Performance Specialist
CurrentResponsibilities:Develop and manage paid marketing campaigns on Google Ads and Meta Ads.Conduct audience research and segmentation to improve ad targeting.Optimize ad creatives and landing pages to enhance campaign performance.Monitor and analyze campaign performance using analytics tools.Implement email marketing strategies to support overall marketing goals.Achievements:Increased campaign CTR from 2-3% to 7-8% within the first month.Reduced CPA by 50%, resulting in cost savings and improved ROI.Received commendations from company founders for exceptional performance.