Mandy Chen Email & Phone Number

New Territories, Hong Kong

Hong Kong Sar

Deputy General Manager of IMC Department, mainly for key account Huawei CBG. Developed comprehensive IMC programs and delivered over arching creative ideas / assets across all channels, with implementation guidebook for retail marketing From 2020 till now, developed Huawei Flagship stores whole year calendar of IMC campaign, from plaining to implementation. Such as new store opening / seasonal campaigns / new product launch campaigns / routine activities for membership and Huawei Communities covering all Huawei flagship stores in China (SZ/SH/BJ/HZ/CD/TY) From 2020 till now, we have delivered Huawei seasonal global IMC campaigns, including Mother’s Day, Back To School, Christmas Campaign and others.

Shanghai City, China

Group Account Director, specialize on shopper marketing and dealer marketingResponsibilities： - Build and maintaining strong client relationships; - The output of excellent branding action strategies and promotion & event strategies. Ensuring Client satisfaction and handling strategic issues or problem resolution of promotion & event marketing issues. - Pro-active strategic proposals for event marketing & promotion business opportunities - Project supervision and effectively manage and interpret Client’s feedback - Pitch for new business Key projects:* Shopper marketing- Super Bock China launch: introduced in the No. 1 Portugal beer to China market and explore brand visibility, including on-trade market communication toolkit , brand activation campaign in CNY, brand experiential store in key market, etc.- Dove Deo Deodorant China launch: develop retail channel launch toolkit, including product / channel / consumer understanding and communication strategy, POSM design and guideline as well- Coca-Cola key customer beverage category innovation project, help to create new shopping environment for shopper and drive more beverage business and increase brand image. Including overall strategy and beverage zone design , and pilot test as well - 555 Great Wall re-launch: an integrated activation plan to provide new brand image and smoking experience to target consumer. The activation plan mainly support China market , also leverage to Duty Free market and other Asia market like Vietnam and HK* Dealer marketing: - Jaguar Land Rover : Help with dealer marketing annual overall strategy and planning, develop guidebook and toolkit for new car launch for 2 brands(around 14 guidebook for 1 year); support consumer engagement program development. * Consumer activation execution management- in charged projects of Unilever / Kimberly / SJC ,etc.

Shanghai City, China

-China marketing team, plan and manage the marketing activities. -responsibility: Annual marketing plan and budget; Monthly cost forecast and control; Develop and execute brand image building activities, specially for motor sport event and digital marketing activities; Make and implement media communication strategy and annual plan with strategy director and sales team; support sales team for product related marketing activities; support the management team for CSR programKey projects: Motor sport management:  Manage 2 of motor sport teams, 4x4 team and drift team. For 2 of the teams to do annual develop plan and budget, annual media exposure plan , as well as brand imagery material preparation Magazine campaign Drive magazine annual plan and content. Focus on trade /car / motor sport magazine. For the content, switch from boring product ad. to fun and interactive info. Ad. CRM plan & implement event/programs to collect user data such as trade show/on-line promotion/on-line interaction game Digital marketing activities Worked with supplier to push the brand credibility through on-line search engine  Trade show Work close with sales team to plan and implement trade show Seminar and media interview should be created as the key media support to launch Giti’s new product & technology & service  Ride and drive event Most of the ride and drive events are for internal sales team and dealer and media to launch new product Plan & implement the whole event CSR Support the management team to run “Gift of Sight”(启明行动) from 2009 which worked with China Disabled Person's Foundation (CDPF) intended to provide free vision rehabilitation operations to impoverished cataract patients As the planning manager, switched the working style and attitude from agency to internal team, learned more about media and motor sport and CSR

Shanghai City, China

-Worked at B.A.T team, managed the brand of Kent, one of the international cigarette brand-Responsibilities: brand management for strategy market planning and monthly circle planning; project management for implementation planning and supervision and evaluation; quality management for all of the creative and production and supplier execution quality; also including internal team management and the financial managementKey projects: Consumer engage program:  online T-shirt competition in 2006 , through internet to provide a T-shirt design competition platform to consumer  New pack launch engage program in 2007, through online and mobile phone service to provide added value information to consumer  New pack / product launch: Kent Sonic pack launch in 4 cities , including trade communication , POSM and promotion in different channelIn the critical cigarette market restriction, all of the projects request integration planning and cover different communication channels and trade channels to build brand image and get more market share

Guangzhou - Shanghai

-Feb, 2004- Mar. 2006, Shanghai office, main served client list: MHD (Johnnie Walker Black Label), ITG (West), MAXXIUM( Remy V.S.O.P, LXIII), Citroen (Picasso) , Polaroid (camera and film) , Marykay (full set product) , and so forth-May, 2000-Jan, 2004, Guangzhou office, main served client list: P&G( shampoo, body wash, diaper, etc.), China Mobile (M-zone)Responsibilities:* Key account business development and maintenance, specially for the key and long term account. For instance: Johnnie Walker, West , P&G* Integrated campaign planning and implementation. For instance: West Beijing launch, Gillette 2006 FIFA China campaign, Johnnie Walker RM event* Project management and coordination, include: party, ceremony, roadshow, in-store promotion, sampling, and so forth* Field work project supportProject type: New product launch, integrated campaign or individual event to launch new product.