Mandeep Cheema Email and Phone Number

• • Responsible for developing and creating IMI offering specific collaterals, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products & services• Integrated end to end campaign strategy that supports IMI offering teams objective via Client buyer’s journey that delivers right mix of inbound and outbound marketing to increase pipe-line to achieve clearly defined outcomes from MCR, A2C and A2P for Hybrid Cloud Services Campaign.• Engage and… Show more • • Responsible for developing and creating IMI offering specific collaterals, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products & services• Integrated end to end campaign strategy that supports IMI offering teams objective via Client buyer’s journey that delivers right mix of inbound and outbound marketing to increase pipe-line to achieve clearly defined outcomes from MCR, A2C and A2P for Hybrid Cloud Services Campaign.• Engage and manage digital and event agencies (organization, client-agency relationships, fee structure, engagement model, etc.). Demonstrate effective management of Agency contribu-tion. Develop a statement of work (SOW) that reflects IBM’s business needs and priorities and supports the ‘digital first’ approach.• Responsible for all the offering communications for any specific product or part launch, any alliance MSP launch with AWS and Azure partnership in public Cloud• Developed IMI new internal website which will host the entire content repository, offerings details, messaging for use with technical team, sales team, architects, delivery team etc.• Responsible for developing the messaging for the offering.• Participating in various events forums and scout for opportunities to best represent the brand.• Market Intelligence – Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed. Our Positioning, winning with the competetion. Show less

• • Responsible for developing leading and executing integrated end to end campaign strategy for CIO dt and Systems BU objective via Client buyers’ journey that delivers right mix of inbound and outbound marketing to increase pipeline. • Responsible for leading functional experts for event management and digital & social media strategies to establish a buyer journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and… Show more • • Responsible for developing leading and executing integrated end to end campaign strategy for CIO dt and Systems BU objective via Client buyers’ journey that delivers right mix of inbound and outbound marketing to increase pipeline. • Responsible for leading functional experts for event management and digital & social media strategies to establish a buyer journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.• Lead social media activities for the campaign to drive and progress clients to various buyer journey stages.• Engage and manage digital and event agencies (organization, client-agency relationships, fee structure, engagement model, etc.). Demonstrate effective management of Agency con-tribution in campaign and tactic development. Develop a statement of work (SOW) that re-flects IBM’s business needs and priorities and supports the ‘digital first’ approach. Con-tribute to the agency selection and evaluation process.• Managing and making effective use of the marketing budget for generating new and pro-gressive pipeline.• Apply a data-driven approach to targeting specific roles and cohort groups through digital, inbound marketing methods. Incorporate offer, media and content testing in all activities and use findings to continually optimize performance. Use data to understand and eventual-ly predict behavior. Use this knowledge to inform content creation for cohort group and each buyer stage. Significant Achievements• Won the Manager’s choice award in Q3.• Won transformation award for the campaign Show less

• Drive focused approach for Marketing Activities for SAP and Oracle in GMU.• Work with Geo Marketing, Demand Program and Alliances Managers to identify business priorities and develop quarterly marketing plan for Geo’s in GMU for SAP and Oracle.• Integrate IMT’s marketing initiative in the GMU IOT to drive the overall incremental pipeline for GMU for SAP and Oracle to impact revenue• Develop & Deploy the overall joint strategy with SAP and Oracle in GMU through various marketing… Show more • Drive focused approach for Marketing Activities for SAP and Oracle in GMU.• Work with Geo Marketing, Demand Program and Alliances Managers to identify business priorities and develop quarterly marketing plan for Geo’s in GMU for SAP and Oracle.• Integrate IMT’s marketing initiative in the GMU IOT to drive the overall incremental pipeline for GMU for SAP and Oracle to impact revenue• Develop & Deploy the overall joint strategy with SAP and Oracle in GMU through various marketing initiatives like GIE, Front office transformation, Smart cloud and Industry Solu-tions.• Create focused Industry based approach for Marketing Activities in Retail and Energy & Utilities Industries.• Ensure IMT Quarterly marketing budget utilization resulting in demand generation and driving incremental pipeline.Significant Achievements• Project Managed Key GMU events like SAP Sapphire • Project Managed China Sapphire event in 2013 with the support of GCG team.• Collaborate with SAP and Oracle counterparts to drive integrated marketing activities.• Created tight interlock with SAP & Oracle Business Leaders, with an average 30 plus activi-ties in a Qtr, resulting in a jointly developed pipeline.• Show less

• Worked with Global Alliance Market Segment Managers to determine business priorities and develop quarterly and annual plans.• Collaborate with extended MSM team to integrate the right mix of demand generation cam-paign and thought leadership activities.• Launch, manage and execute innovative demand generation programs to include digi-tal/web-based marketing campaigns, telemarketing, and Alliance Partner events,Manage IBM presence at key events to help drive IBM mind share, thought… Show more • Worked with Global Alliance Market Segment Managers to determine business priorities and develop quarterly and annual plans.• Collaborate with extended MSM team to integrate the right mix of demand generation cam-paign and thought leadership activities.• Launch, manage and execute innovative demand generation programs to include digi-tal/web-based marketing campaigns, telemarketing, and Alliance Partner events,Manage IBM presence at key events to help drive IBM mind share, thought leadership, pipe-line and sales. • Report and drive analysis of campaign activities; develop an action plan and recommenda-tions for performance improvement.• Own and manage agency and vendor relationships in support of the integrated program plan• Effectively use a wide range of tools required for Demand Programs and IBM processes in-cluding BAT, MEPT, Unica, Event Solution Tool and MFR. • Drive and execute the required processes and reviews to ensure that all campaign activities meet IBM legal and business control guidelines.• Key Partners include Siemens PLM ,Cadence PTC• Execute Channel Marketing Programs through Partners.• Seamlessly Integrate and constantly update all marketing tools and processes to secure end to end execution of campaigns.Significant Achievements• Instrumental in working with the team for initiating the signing of MOU for Siemen PLM in India market to promote and sell our joint solutions• Responsible for end-to-end planning, development and execution of GlobalAlliances marketing programs in multiple countries targeting clients with the objective of driving pipeline and progressing solution sales with Siemens PLM through various Demand Generation Activities o Siemens PLM Innovation Leadership Summit in Orlando,o Siemens PLM User Conference in Las Vegaso Siemens PLM Connections in China, India, UK, Austria and China Show less