Mandee Bradshaw Email & Phone Number

As the Senior Marketing Manager for Aftermarket, I oversee the marketing strategy for pivotal products, focusing on auto repair shop Saas software solutions. Results for 2023: I spearheaded campaigns that culminated in a 30% increase in Marketing Qualified Leads year-over-year. I executed an omnichannel marketing campaign that increased our conversion rates, achieving a 13% MQL to Closed Won conversion. I executed a marketing strategy that expanded our market engagement, resulting in a… Show more As the Senior Marketing Manager for Aftermarket, I oversee the marketing strategy for pivotal products, focusing on auto repair shop Saas software solutions. Results for 2023: I spearheaded campaigns that culminated in a 30% increase in Marketing Qualified Leads year-over-year. I executed an omnichannel marketing campaign that increased our conversion rates, achieving a 13% MQL to Closed Won conversion. I executed a marketing strategy that expanded our market engagement, resulting in a 124% uplift in customer acquisition. Resulting in a 38% increase in marketing-originated annual recurring revenue for my products. 2022: I've effectively led my team to surpass quarterly marketing targets, with a standout performance, achieving 115% of our marketing-originated closed/won target. Marketing-originated revenue contributing to 80+% of total revenue. I've driven significant revenue growth, achieving 130% against the planned target, reflecting our strength in demand generation and brand awareness. My strategic marketing initiatives have optimized our presence across multiple channels, significantly boosting our market engagement and customer acquisition. Show less

Glendale, California, United States

• Work with small and medium-sized business clients to develop comprehensive marketing, business growth, customer experience, and quality control strategies to align departmental goals with overall business strategies, generating higher customer satisfaction index results and revenue growth• Spearhead marketing campaigns that incorporate social media and email marketing, flyers, and publication ads• Build, design, and develop websites that focus on customer experience and lead… Show more • Work with small and medium-sized business clients to develop comprehensive marketing, business growth, customer experience, and quality control strategies to align departmental goals with overall business strategies, generating higher customer satisfaction index results and revenue growth• Spearhead marketing campaigns that incorporate social media and email marketing, flyers, and publication ads• Build, design, and develop websites that focus on customer experience and lead conversion• Propose and execute strategic plans to increase revenue with an emphasis on customer experiences and retention• Use grassroots marketing and merchandising tactics, including social media, website, email, and events, to influence B2B and consumer buying behaviors• Design churn-eliminating customer plans based on customers' needs and overall strategic business goals• Develop engaging social media campaigns that increase reach and brand awareness through research of industries, markets, demographics, trends, sales results, and other data related to the client's products or services• Author industry-specific articles, white papers, and press releases Show less

Jacksonville, Florida, United States

• Developed processes for corporate efficiency and created lasting documentation• Created marketing campaigns that incorporated social media and email marketing, flyers, and publication ads• Built, designed, and developed the company's website to create lead conversion• Authored industry-specific articles, white papers, and press releases• Researched, created, implemented, and maintained a complete budget for the marketing outreach division of the company• Created content… Show more • Developed processes for corporate efficiency and created lasting documentation• Created marketing campaigns that incorporated social media and email marketing, flyers, and publication ads• Built, designed, and developed the company's website to create lead conversion• Authored industry-specific articles, white papers, and press releases• Researched, created, implemented, and maintained a complete budget for the marketing outreach division of the company• Created content that was goal-focused for company branding• Rebranded marketing materials company-wide, developing a unification of images, positioning and messaging• Created and ensured the quality of all communications company-wide, as well as externally• Analyzed monies spent to capture ROI and created strategic pathways to better spend Show less

Glendale, Ca

• Oversaw the creative team in all aspects of strategy development, design, and execution of company-wide marketing plans• Incorporated KPIs and objectives for each product when developing innovative marketing strategies• Defined sales targets that aligned with company objectives based on past projections• Cultivated and maintained professional relationships within the industry to create potential business opportunities• Restructured the initial service process to boost customer… Show more • Oversaw the creative team in all aspects of strategy development, design, and execution of company-wide marketing plans• Incorporated KPIs and objectives for each product when developing innovative marketing strategies• Defined sales targets that aligned with company objectives based on past projections• Cultivated and maintained professional relationships within the industry to create potential business opportunities• Restructured the initial service process to boost customer satisfaction, generate a higher conversion rate, and increase overall efficiency within the team• Coordinated and executed all aspects of tradeshows company-wide, including selection, budgeting, staffing, return analytics, and KPIs• Generated leads and company interest through public speaking opportunities on specifically designed topics to potential clients Show less

Glendale, California

Headed four divisions with a team of 50+ employees.Achieved record highs in both client satisfaction and contract renewals.Facilitated significant company growth by developing and overhauling services and expanding service offerings. Produced a 150% growth in Professional Services by establishing jobs, systems, processes, reporting, metrics, and accountability for each area.Migrated the Professional Services area to a subscription-based business model, increasing efficiency… Show more Headed four divisions with a team of 50+ employees.Achieved record highs in both client satisfaction and contract renewals.Facilitated significant company growth by developing and overhauling services and expanding service offerings. Produced a 150% growth in Professional Services by establishing jobs, systems, processes, reporting, metrics, and accountability for each area.Migrated the Professional Services area to a subscription-based business model, increasing efficiency, generating higher profit margins, and amplifying client satisfaction.Designed and launched an end-to-end Customer Satisfaction Index for all services of the company with associated reporting metrics and systems to continuously report to service teams and management. Show less

Glendale, Ca

Chaired the division responsible for delivering core products and services directly to our client base.Monitored and effectively managed a team of 15 Business Advisors, 10 Website Services team members, and our Client Service team.Engaged hundreds of clients with consulting, website services, and conventions. Programmed the content of both client services and workshops to produce increased satisfaction scores.

Controlled all logistics and client interactions associated with all client services. Coordinated all client services, including planning, scheduling, gaining attendance, and logistics of all clients. Functioned as a client facilitator from the first phone call to the completion of service. Presided all event planning for our convention of 200+ shop owners on a semiannual basis, including location selection, hotel negotiation, and end-to-end planning and execution of the entire… Show more Controlled all logistics and client interactions associated with all client services. Coordinated all client services, including planning, scheduling, gaining attendance, and logistics of all clients. Functioned as a client facilitator from the first phone call to the completion of service. Presided all event planning for our convention of 200+ shop owners on a semiannual basis, including location selection, hotel negotiation, and end-to-end planning and execution of the entire event. • Assisted clients while they were on services, attending to their personal needs and necessary logistics, to engage the client in workshops and consulting. • Worked tirelessly to ensure the client experience was inviting and productive.Collaborated with speakers, Business Advisors, our sales team, and the rest of the organization to achieve client satisfaction.Encourages cross-functional collaboration working with our team and clients to obtain a superior quality, resulted in the highest volume of client services ever recorded. Show less

Monrovia, Ca

Appointed as the leader to execute a DRIVE spinoff by the CEO.Developed a unique product offering and customer experience for clients in the automotive industry by incorporating thousands of data points.Utilized My Shop Score to develop and document all internal workflow processes based on the CEO’s concept. Created and developed the company website, from concept to launch, including an online customer portal. Recruited, hired, and trained a four-person customer service team to… Show more Appointed as the leader to execute a DRIVE spinoff by the CEO.Developed a unique product offering and customer experience for clients in the automotive industry by incorporating thousands of data points.Utilized My Shop Score to develop and document all internal workflow processes based on the CEO’s concept. Created and developed the company website, from concept to launch, including an online customer portal. Recruited, hired, and trained a four-person customer service team to deliver an exceptional customer experience.Formed and implemented a customer monitoring and progress tracking system.Optimized operations and reduced the average duration of client delivery from 94 to just 11 days. Measured from date of sale, through initial client contact, every data collection point and process, to final delivery of the scorecard to the client. Gained insight into strengths and weaknesses by gathering customer feedback. Incorporated findings into process improvements. Show less