Marketing Highlights: Successful launch of five new CountryMax stores in five years, consistent year-over-year increases in vendor marketing funds and organic press coverage, also responsible for establishing and facilitating various CountryMax and community events.CountryMax is a family-owned retail chain operating 18 locations across New York state. CountryMax is a one-stop shop offering a unique variety of quality pet food and pet supplies, small pets, wild bird food and feeders, lawn and garden supplies, clothing, equine equipment, barn and stable supplies, and more. www.countrymax.com

Responsible for client management and driving focused marketing campaigns to improve prospect conversion and client retention ratesStreamlined customer prospect funnel in coordination with AAEPA best practices leading to stronger prospect pipeline. Also sharpened internal client management processes to enhance client facing services, resulting in improved conversion rate and expanded customer base.Hit key financial metrics and performance targets 13+ consecutive quarters

Established media department from the ground up and organically grew gross annual revenues to over $500,000Coordinated extensive client projects from initial proposal through strategic development and final implementationHelped clients capitalize on strategic media opportunities and achieve key performance goals by implementing integrated, customer-focused marketing plans

Responsible for managing all aspects of core operations including administrative, client and vendor relations, in-house creative, and media servicesDeveloped and implemented targeted strategic multi-media campaigns, as well as aggressively negotiated contracts and media buys on behalf of clientsMerged with Archer Communications in 2006