Mandi Karras Email & Phone Number

Deerfield Beach, Fl, Us

Deerfield Beach, Florida

Technology Strategy: Research, implement and present opportunities for improved marketing data integration, advanced automation and digital transformation.Digital Analytics: Lead analytics implementation and management across various media and website platforms using platforms such as Adobe Analytics and Dynamic Tag Manager. Media/Analytics Strategy: Provide strategic leadership for measurement planning and analytics road map development. Oversee all analytics operations… Show more Technology Strategy: Research, implement and present opportunities for improved marketing data integration, advanced automation and digital transformation.Digital Analytics: Lead analytics implementation and management across various media and website platforms using platforms such as Adobe Analytics and Dynamic Tag Manager. Media/Analytics Strategy: Provide strategic leadership for measurement planning and analytics road map development. Oversee all analytics operations, development and implementation strategies for effective data analysis and reporting.Data Management Platform and Market Mixed Modeling Project Lead: Managed strategy, implementation and execution plans for Oracle/Blue Kai DMP and Marketing Evolution. Developed taxonomy and facilitated data integrations with first and second party data sources.Innovation Ambassador: Collaborate with a group of hand selected team members tasked with leading innovative change from within the organization. Show less

Deerfield Beach, Florida

Reporting & Analytics: Drove tagging initiatives and implementation strategy to ensure digital marketing efforts were measured accurately and appropriately. Provided monthly dashboard reporting to executive team including website, operations, direct mail and campaign results, as well as optimization recommendations. Media & Campaign Management:Developed online campaign strategy and tactics for 3rd party business units, comprised of email, social media and SEO efforts… Show more Reporting & Analytics: Drove tagging initiatives and implementation strategy to ensure digital marketing efforts were measured accurately and appropriately. Provided monthly dashboard reporting to executive team including website, operations, direct mail and campaign results, as well as optimization recommendations. Media & Campaign Management:Developed online campaign strategy and tactics for 3rd party business units, comprised of email, social media and SEO efforts. Accountable for establishing campaign objectives and reporting of marketing programs’ ROI effectiveness. Provided insights and analysis for all promotional initiatives using a variety of analytics programs including Google Analytics and Adobe Reports & Analytics. Search Engine Optimization: Provided campaign refinement and optimization recommendations for ongoing SEO efforts. Developed content strategy focused on top revenue generating keywords. Wrote, optimized and refined all text including meta-data, descriptions and on-page content contributors. Monitored and reported on all domain/page authority scores, crawl results and error reports. Email: Responsible for email program execution. Led campaign strategy and deployment including creative vision/direction, list segmentation, scheduling, and deployment. Experience with all subscriber list segmentation and data extension models. Integrated Adobe Report tracking within email platform and provided a variety of reports to stakeholders including standard KPI reporting, MOM and YOY growth trends. UX/Content Management: Managed and maintained all promotions and content across multiple sites using Sitecore technology. Implemented all on site SEO recommendations, published and assured implementation was done correctly using QA scripts. Developed and executed website monitoring scripts using Keynote technology. Assisted with wireframe development, creative mockups, usage scenarios, navigation maps and style guidelines for new product launch. Show less

Miami/Fort Lauderdale Area

Lead the development and execution of online marketing strategies with specific objectives to drive revenue and new customer acquisition for North American/Canada marketing initiatives. Oversaw the overall web marketing results and measured the impact of the website and internet marketing strategies and efforts across the organization.Accountable for management of budget for web development, social media marketing, search engine marketing and optimization, email marketing… Show more Lead the development and execution of online marketing strategies with specific objectives to drive revenue and new customer acquisition for North American/Canada marketing initiatives. Oversaw the overall web marketing results and measured the impact of the website and internet marketing strategies and efforts across the organization.Accountable for management of budget for web development, social media marketing, search engine marketing and optimization, email marketing, creative and translation services.Developed and implemented innovative social media marketing ideas and programs using social network platforms such as: Facebook, Twitter, LinkedIn and other similar web channels. Increased on-line traffic, new customer acquisition, and company revenues through these channels.Monitored all social media activity, coordinating guest feedback with customer service and public relations department for timely responses. Managed the interactive agency relationships including campaign monitoring & reporting for key management stakeholders. Developed robust email marketing databases to deploy on ongoing marketing programs designed to significantly grow prospect, current consumer and trade databases. Administered North American relationship between web marketing and I.T. in Naples and Sorrento Italy, as well as Geneva Switzerland. Show less

Led website re-engineering project, providing strategic and creative direction for RSSC.com.Supervised content management system development and migration into new infrastructure.Controlled website search engine optimization strategy via paid, organic and paid inclusion search campaigns.Purchased all online media, including optimization & reporting on campaign performance for RSSC.com and various Regent Hotel campaigns. Reported and monitored all web… Show more Led website re-engineering project, providing strategic and creative direction for RSSC.com.Supervised content management system development and migration into new infrastructure.Controlled website search engine optimization strategy via paid, organic and paid inclusion search campaigns.Purchased all online media, including optimization & reporting on campaign performance for RSSC.com and various Regent Hotel campaigns. Reported and monitored all web analytics including traffic patterns, conversion funnels and navigational streams. Directed formation of content development, imagery selection, video footage and featured offers for VoyagestoExplore.com, Regents quarterly online magazine. Show less

Directed I.T. efforts to identify and prioritize new site features, functionality and content to enhance web presence and user experience. Created, executed and tracked email marketing to ensure successful results.Analyzed online and offline marketing opportunities for senior management.Managed website search engine optimization strategy via paid and organic search.Prepared monthly ranking and website analysis statistics. Coordinated all direct marketing… Show more Directed I.T. efforts to identify and prioritize new site features, functionality and content to enhance web presence and user experience. Created, executed and tracked email marketing to ensure successful results.Analyzed online and offline marketing opportunities for senior management.Managed website search engine optimization strategy via paid and organic search.Prepared monthly ranking and website analysis statistics. Coordinated all direct marketing materials with graphics department to ensure consistent brand strategy. Show less

Managed all facets of multiple interactive advertising campaigns for clients such as Regent Seven Seas, Cruise Deals, and T.G.I. Friday’s Restaurant.Negotiated inventory rates, terms and cancellation policies on all media insertion orders. Analyzed and submitted weekly campaign data to clientele that detailed vital campaign metrics including advertising spend, revenue received, return on investment, etc.Optimized interactive campaigns, including the negotiation of… Show more Managed all facets of multiple interactive advertising campaigns for clients such as Regent Seven Seas, Cruise Deals, and T.G.I. Friday’s Restaurant.Negotiated inventory rates, terms and cancellation policies on all media insertion orders. Analyzed and submitted weekly campaign data to clientele that detailed vital campaign metrics including advertising spend, revenue received, return on investment, etc.Optimized interactive campaigns, including the negotiation of bonuses to lower cost per visitor and increase return on investment metrics. Customized analysis data to clientele showing quarterly ad spends, areas of concentration and targeting of competitors by industry. Researched new interactive opportunities based on client demographics, psycho-graphics and industry trends.Developed and fostered strong client, agency and vendor relationships. Show less

Created promotional bidding rooms for website; sourced new prizes.Generated new affiliate programs using Commission Junction.Updated various properties for the website: banners, text links and graphics. Processed prize fulfillment and reconciled incoming invoices.

Bachelor Of Business Administration, Business Administration - Marketing Management

Associate Of Arts, Business Management, Business Administration