Mandie Russell Clem Email & Phone Number

Los Angeles, Ca, Us

Client Lead, Planning Lead for DeloitteHybrid Media Director 3/22 - 1/24

San Francisco Bay Area

San Francisco Bay Area

Oversee cross-platform AOR strategy, planning, execution and analytics for an average of 25-50 campaigns per year across primary clients as well as other project efforts - Proficient juggling multiple deliverables while wearing different hats - Efficiency-minded and scrappy with limited resources♦ Excel at all levels of involvement: I'm a key player in C-level strategy discussions as well as quickly churning through small planning efforts when junior workloads don't allow for delegation♦ Consistent strategic agency leadership: participate heavily in new business, regularly consulted for guidance from both junior and senior colleagues, and closely collaborate with account and creative teams to ensure programs make sense from top to bottom♦ Passionate about bringing early-market and exciting media opportunities to clients: e.g. Snapchat Lenses, Twitch streamer integrations, content partnerships, mobile interstitial minigames*Clients: Jelly Belly, Crystal Geyser, Sunsweet, Jive Software, Wargaming, Tomatina, Aristocrat, SunCountry

San Francisco Bay Area

Promoted to Media Director in recognition of my talent and contribution.

San Francisco

Promoted to Associate Media Director in recognition of my talent and contribution.

Honed expertise across platforms: TV, Radio, OOH, Digital, Mobile, Search♦ Conducted extensive audience crosstab research to strategically map media back to target behavior♦ Worked closely with creative agencies to guide strategies & executions and manage funding♦ Supervised junior team members in planning and execution tasks♦ Developed intensive post-campaign reporting to thoroughly analyze successes and opportunities, and created internal templates and documents to streamline and improve efficiency* Primary Client: Red Bull: products and local O&O events

Promoted to Senior Media Planner in recognition of my talent and contribution.

San Francisco Bay Area

♦ Developed digital expertise across a range of industries: gaming, B2B tech, and entertainment♦ Consistently internally recruited into new projects, clients, and task forces, including internal marketing committee, 3PAS knowledgebank and social network management, successful eMusic pitch, and challenging client businesses; successfully supervised and trained assistant media planners* Primary Clients: SEGA, NetApp, eMusic

Promoted to Media Buyer in recognition of my talent and fast growth.

♦ Assisted in the planning and implementation of digital and print plans♦ Learning digital on the fly, drove team understanding and implementation of new ad serving partner* Primary Clients: Autodesk, Sunpower

♦ Developed strategy and executed implementation of social media and promotional activities, as well as managing customer inquiries♦ Designed, programmed, executed, and analyzed email blasts and managed CRM database

Coordinated work for Pioneer, Infiniti, Pepsi, Gatorade, Energizer, Pur accounts♦ Developed competitive analysis, sales tracking, calendar management♦ Produced internal videos and other materials for client meetings♦ Participated in client and creative meetings for Infiniti, Pepsi and Nissan

♦ Copywriting on website and print materials for clients♦ Website analysis, SEO and SEM tracking, Brand, Budget and Media Planning♦ Graphic Design assistance

♦ Wrote editorials and columns published in the Orange County Register♦ Composed blogs for the Register's opinion blog, Orange Punch, and helped to organize and edit the Register Opinion website♦ Taped, composed and edited videos for the Register website