Mandy Daneman Email & Phone Number

United States

Led the integration of insights for the apparel and accessories brands across women’s, men’s, performance, swim, intimates/hosiery/sleep, kids and baby portfolios. Created and led research studies in service of consumer needs, motivations, and shopping behavior in order to set up long term owned brand growth. Scoped, Tested and Iterated team capabilities focused on end to end consumer insights within brand, product, and packaging development.

Initiated and led Cat & Jack research focused on the voice of the kid through engaging with over 1,000 kids via in-home interviews and activity designed research. Lead the Apparel and Accessories consumer research initiatives and research through qualitative methodologies.Led the research from white space opportunity to product activation for All In Motion, which involved over 15,000 consumer interactions and continues to grow. Brands launched: Cat & Jack, Art Class, Cloud Island, A New Day, Universal Threads, Wild Fable, Prologue, Auden, Colsie, and Stars Above, All In Motion. Create, lead, and execute design research focused on product categories and programs to unlock consumer habits and practices, unmet needs and behaviors to impact future product developments or improvements. Lead large scale research projects that involve internal teams of over 100 people and sample sizes of 500+

Guest focused research and development- Bringing design thinking and guest centric approaches to the development of apparel and accessories product. - Own Product Design and Development's product and program level consumer research and insight efforts for Target's $6B Apparel and Accessories teams.- Develop and lead project teams through in-depth research on individual programs that deliver an average of $80M in annual sales.- Train and provide project guidance to 200+ Designers, Technical Designers, and Fabric Developers by delivering customized research plans to meet program insight needs to drive change.- Teach Apparel and Accessories Product Design and Development teams how to synthesis multiple data points and identify key insights to make the right decisions for their businesses.- Lead Target's internal innovation efforts by training over 1000+ team members in human centered design thinking methodologies through real life business situations.

Technical expertise in Sweaters: raw materials, stitch engineering, garment construction, quality, fit, production capabilities and execution. Garment experience also includes knit and woven construction, quality and fit.Projects and ventures involved:strategy, design thinking/guest centric thinking and solutions, global perspectives, project management, team development, and leading change.

Greater Minneapolis-St. Paul Area

Owned the technical development of all Merona knits and sweaters. Led the technical development of the target + Neiman Marcus partnership apparel products.Developed a sweater consumption prediction tool that allowed for cost estimates of products using standardized yarns and functioned with 95% accuracy.Developed and trained a 6 series sweater training program for all designers, technical designers, yarn engineers and merchants to experience through on-boarding into the category.

Greater Minneapolis-St. Paul Area

Owned the technical development of knits and sweaters for the launch and first year of Merona Collection. Developed a new product development process that allowed for monthly deliveries of over 50 sku updates per month without diminishing quality. Created a new vendor communication tool which ensured product scale and details matched the design intent the first round of prototype submission. This tool was later rolled out through the entire PDD Apparel group.

Created and owned all designs for Investments brand with a strong focus on business sportswear. Owned vendor relationships and all specs/prototype requests for line developmentOwned and maintained all color and fabric direction by season across brand

Little Rock, Arkansas

Assisted the head designer on Prive and Westbound brands for product direction, sketching and sample development Owned trim development for specialty holiday sweaters ranging from $50-$100 retailOwned color approvals for Prive cashmere brand which retailed for $99-$500Created mood boards and trend direction for seasonal swimwear programs

Lansing, Michigan

Led 10 people teams through POG execution and adjustments based on product availability and sales trends Managed sales goals, team training and product education for store employees

London, United Kingdom

Assisted in creating design repeats by handAssisted in screen printing creation and execution on hosiery and leather materials prior to product creation