Mande Moore Mischler Email & Phone Number

Denver, Colorado, United States

Working closely with Humana to optimize agent engagement and education.

Oversaw marketing, branding and communications projects for a range of clients:MDRT Academy • Marketing consultant• Updated brand strategy, messaging and expression• Ad campaign to build awareness and drive membership• Collaborate with app developerBCBSA• Creative and strategy support to brand team• Tools to support greater brand consistency across Plans• Tactics for Plans to use to support brokers during Medicare awareness campaignGTCR• Created an environmental experience celebrating 40-year history, included 7 videos• Website updates and enhancementsBrightStar Care• Brand strategy consultant• Research and analysis of RN and CNA recruiting; developed new tools to reach target• Tools to support franchisee marketing efforts• Redesign of collateral system (over 100 pieces)• Updates to brand platform• Consumer research to inform journey mappingIRI• Competitive analysis• Strategic opportunities• Campaign developmentNational Catholic Society of Foresters• Brand strategy and expression• Messaging • NamingAllstate (1/1/10 – 12/13/19)• Digital and print collateral for wide range of products and services• Marketing tools for agent and staff recruiting• Product/service naming• Identity/brand creation for new products and services• Employee engagement• Customer engagement and user experience• Customer/agent/recruit journey maps

o Eastman Outdoors: Created series of marketing seminars for leadership team to provide insight into “What is Marketing?” Developed curriculum, identified reading materials, provided discussion questions.o General Mills: Analyzed and interpreted qualitative and quantitative research to clarify two emerging consumer targets. Delivered comprehensive consumer profiles used to create new product concepts. o Air Lift, Inc: Updated and revised product copy for several product lines to be sold on Amazon.com. Reviewed existing website for marketing effectiveness and proposed revisions/updates to make it more customer-friendly. Created welcome letter template to be used with all new customers.o Weego, Inc.: Developed marketing plan and oversaw creative development of all POP and trade materials for new product. Created most unique package design in category. Carefully maintained consistent brand message across all consumer touch-points. Successfully launched.

o Led teams consisting of research, media, production and creative departments to address client needs, including: establishing budgets and timetables, developing strategy and creative, planning for media and research, and meeting all budget goals. o Oversaw creative development and production of multiple television and print ads, as well as a direct mail loyalty program. o Managed multiple tasks simultaneously: interpreting research, developing strategies and creative, and analyzing results.o Developed and led numerous strategy and creative presentations.

Mba, Marketing

Ba, History