Mandy Dos Santos Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

South Africa

I have worked on a variety of projects on a contract basis over the past few years – these projects required: -• Developing brand & fundraising strategies for NPO’s with no marketing representation, who require assistance to create brand exposure & aid fundraising initiatives by introducing various influencer marketing methods• Developing executable brand activation strategies & detailed supporting plans to shape & communicate the NPO’s brand story• Build strong relationships to develop collaborations to maximise spend• Digital presence strategy and implementation • CRM database consulting• Offer NPO consulting services to upskill & mentor the incumbent fundraising staff• Compile market research for baseline data analysis• End-to-End Event activation and management (such as YPO | Laureus Sports Award Event, YPO Mountain Bike Experience, DSV Cycling Academy Launch)

Cape Town, Western Cape, South Africa

Data Divas was founded to create empowerment opportunities for women in the data space. We have successfully negotiated with IT Managers, HR Managers, Marketing Managers, Sales Managers and Business Development Managers to digitally transform their data into meaningful information.We provided the following contracted services to Life Healthcare: -• CRM Systems Consultation• Data Compilation | Data Cleansing• Data Breach Management | HubSpot System Training | System Study Guides

Cape Town Area, South Africa

• Business Strategy - Understand & interpret the SA market & business context, & integrate customer insights to develop an integrated marketing & communication plan for the region• Communication Strategy – Identify PR opportunities; develop, draft & distribute all internal & external communication in the region• Influence key business stakeholders in the interpretation & execution of the marketing vision • Brand Strategy – responsible for brand management & corporate identity; develop executable brand activation strategies & detailed supporting plans to grow customer base • Drive & align the brand image & customer experience across all internal & external touchpoints• Translate national marketing strategies into detailed activity plans, which support development of the business in the region• Customer Engagement Strategy - Create impactful customer-centric engagement strategies to support executive & business development teams grow market share, maximise revenue streams, & achieve revenue targets• Build & maintain strong stakeholder & industry relationships to promote aims & objectives of the company & develop collaborations to maximise revenue spend• Monitor & track corporate performance - activate strategies to enable business dev teams to respond to competitor activity• Budget Management - Manage regional marketing budget & devise mechanisms to maximise revenue streams to achieve revenue target• Channel Marketing Management - collaborate with tech partners, sales & creative teams to devise go-to-market strategies for core tech products• Event Management - Project manage all events: product launches, conferences, exhibitions, & partner events • Handcraft inspirational & exclusive events for our executive client base• CSI & Sponsorship Management: Strategically source & proactively drive all corporate CSR initiatives • People Change Management - Establish mechanisms to create a constructive, entrepreneurial, customer-centric culture in the workplace

Cape Town Area, South Africa

• Manage & implement the application of the brand strategy and corporate identity in all marketing activities, corporate collateral, promotional items, including the branding of all on-site teams and regional office buildings• Professionally enhance all elements of the company’s brand internally and externally• Manage and develop individualised customer relationship strategies to support the business development teams to grow their market share and achieve their targets• Monitor emerging technology and trends and research customers with industry experts• Identify regional PR opportunities and coordinate media releases with the corporate PR agency• Manage and effectively develop and mentor the client relationship team in the region• Manage the regional relationship with all Group Marketing agencies and suppliers• Execute and manage all external & internal events, such as product launches, client functions, hospitality suites, golf days, roadshows, conferences and exhibitions• Manage and execute all national ICT partner or technology vendor events in the region• Manage the BCX cricket and rugby hospitality suites in the region • Strategically support and proactively drive all corporate CSR initiatives in the Western Cape

Cape Town Area, South Africa

• Develop communication strategies to support the brand events in each product or service division – be an effective brand ambassador• Responsible for managing the creative development process and brand execution of events in the region• Coordinate and manage Event Agencies to ensure effective execution of initiatives, inclusive of media plans in the region• Develop and manage a relevant calendar of events for the region• Identify regional PR opportunities and coordinate media releases with the corporate PR agency• Identify regional CSR opportunities in line with Group CSR Strategy and effectively communicate initiatives to Group and activate on events in the region• Custodian of logo usage, corporate identity and brand-related creative

Cape Town Area, South Africa

• Develop, implement & manage regional marketing & communication strategy to meet company objectives • Manage, maintain and enhance the company brand and corporate identity• Build and foster client and partner relationships in the region• Communicate effectively with all relevant stakeholders • Compile and manage regional marketing budget• Responsible for promotion and coordination of all regional CSI initiatives and sponsorships• Member of BCX Western Cape Transformation Committee (review all CSI sponsorships, expenditure & internships)• Manage, coordinate and execute all regional public relations initiatives and activities, such as: -- Increase awareness and effective exposure of the corporate brand- Manage and coordinate press releases with the corporate PR company- Draft and coordinate internal circulation of all regional communication- Draft and coordinate regional Marketing newsletter- Provide accurate and updated content for marketing collateral - Responsible for design and co-ordinated circulation of all promotional materials- Source and manage corporate gifts and promotional items• Responsible for all regional client engagement marketing, such as: -- Develop, coordinate, manage and execute all regional marketing events - Coordinate regional marketing events calendar- Responsible for regional representation at exhibitions, conferences and seminars - Manage and coordinate corporate hospitality suites- Manage and coordinate all regional corporate sponsorships - Source sponsorship for various CSR and marketing initiatives

Cape Town Area, South Africa

• Communicate business unit’s vision to suppliers and customers• Promote business unit on a national basis • Build relationships with customers and liaise with suppliers• Co-ordinate and execute all regional PR initiatives and activities: - - Press Releases- Exhibitions / Conferences / Seminars- Product Promotion Strategies- Publicity and image (Brochures, Presentations & News Kits)- Design and co-ordinate circulation of marketing materials to customers• Sales Support- Liaise with sales teams in Cape Town, Gauteng & Kwa Zulu Natal- Compile and update sales forecast report

Cape Town Area, South Africa

• Assist with the coordination of regional events sponsored by the SAB brands, such as Klein Karoo Kunstefees, Castle Lite Knysna Marathon, Hermanus Whale Festival & the Lamberts Bay Crayfish Festival – needed to ensure that each event was aligned to the brand sponsor & that the relevant corporate branding & collateral was available at each event in the district• Deliver a coordinated professional service between the Cape Country District sales team, the SAB distributors, & their clients. • To understand the sales cycles & support the sales team to achieve their distribution targets• Establish suitable systems to control finance• Provide a reliable support service to the District Manager, Cape Country Sales Team members, & the SAB Trade Marketing division• Co-ordinate & execute Cape Country District client functions • Address & process all customer complaintsReason for Leaving: A new job opportunity arose to join PQ Africa (Comparex Africa) as the Marketing Practitioner

Bachelor Of Arts (B.A.), Communication And Psychology

Communication Psychology English Computer Science Economics

Diploma, Administrative Assistant And Secretarial Science, General

Diploma, Digital Marketing