* Developing a cross-platform content strategy aligned with short-term and long-term marketing targets* Managing a team of graphic designers, videographers and SEO experts to plan and develop website content, style and layout*Brainstorming & developing new ideas with the team members* Creating and publishing engaging content for social media platforms: Instagram, Twitter, Facebook & LinkedIn.* Build a following on social media.* Writing, editing and proofreading content* Providing editorial, creative and technical support to the team members* Liaising with writers to ensure the brand consistency* Developing/managing digital marketing campaigns* Tracking web analytics to work out the content engagement levels.

* Conducting thorough secondary research to support the content strategy* Develop and strategise mobile application content* Managing Content Categorisation * Developing/ ideating creative digital content * Voice over/ scripting to develop content based on storytelling* Coordinate with the UX designers to deliver engaging content for various social media platforms.* Managing the social media presence and growth.* Analyse the engagement of target audience on the delivered content.

* Conducted ~100 interviews with top management of major IT, Banking & Retail firms to study industry trends & best practices* Led a team of 10 people to create database of higher management of ~50 companies using corporate networking platforms.* Constructed a detailed report on the cosmetics industry in India, performed SWOT & POP/POD analysis of leading players* Designed a detailed report on product and service schemes in the global telecom sector, benchmarked policies of top operators* Submitted a detailed report on the challenges to IT security due to advent of social media, big data & e-commerce platforms

* Successfully liased with nearly 100 vendors and suppliers, conversion rate of 75%* Generated potential annual business of INR 10 million by on-boarding 75 clients in 6 months* Collaborated with the marketing team to generate content across multiple platforms* Complete ownership of the firm’s social media marketing, 15% increase in enquiries* Benchmarked products with competition across multiple categories, developed optimal price point