Responsible for developing and executing strategies, plans and budgets to grow profits for the Little Rock Soirée and Women's Leadership divisions of ABPG. I oversee the day to day activity of the content and sales teams and guide the distribution, design, art direction and collection efforts. I lead the short-term and long-term strategic planning for monthly publications and our women's leadership event divisions. In May of 2019, I launched the Soirée Women's Leadership Symposium - a half day conference focused on business women of Arkansas. In 2020, programming was expanded to include regional summits in Jonesboro and Fort Smith, Arkansas. After the aquisition of a Fort Worth, Texas media group I launched the 360West Women's Leadership Symposium.

Centers for Youth & Families is a pediatric mental wellness organization with programs focused on prevention, intervention and treatment. As the Director of Marketing, I am responsible for positioning CFYF as the go-to resource for Arkansas parents and families wishing to build healthier, happier families. Through online, print, broadcast, social media and traditional face-to-face communication efforts, I grow awareness of our brand and services.

Worked in tandem with the Publisher and Editor of the award-winning, monthly magazine Little Rock Soiree to create the monthly issues, to create content for the website LittleRockSoiree.com and to grow the market share and readership of both mediums.* Managed the $1M+ sales team and oversaw day to day activities of four account executives to ensure monthly goals were met or exceeded. Management responsibilities included trainings, executing sales calls with account executives, and developing accounts to give to account executives.* Successfully managed the department budget by reducing expenses and improving margins in 2011 (first full year as Associate Publisher).* Created special advertising sections, supplements and collateral to support the efforts of the sales team.

Member of the GTPC5 Team, contracted through inVentiv Health and created in January 2009 to grow market share of Nasacort AQ and Allegra D. Responsible for the Little Rock East Territory, which included developing relationships with physicians in Northeast and Central Arkansas. Contract for the entire GTPC5 Team terminated after 3 months.* Successfully completed Phase I and Phase II Product Training for Sanofi-Aventis and passed product examinations with exam results exceeding 96%.* Conducted an average of 16 calls per day to quickly establish relationships with top prescribers in an effort to capitalize on product loyalty and rapidly expanding market share.

Member of an elite team of account executives dedicated to the annual and bi-annual publications offered through Arkansas Business Publishing Group. Primary objective is to negotiate contracts with renewal and new business clients in order to meet sales goals with an average selling time of six weeks. Work alongside clients and ad coordinators in creating an effective marketing message to grow market share for the client. Build relationship with key decision makers and match clients with the appropriate solutions for their needs.Select Sales Achievements:* Exceeded print sales goal for Arkansas Bride 2009 in first eight weeks of employment.* Reached 149% of online sales goal for Arkansasbride.com.* Contributed $24,000 in new business through the launch of the Hot Springs Guest Guide.* Contributed $28,000+ in renewal/new advertiser agreements for the 2nd Annual Arkansas Green Guide.

Led marketing efforts and daily activities of Account Managers in Oklahoma, Arkansas, and Mississippi. Solely responsible for Arkansas and Missouri sales and account relationships.* Co-managed student loan portfolio totaling $4.4 million (2007) and all related school relationships.* Implemented tracking methods to create productivity reports for the entire sales team that were sent directly to Senior Management for portfolio and business reviews.* Created a communications plan to counsel and educate students, parents, and enrollment service offices on the financial aid process and the benefits of choosing Commerce Bank.Select Sales Achievements:* Established and grew market presence in Arkansas, a previously nonexistent territory, to yield $3.2 million over a three-year period. * Developed 25 new business partnerships with schools in Arkansas and maintained several school relationships in Central and Southwest Missouri.* Exceeded volume goal in Arkansas by 151% (2007) and 107% (2005, 2006).* Exceeded volume goal in Missouri (2005, 2006) for a combined total of $65 million.

Student Loan Xpress was created in early 2002 to serve as an educational loan provider under the Federal Family Education Loan Program (FFELP).Counseled and educated students, parents and enrollment service offices on the financial aid process and the benefits of partnering with Student Loan Xpress, resulting in increased access to higher education.* Established presence for SLX in Missouri among college and university Financial Aid Offices, resulting in 25+ partnerships for Stafford and PLUS Loans.* Worked closely with the enrollment services office and the SLX marketing team to create a communication plan which educated the consumer, creating demand and exceeding the desired growth in the territory.* Expanded marketing territory to include Arkansas, Mississippi, Tennessee, and Louisiana in six months.* Grew volume among target schools to $7.5 million over a two-year period by implementing marketing strategies at schools and at the direct-to-consumer level.

Assisted new Investment Representatives in determining a specific sales calling area in their market and worked on special demographic projects as assigned by the Regional Leaders. Partnered with the Regional Teams to help obtain prime locations to result in increased productivity and sales for the Investment Representatives.

* Coordinated and developed company and individual training programs in St. Louis and southern Illinois.* Created communications to ensure effective marketing to customers including quarterly newsletters, promotional materials, course descriptions, and the automation of online services.* Developed new business and community opportunities through profit-driven marketing plan that added $20,000 of invoiced training monthly.