• Manage a team of 11 people and oversee all aspects of brand marketing, E-commerce(MasterCheers), sales and product management. Report directly to Chairman• Led and directed team to achieve goals that grew by 30% in 2019• Coordinated the big event of Future of Work Forum 2019 in Taipei, and drove over 5 times AD value(media exposure and social media post) of actual expenses and over delivered target by 10%

・Reorganize and establish a sound organizational system and work system, and immediately optimize the organization and process ・Lead the team to achieve operational goals, the performance turned into a profit for the first time in 18’ Q2・Make good use of social media, introduce new customers and build brand image・Shop open planning and project management

Sales-driven marketing communications professional with over 15 years’ experience covering beauty, fashion, and retail goods. Areas of expertise include brand communications, PR strategies, social media strategies, event planning and management, and creative copy writing7-11, Hearst magazine Taiwan, Justshine, CLARINS, banila co, VIASWEET, Kfree studio, etc.

• In charge of ELLE Taiwan marketing team and set up the marketing strategy to achieve company goals• Brand management & cross-over activity support• Team supervision; job allocation, tracing, and decision making• Controlled event initiation and implementation for ELLE, ELLE Accessories, ELLE Wedding, ELLE Decoration and ELLE online

Provided MarCom service and solutions to retainer clients of international brands in cosmetics, luxury, fashion and sports. ・Led team members to execute all PR & communications agendas・Over 35 press Cons for new product launch, the brands that includes Estee Lauder, CLINIQUE, shu-uemura, KOSE, L’OREAL, PUMA, Swarovski, Georg Jensen, etc.・Developing media plan to gain qualitative exposure on both online and offline media・Coordinator of PR programs and events both internally and externally・Maintain good and strong relationship with the press and the advocacy groups