Mandy Hanson Email and Phone Number

• Build and manage the integrated campaign function that includes paid media, programs, and account-based orchestration• Manage and oversee campaigns team and direct reports, aligning programs, paid media and account-based strategy; oversee paid and campaign budgets• Lead the function responsible for developing integrated campaigns that drive awareness and quality pipeline that converts to revenue• Determine channel selection, strategy, execution, and budget of integrated campaign motion • Create reporting dashboards and continually direct the optimization of campaigns• Forecast the impact of global campaigns on marketing pipeline and funnel• Drive pivot to account based strategy/ABM, partnering with SDRs, field marketing, product marketing, and other teams to action; drive implementation and adoption of account based marketing platform

• Developed an ABM strategy that identifies target accounts and aligns content and marketing campaigns and programs to the customer journey• Partners closely with sales leadership to create annual and quarterly 1:1, 1:few and 1:many ABM playbooks for targeted sales accounts and contacts that focus on acquiring new logos and accelerating existing opportunities• Own end-to-end management of global ABM program execution, including campaign setup, A/B testing, conversion flows, and campaign optimization• Responsible for executing paid digital campaigns, field marketing events, webinars, email nurtures, direct mail campaigns, webinar, content syndication and many other tactics to support my global programs• Orchestrate and lead ongoing pipeline check-ins with Sales, SDRs, campaigns, field marketing and partner marketing teams to ensure account goals, key contacts, and account plans remain on trackPartner with our web team to create dynamic site personalization experiences and bespoke microsites for top accounts• Partner with Field Marketing and Partner Marketing to create high-touch events and workshops to ensure account penetration• Identify key strategic partners for each of the accounts and work together with sales, business development teams, and partners to develop joint account plans and initiatives• Work closely with Marketing Ops to develop dashboards to measure, analyze, and report on the impact of account-based marketing campaigns on sales pipeline and revenue• Accountable for driving target account engagement, pipeline, and revenue goals

• Responsible for creating the global Account Based Marketing strategy and go-to-market plan for all regions, across all channels including email, direct mail, paid digital, paid social, webinars and events• Partner with the PMM team to create campaign themes and messaging docs• Develop and build all programs in Marketo, Salesforce and use marketing attribution technology in order to track opportunities, pipeline, and marketing influence • Collaborate directly with the regional sales reps to ensure ABM campaigns support the quarterly sales pipeline and revenue goals• Define, manage, and host targeted regional events to drive mid-funnel pipeline and sales acceleration• Partner with the channel and create go-to-market kits in order to extend our reach in to whitespace accounts• Build and maintain ongoing communications with the regional sales VPs and reps • Forecast, measure, and analyze the impact of all programs on sales cycles on a regular basis--reporting out to the executive team, partners and regional reps• Responsible for creating the ABM strategy and execution for our customers/install base. Created four different customer programs (Expansion, Upgrade, Renewal and ICP). • Responsible for competitive takeover campaigns, leveraging intent data and key differentiators

Responsible for heading up account-based marketing (ABM) and demand generation efforts globally for Accounting and Consulting verticals. Partnering with key stakeholders to formulate ABM strategies across diverse audiences and personas, and leading the charge on developing and orchestrating multi-touch and multi-channel 1:1, 1:few and 1:many campaigns that drive demand, accelerate pipeline and grow business.• Responsible for creating a compelling campaign strategy for Intapp’s emerging markets segment using a 1:1, 1:Few, and 1:Many ABM approach• Managing a team focused on development and execution of all associated tactics and offers to create revenue opportunities• Directly responsible for driving pipeline by utilizing and creating integrated campaigns that use both online and offline tactics and channels to reach our target audience• Defines and executes against an always-on digital account marketing strategy which leverages email, SEO, SEM, content syndication and paid social• Drives brand awareness and lead generation through the use of webinars, in-person roundtables, virtual roundtables and tradeshows• Creates the go-to-market strategy and works closely with key stakeholders and product marketing to define the messaging and content• Works closely with sales leadership to identify strategic account opportunities, key sales plays and the impact the campaigns have on the pipeline• Manages external agencies and 3rd party vendors to develop campaign themes, creative, and assets • Metrics and results driven – provides weekly/monthly/quarterly reporting on campaign performance, key insights and etc.

• Lead a matrixed team tasked with the creation, planning and execution of tactical and strategic communications activity to deliver demand generation programs• Prepare detailed campaign plans, data briefs, and to own & enforce them across internal and external agencies with confidence, clarity, and strong alignment with business goals• Tailor communications messages in each campaign to connect to relevant customer personas in order to deliver on defined business targets• Monitor, analyze and present campaign results to the business and continuously optimize campaigns based on feedback from stakeholders• Create highly targeted integrated campaigns by using a variety of channels to deliver the right message to the right audience• Collaborate closely with sales organization to ensure that there is full visibility and reporting on campaigns and deliver results across demand waterfall metrics (MQL, SQL, SQOs and revenue impact)• Manage ABM strategy and worked closely with sales to ensure alignment

• Develop digital strategy, manage and execute programs (Lead Gen/Account Based Marketing/PPC/Content Syndication/Banner Advertising)• Responsible for driving engagement and accelerating the pipeline using a variety of digital channels • Responsible for planning, coordinating and executing corporate webinars• Monitor and analyze web/digital program metrics to ensure our programs are meeting business objectives and maximizing ROI• Responsible for ABM strategy and execution, including working with sales to ensure alignment• Manage and maintain campaign data in Marketo, Salesforce, and Google Analytics; ensure integrity of data on all platforms• Responsible for building effective marketing automation campaigns and nurture programs, to ensure new leads are being moved through the pipeline in a timely manner• Analyze performance of campaigns and communicate results and recommendations through reports and dashboards• Collaborate closely with multiple Business Unit Marketing teams to ensure programs meet business objectives and maximizes ROI

• Responsible for developing and executing a concise marketing and communications strategy for customers and prospects in a manner that supports consistent business growth, enhances brand equity, and awareness• Create nurture flows based on lead lifecycle and lead demand generation activities• Key contributor in developing campaign strategies (PPC, Display, SEM, etc.) based upon targeting initiatives, funnel needs, team and organizational goals, and revenue • Manage day to day marketing campaign activities including campaigns calendar, marketing playbook, content development, campaign timelines and associated tasks• Brief sales team on upcoming campaign plans and work closely with them to make sure they understand what products and solutions are in market • Collaborate closely with the marketing communications and product teams to build campaign messaging strategy and campaign components• Ensure that campaign messaging strategy and copy will meet program goals and resonate with the target audience• Build and track campaigns and programs within Marketo marketing automation tool• Understand and be able to articulate corporate marketing objectives, targeting strategies and corporate messaging• Help analyze program effectiveness by providing thorough results and measurement for all activities; track campaign metrics via multiple online tools (Marketo and SFDC)• Maintain lead development/nurturing throughout the lead lifecycle all the way to close• Create messaging and content that resonates with particular segments (Vertical/Segment)

Email/Direct Mail • Responsible for email campaign creation and execution; creative review/editing, copywriting, legal approvals, campaign setup, creative upload, testing and deployment. • Email and Direct Mail production support and project trafficking between creative agency and internal teams working under strict deadlines.• Day-to-day communication and management of outside vendors• Key contributor in developing email and direct mail campaigns• Responsible for pulling and analyzing results of campaigns and using the data to plan/create future campaignsPartnership/Sponsorship Management• Manages all sponsorship activities and responsible for program development• Responsible for plan creation and activation• Manages project expenditures: ensures budgets are adhered to, expenses are reported and properly accounted for and sales results are accurately tracked.Competitive Intelligence• Lead Competitive Intelligence for the Personal Solutions business unit. Responsible for working with the agency to research and monitor what our key competitors are doing in the marketplace. Hold quarterly CI reviews to share information with the rest of the business unit.

Managed communications and marketing projects from conception to completion.Coordinated project assignments for the marketing and creative groups including account team updates, assisting with creative direction, managing project timelines, assisting with project estimates, coordinating project authorizations, approvals, revisions and other reports requirements. Created and executed Communication Plans which included client discussions, researching the best options based on price and project scope, maintaining deadlines, executing all stages of the plan and billing for the job.Developed complex pricing estimates for a variety of projects and clients which included electronic, print and premium item elements.Managed email campaigns ranging in scope.