Joining Berlitz in 2019 as a Product Manager in the Education-E-learning sector has been an incredible journey of growth and accomplishment. Collaborating with truly dedicated cross functional teams, we have successfully launched over 100 lead generation and e-commerce websites globally, reaching a scale of 2 million Monthly Active Users (MAU) and generating revenues exceeding $350 million USD.🌐 Key contributions:B2C Buyer Experience: As the primary focus of my role, I have dedicated my efforts to enhancing the B2C buyer experience. We aim to deliver an exceptional product journey and experience for users committed to investing time and resources in their language education. This involves responsive web development to ensure accessibility across devices.🎯 Strategic focus:Conversion Rate Optimization (CRO): Constantly exploring ways to optimize for CVR, our goal is to increase the number of individuals enrolling in language courses.Retention strategies: We plan on how to build an engaging and valuable long-term relationship with our learners.🚀 Secondary focus:B2B Sales Enablement: Led the development of B2B sales enablement products, driving seamless business partner integrations and incorporating new feature requirements into various platforms and Learning Management Systems (LMS).Booking Platform: Led the development of a unique Booking platform for Kids Language camps, showcasing our commitment to innovation and meeting diverse educational needs.💡 Professional growth:My experience at Berlitz has not only allowed me to contribute significantly to the company's success but has also enriched my expertise in product management and e-learning solutions. I am passionate about leveraging technology to revolutionize language education and contribute to the continuous growth of the e-learning sector.

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As a Product Manager at eDreams Odigeo, I was responsible for significant projects in the constantly evolving fields of the Metasearch product called Liligo. I had the opportunity to effectively build growth-driven products on a scale of 8M MAU in 10+ regions with a revenue of 25M EUR with a superb cross functional team of frontend, backend engineers, product designers, data analysts, researchers, marketing, and legal managers. My role was characterized by a dual focus on Metasearch growth, spanning acquisition and retention strategies.🌐 Key responsibilities:Metasearch growth: Led complete initiatives for acquisition and retention, covering SEO, conversion optimization, design enhancement, app installs, and paid acquisition.Experimentation Framework: Pioneered the built a server side experimentation product, enabling meticulous measurement of the impact of each change implemented on our products.🎯 Strategic considerations:During my tenure, my team and I consistently deliberated on two critical aspects:User-Centric Design: Explored ways to eliminate dark patterns and clickbait tactics, ensuring a user-friendly experience without compromising revenue streams.SEO Traffic Boost: Formulated strategies to enhance traffic through SEO, strategically driving down the Cost Per Lead (CPL) and optimizing overall performance.📊 Achievements:Successfully implemented changes to align with user-centric design principles, fostering a positive user experience and preserving revenue streams.Strategically boosted organic traffic through SEO, contributing to a reduction in CPL and overall cost efficiencies.💡 Professional growth:My experience at eDreams Odigeo not only improved my skills in product management but also deepened my understanding of the travel tech industry. The strategic thinking and user-centric approach acquired during this time continue to drive my professional journey.

During the period from 2014 to 2018, I embarked on an exciting journey fueled by the eagerness to make a significant impact. As the Founder and CEO of IND, I managed a dynamic team, donning multiple hats ranging from producer to product manager and marketing manager.🌐 Key achievements:Successfully led innovative digital projects for top companies and NGOs, including Amazon Prime Video, Cosmopolitan, UNICEF, and the United Nations.Pioneered the development of 360-degree movies, animated AR, and VR content, showcasing a commitment to cutting-edge technologies.Expanded operations globally by establishing a subsidiary in Mexico, demonstrating a dedication to international growth.📉 Challenges faced:Despite considerable efforts and investments in diversifying into new areas, such as AR and VR, and expanding into international markets, the sales performance did not meet expectations.Made the strategic decision to wind down operations at the end of 2017, recognizing the need to reevaluate and reconsider.🎯 Post-2017 focus:Post-2017, I shifted my focus towards product management, leveraging my experience and insights to contribute effectively in this domain. Acknowledging the challenges faced, I made a conscious decision to concentrate on my strengths and refine my skills in product management.🔍 Personal reflection:Through this journey, I came to the realization that my passion lies in ideation, innovation, and effective project execution. While the entrepreneurial venture provided invaluable experiences, I recognized the importance of aligning my skills with my true calling. Moving forward, my commitment is to excel in the realm of product management, where my expertise and dedication can truly shine.