Mandy Bennett Email & Phone Number

Addison, Texas, United States

• Lead go-to-market strategies for AI-driven products, driving successful launches and market adoption.• Manage and mentor a team of Vertical Solution Product Marketing Managers, focused on the Home Services vertical.• Develop and refine product positioning, messaging, and value propositions to resonate with target buyer personas.• Collaborate with cross-functional teams to influence product roadmaps, ensuring alignment with market needs and customer feedback.• Create and deliver compelling sales enablement materials, presentations, and content to support sales teams and drive revenue growth.• Conduct market research and competitive analysis to maintain Scorpion's leadership in the market.• Oversee integrated marketing campaigns, from planning to execution, to boost product awareness and demand.• Lead Voice of Customer initiatives to gather insights for continuous product improvement and strategic alignment.

Addison, Texas, United States

• Spearhead comprehensive go-to-market strategies for Digital Marketing software products, significantly contributing to revenue growth and customer acquisition.• Conduct thorough market research to stay abreast of industry trends, customer needs, and competitive dynamics, shaping effective marketing strategies.• Develop and refine product positioning and messaging, translating complex technical concepts into compelling value propositions.• Craft and execute marketing materials and sales enablement tools, enhancing product understanding and driving sales.• Influence product roadmap by collaborating with product management, aligning features with market demand and customer feedback.• Lead successful product launches, ensuring cross-functional coordination and alignment.• Serve as a subject matter expert, providing essential guidance to sales and client success teams.

Addison, Texas, United States

• Collaborate with cross-functional teams to develop and execute comprehensive strategies for the Technology Upgrade product within the Legal and Home Services verticals• Define and refine product positioning, messaging, and value propositions that resonate with internal and external clients• Simplify complex technical solutions and translate them into impactful positioning statements• Create compelling marketing materials, including sales enablement tools, collateral, presentations, training, and content that effectively communicate product and service features, benefits, and value• Collaborate with the product team to influence the product roadmap and prioritize key features and enhancements based on market insights and customer feedback• Lead and execute successful product launches, ensuring cross-functional coordination and alignment across Account Management, Sales, and Product Development• Serve as a subject matter expert for products and services, providing guidance and support to Sales, Client Success, Account Management, and current Scorpion clients• Build rapport with internal stakeholders and peers, fostering collaboration and driving alignment• Track and report on key performance indicators (KPIs) and metrics to assess the effectiveness of Account Management and Client Success initiatives

Valencia, Ca

• Responsibility for and management of 25 to 35 projects / clients at any given time• Development / organization of clear, straightforward plans during the development phase of a client’s campaign• Constant client interaction, communication, and documentation• Serving as the industry expert to my external clients, while being an imperative extension of their team• Serving as a team leader / role model / team player to my internal clients (fellow Scorpions)• Management of risks and issues to both my external and internal clients• Constantly advocating for quality control not only of my own projects, but also of my teammates• Set realistic customer expectations, and strive to exceed them

Valencia, Ca

Valencia, California

•Demonstrates knowledge, skill and ability to provide care/service based on the specific customer segmentation; modifies and adapts business strategy in order to meet the patient’s specific needs•Manages assigned project tasks using hospital standard project management procedures and tools •Contributes ideas, suggestions and solutions to continuously improve processes, procedures, methods and productivity•Collects and analyzes data from internal /external customers to understand current behaviors; uses findings to reveal new opportunities to pursue•Monitors various public review sites, social media outlets, and customer surveys to expose consumer feedback

Valencia, Ca

•Sources and purchases visual displays / marketing materials in order to advertise product and attract passengers into Princess Cruises boutiques shops•Oversees the project management and coordination of customized branded units in Princess Cruises boutiques shops; this includes tracking fabrication progress and ensuring timely pick-up / delivery during dry dock and in-service projects•Gathers data by surveying both onboard and land-based management; this information is used to collaborate with various internal teams to develop effective actions plans•Maintains and monitors the Visual Merchandising cost spreadsheet to ensure projects and campaigns are within budget•Creates and distributes product placement guidelines to be shared between several internal departments•Works with visual planners to identify and execute new business opportunities in order to drive sales

Valencia, California

•Prepared, distributed, and shared information including a variety of written documents, presentationmaterials, and product lines•Ensured all PO and Non-PO Invoices were coded, tracked, and processed for payment in a timely manner•Consistently met frequent deadlines, maintained a high level of confidentiality / accuracy, and managedmultiple tasks while working in both individual and team environments

Burbank, Ca

•Performed a range of administrative support, coordinated frequent meetings, and managed a variety ofprojects in support of the Vice President, Executive Director, and Senior Account Executive of GlobalToys Licensing•Served as a liaison between the licensees and executives by providing immediate solutions or directinginformation requests through the appropriate channels•Managed highly confidential product lines by reviewing for accuracy, formatting, routing each licensee’sproposed line to the executives, and scheduling final approval meetings•Attended meetings/conference calls in an executive’s absence and provides detailed notes and/orimmediate follow up as needed•Coordinated and prepared for all executive meetings; this included scheduling, maintaining the livecalendar, booking meeting rooms, securing travel arrangements, providing materials/supplies, constructingagendas, and arranging food/beverage

*Qualify incoming catering sales leads by phone, through SFA (Sales Force Automation), and with walk-in guests.*Brought in $48,000 in catering sales revenue by booking and completing executive boardroom meetings/events fromstart to finish. This included creating new accounts, detailing the event with the meeting planner, producing thebanquet event order, and distributing payment and event details to each of the hotel’s departments.*Instituted a reliable communication system between the catering/group sales and front office departments, leading toan increase in guest satisfaction scores.

*Responsible for completing the registration process, satisfying a customer's ongoing needs, and completing the daily check sheet to ensure maximum efficiency and productivity. *Director of Front Office, Luis Sampson, stated, "Amanda demonstrates a high level of initiative. She is eager to take on new assignments and has developed a system to communicate special requirements for groups. Amanda is a valuable member of the team, a strong team builder, and always displays genuineness in dealing with others."

*Assist with the design and implementation of the business processes needed to support the Open Screen Project (OSP). This process reduced the inquiry backlog and will be used as an ongoing basis to engage with companies interested in OSP.*This process will scale the company efforts by engaging potential participants, understanding their goals/needs, and ushering them through a self-built process. *Director of the Open Screen Project, Tony Haag, stated, "Mandy is bright, talented, self-directed, and a high-achiever. Her contribution was key to our successful execution at Adobe, and I give her my strongest endorsement."

*Managed a budget of $470,715 with anticipated surplus of $3679. Actual surplus was $24,673 *Increased Chapter Philanthropic Contributions by 42% from prior year, earning regional chapter recognition award for highest philanthropic contributions at annual convention. *Collected 100% of dues for both semesters, prior to the end of each semester--no delinquencies for 180 members.

*Responsible for customer service, reservations, and providing city knowledge to deliver quality service in terms of customer satisfaction, and efficient, profitable operations. *Recognized for my leadership qualities, perfect attendance, a customer focused attitude and doing what it takes to meet objectives and make the customer happy.

Bs, Business Management

Education record

ACT Competitive student exchange program located in the Australian Capital Territory (ACT) Gave the opportunity to expand worldview.