Client: Odele Beauty•Partnered with 4-person team and CEO to construct a marketing strategy to increase brand awareness among the Gen Z and college-aged populations•Conducted an online ethnography, in-depth interviews, and analysis of primary and secondary research to develop actionable insights into the target segment•Presented findings and strategic recommendations to leadership team at conclusion of project

Client: University of Minnesota OBGYN Department•Collaborated with 4-person team and OBGYN department leadership to design strategic marketing plan to increase awareness of pelvic floor disorders among women in Minnesota and of departmental services to drive visitation to clinics•Executed in-depth interviews, observations, and a focus group to design customer journey map and numerous persona creations •Improved digital marketing tactics, including search engine optimization (SEO), display and Google ads, and generated mock-up social media posts •Presented comprehensive plan including key findings and recommendations to UMN OBGYN leadership team

•Collaborated with professors to teach an introductory level marketing course with planning in-class activities, grading assignments and projects, and providing Canvas and Zoom support•Supplied evaluation and feedback to more than 80 students regarding coursework and managed student course progression status•Assisted students with operation of MixPRO, an introductory marketing simulation focusing on pricing, product, communication, and distribution decisions •Held weekly office hours and exam reviews to aid students’ learning of course material, to promote better understanding and higher test scores

•Maintained high standards of customer service during high volume, high paced operations while serving over 400 customers daily•Assisted management with inventory control and stock ordering to maintain the marketplace•Resolved complaints promptly and professionally

•Set up multiple daily social media posts to share wellbeing guidance and to promote Age UK Islington events, campaigns, and activities on Facebook, Instagram, and Twitter•Created and edited case study content, conducted interviews, wrote articles, and took photographs and videos of monthly client events and activities•Researched, developed, and edited weekly articles to share relevant wellbeing guidance and local support with clients and staff including information about housing, debt, transportation, and mental health

•Provided customer service, support, and guidance to over 700 residents and completed administrative tasks•Enforced departmental policies, troubleshot challenges, and administered weekly tours to prospective students and families

•Assisted school directors with administrative work, data entry, and communication with clients•Substituted in classrooms with 16 children to advise with educational and social activities