Mandy Jagar Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Develop promotions for both trade and end users to drive sales including post evaluation and reporting• Market pricing and product costing optimisation• Assess marketplace activity including competitor brand and market reviews• Develop and execute channel and category plans ensuring strong relationships with suppliers and business partners are maintained• Creation of customer presentations and GAP analysis to gain distribution• Maintain relationships with key business stakeholders • Manage sustainability of brand portfolio including reduction in packaging and use of sustainable materials• Develop and coach individuals within team to facilitate internal career progression and create job satisfaction

Sydney, Australia

Product Management and Brand Management of Artline, Derwent, Spirax, ColourHide Stationery, Stabilo and Licensed products. Responsibilities: • Creation and implementation of brand plan including product launch strategy, advertising plan, customer experience, market research and budget allocation• Develop strong marketing plan for new product launches and ongoing brand awareness including point of sale, ATL & BTL advertising, and social media, collaborating with external agencies• Understand gap in market and tailor products and campaigns to target market to produce incremental sales• Managing and owning all aspects of the product life cycle• Driving new product development from concept to execution utilising market analysis and market trends• Working collaboratively with sales to recommend and develop customer submissions including new product presentations• Ownership of the launch of new products including all facets of distribution, promotion, and price• Forecasting, planning and executing stock management• Supplier liaison for new product development including cost negotiations, design, materials and sign off• Ongoing range reviews and portfolio SKU management

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget• Improving brand presence and campaign execution across trade through in-store planning, including promotion, point of sale and merchandisers • Leading and implementing channel specific marketing strategies and plans for assigned retailers and commercial customers• Conceptualising and executing trade promotions in collaboration with marketing and sales teams• Leading activation programs with partners to improve brand visibility• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimise spend and performance based on the insights• Collaborate with internal teams to create landing pages and optimise user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with agencies and other vendor partners

Kings Park, Nsw

• Creation and implementation of brand plan including product launch strategy, advertising plan, customer experience, market research and budget allocation• Develop strong marketing plan for new product launches and ongoing brand awareness including point of sale, ATL & BTL advertising, and social media, collaborating with external agencies• Understand gap in market and tailor products and campaigns to target market to produce incremental sales• Managing and owning all aspects of the product life cycle• Driving new product development from concept to execution utilising market analysis and market trends• Working collaboratively with sales to recommend and develop customer submissions including new product presentations• Ownership of the launch of new products including all facets of distribution, promotion, and price• Forecasting, planning and executing stock management• Supplier liaison for new product development including cost negotiations, design, materials and sign off• Ongoing range reviews and portfolio SKU management

Wentworthville Nsw

Wentworthville Nsw

Wentworthville, New South Wales, Australia

Wentworthville Nsw

Wentworthville Nsw

Wentworthville Nsw

Marketing Diploma, Business (Marketing)

Education record