Mandy Hofmockel Email & Phone Number

Norwalk, Connecticut, United States

Long Island

• Act as key editorial stakeholder alongside development, design and audience growth teams on products and digital strategy aimed at expanding, engaging and retaining local readership. This includes redesigning our site and app, newsletter roadmapping and implementing content scoring.• Oversee and train 11 web producers and editors to run the homepage and app and to program newsletters in accordance with our digital best practices. Help them hone their editorial judgment, understanding of our audiences and their role in driving readers to deeper levels of engagement.• Craft subscriber growth challenge using tools from Knight and Lenfest’s Table Stakes program, and work with senior leadership on implementation. Develop trainings to help the newsroom understand the audiences we’re pursuing and how staff can better meet their different needs.• Direct breaking news on digital platforms and create coverage plans for news events by communicating efficiently and effectively with other newsroom departments under pressure.

Long Island

• Spearheaded weekend audience engagement and growth by working with other editors to create new content in alternative formats specifically for Saturday and Sunday readers.• Created metrics reports that explained to newsroom editors how our journalism resonated during major news events, on weekends, among our photo galleries and photo lists and more.• Developed training for newsroom editors in digital best practices, including improving SEO on stories, onboarding a new CMS, photo workflow and more.• Managed long-term interactive journalism projects, including one the anniversary of the Gilgo Beach serial killings and the requesting of payrolls from nearly 100 Long Island villages.

Long Island

• Used Adobe Analytics, Chartbeat and my news judgment to program Newsday’s homepage, app and section fronts with strong local and national stories, photos and videos.

Springfield, Massachusetts Area

• Updated and monitored MassLive.com by curating its homepage, posting relevant wire stories and adding value to coverage with photo galleries, sidebars, videos and more.

Greater Pittsburgh Area

State College, Pennsylvania Area

• Blogged about a variety of topics, including marijuana legalization legislation and the state budget for californiawatch.org. Co-reported a story and produced multimedia for an in-depth piece about lead in jewelry sold by a national retailer.

Norristown, Pa.