defined project scope, goals, and deliverables for all Art Institutes marketing website projects.Prioritized web projects based on business and analytics impact, increasing Art Institutes Request Information conversion rate by 10% over the fiscal year.Managed hypothesis generation, experimentation and reporting with an outside vendor for Art Institutes website to increase Request Information conversion rate. Created performance reports on high impact projects and presented results to Art Institutes executive leadership.Built Google Analytics dashboard reports for all 51 Art Institutes locations for easy monitoring of campus website health in conversions and user engagement by stakeholders. Monitored web analytics data and developed optimization projects that improved the user experience, conversion rate, and other key performance indicators. Provided improvements to the user experience on the Art Institutes marketing websites with functional wireframes and Invision mockups to aid in the development of new pages on the Art Institutes marketing website.

Warrendale Pa

Led the marketing team in the strategy, benchmarking, design, and development to redesign the marketing website based on the strategic goals of the company. Designed, developed, and optimized responsive pay per click lead generation landing pages, increasing leads by 19% from pay per click channel.Lowered cost per acquisition from Google/Bing pay per click advertising by 133% by optimizing/updating campaigns based on advertising and CRM data. Managed and performed front-end maintenance (HTML/CSS) of the marketing website using the Umbraco CMS system. Conducted A/B tests focused on content and marketing language; provided data to management for research and upcoming promotions.Offered insight & suggestions to senior leadership for new promotions based on benchmarking, web analytics, and CRM data. Designed print advertisements and marketing collateral during the transition period between graphic designers.

Greater Pittsburgh Area

Designed print marketing materials including brochures, postcards, rack cards, flyers, etc. for various small Pittsburgh-based clients to help with promoting a clients brand and offerings.Played a key role in creating presentation binders & booklets for internal marketing sales force to promote marketing offerings to potential clients. Designed and developed responsive websites for various local small business marketing clients using Wordpress CMS, HTML5 & CSS3.Consulted on-site with clients on their digital goals for their website and desired keyword rankings in SERPS and used SEO tactics to raise local awareness of the brand. Created Google Adwords pay per click and display campaigns for marketing client's in the Pittsburgh area to enhance traffic to the client's website, and engage users to fill out a Request Information form. Developed responsive landing pages for Google Adwords campaigns for marketing clients featuring Request Information forms to collect user data. Tracked pay per click marketing campaigns, built custom reports based on results and presented findings from campaigns to clients. Consulted with clients and provided strategies for optimization on current pay per click campaigns.

Perform maintenance on projectorsPrepared films for release dateSupervise staff & operations

Greater Pittsburgh Area

Created page layouts for magazines Designed advertisements for magazinesEdited photographs for magazines

Greater Pittsburgh Area

Designed posters for events using Adobe Illustrator & PhotoshopCreated website for event using Adobe Dreamweaver & IllustratorDesigned street team brochure using Adobe IllustratorWebsite Design, Search Engine Optimization (SEO), Pay Per Click Advertising (Google Adwords), Adobe Creative Suite, HTML, CSS, Adobe Flash, Print Design.

Graduate Certificate In Marketing Analytics, Marketing Analytics

- Advanced knowledge in marketing analysis tool SPSS, XLStat - Strong knowledge in data visualization trends and executive reporting.

Bachelor Of Fine Arts, Media Arts; Graphic Design

Activities and Societies: Design Coalition Member at the University, participated in the 'Gold Show' featuring juried student design work.