● Developed and implemented brand positioning and messaging strategies to build market presence online and offline● Conducted market research and analyzed competitors to inform branding decisions and identify opportunities.● Collaborated with marketing and design teams to create product packaging and promotional materials.● Lead brand activations and campaigns, both online and offline, to increase awareness and consumer engagement.● Monitor and assess brand performance, adjusting strategies as needed to meet sales and growth objectives.

● Oversaw the largest plant-based oil brand in Nigeria, managing a budget of over $1.5 million and achieving a 5% year-on-year growth in brand equity.● Diversified brand portfolio by creating and launching 4 new SKUs from inception to launch to post-commercial evaluation. Developed detailed business case by gathering requirements from key stakeholders, managing schedules, quality, risk and costs. ● Developed detailed marketing plans to drive brand visibility. Grew Social media followers by over 100k across Facebook and Instagram and increased engagement by 5%. Leveraged OOH advertising to drive reach by 2%. ● Successfully led brand negotiations in close collaboration with cross-functional teams, securing a 5% savings against the allocated budget. ● Conducted market research to gain insights on shoppers, new market entrants, and competitors to assist with improving brand visibility, sales, and strategy development. ● Controlled the distribution and merchandising of over 500,000 promotional materials including point-of-sale display materials to support nationwide consumer activations and improve visibility at point of purchase in-store.

● Provided graphic design input to over 500 pieces of marketing collateral, including website content and online ads.● Supported the monitoring and evaluation of project progress to ensure alignment with scope and budget requirements.● Implemented a social media content calendar to facilitate content planning and regular publishing, growing the brand’s Instagram and TikTok accounts by 20% within the first year.● Recommended a cost-saving strategy after analyzing advertising expenses across multiple marketing channels, which resulted in boosting advertising ROI by 5%.

● Coordinated the SERAs CSR Awards, a social responsibility initiative recognizing corporate efforts in giving back to society, including managing all logistical and administrative tasks for the annual ceremony.● Led stakeholder engagement, soliciting sponsorships and grants, obtaining permits from regulatory authorities, and defining success and participation criteria.● Collaborated with cross-functional teams to maintain project schedules and budgets, escalating challenges to senior management when necessary.● Managed the impact verification process by traveling across Nigeria to assess over 40 submissions, working closely with community leaders and beneficiaries to ensure the accuracy and inclusiveness of each project.● Demonstrated cultural awareness by engaging with local communities and diverse groups, including the handicapped, to ensure a comprehensive evaluation of the project's social impact.

● Handled business correspondence● Managed minutes of meetings and shared with attendees● Attended to customer inquiry and tailored their needs to business products and services● Managed social media accounts